Wisco Weekly

The unabashed Kiki Sin joins us to share her experience in the car business.  She’s young, Cambodian, and female…three traits that make her unapologetic if you cross her path.  “Kill them with kindness,” they say.  Yes, she did!

There is always some level of apprehension on the part of customers when they have their credit run.  Take more control of the process by listening to this episode and understand what goes on a credit app and why.

Arguably, December is one of the best times to buy a car.  Why?  End of the year, end of the quarter, and end of the month.  But you must keep your expectations in check.  Lots of customers buying means quicker deals AND slim pickings.  Listen in on how to make a December deal happen.

“Chat with me!”  “No, chat with me!”  “Ok, chat with me!”  At every new page visited of a dealer website, ever get the feeling someone is needy on the other side and wanting to chat with you?  And then finally when you do want to chat, are your questions being answered or are you being lured into submitting your information?  Let’s explore…

There are three exit strategies available to a customer when leasing a car.  Each one of them has their pros and cons.  Dennis walks through an actual dilemma presented to him from a client about getting out of his current lease.

The amiable and charismatic, Kent Solomon, is featured on this episode of the Wisco Weekly podcast.  Kent is the Director of Business Development at C-4 Analytics.  Dennis digs deep to understand his optimistic nature, and then asks what problem he would want to solve in the car business.

Dennis gets interviewed by a financial blog and answers questions on why to consider a car broker.  And if you can keep up with the math, he shares a real-world scenario of when it’s not good to trade in a lease.  Lastly, it’s sage advice when visiting a dealership.

In this inaugural episode, Dennis is on the road and recorded a three-segment podcast.  First, he discusses the parallels to when dealers get the chance to be customers (ie – NADA).  Then follows that with an actual case study about a dealer evaluating their SEO and why it is important to that dealer still.  Lastly,  Dennis gets real and shares precisely why he developed this podcast.