Data is widely available these days, and it’s becoming a race to crunch numbers to predict the likelihood of a buyer. Though when you have pole position and some swagger, then data domination is only one lap away. automotiveMastermind is that lead car, and two of their drivers, Marco and Napoleon, are steering towards victory.

Recorded in Las Vegas at NADA 2018, automotiveMastermind shares why their data and technology is helping dealers predict smarter.  Featured guests — Marco Schnabl (CEO, Co-founder) and Napoleon Rumteen (VP, Dealer Relations) — breakdown use cases and methodologies on why their data truly enhances a dealer operation.

To hear the unedited interview with Marco and Napo, visit our YouTube channel.

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Continuing with the theme of the ‘dealership of the future,’ service will no longer just be about a revenue-generating department. One where customers come and go when they need the dealer. Instead, service will be defined with the levels of amenities offered by a dealership.  A car rental program is as old as time, but to how this complements the customer experience needs to be re-evaluated. Jim Decater from Dealer Car Rentals hangs out with Dennis at NADA 2018 in Las Vegas, Nevada to share how his program is mirroring a world famous franchise.

For the unedited interview with Jim, visit our YouTube channel:

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The car business, or better yet “automotive retail,” has been and will continue to see disruption in the way that customers interact with a dealership to buy and service their cars. And in any industry, if you follow the money, you can begin to hedge your operation with a keen and practical eye on how to stay relevant, competitive, and profitable in the future.

And as Chase Fraser explains, it’s all in the ability to analyze data in order to optimize the consumer experience.

My guest for this episode is venture capitalist, Chase Fraser, of Fraser McCombs Capital. Investing in new technologies and business models in the automotive space, he and his team of investors of OEMs and dealer groups have put their money where their mouths are as they have invested and are continually looking to invest in areas from dealer services to on-demand services to intelligent vehicle systems to financial technologies and to big data and predictive analytics.

While a geographic location, such as Silicon Valley, weighs into his investment decision-making process, Chase believes the secret sauce is truly the people behind the startup.

To hear the unedited interview with Chase, visit our YouTube channel.

Chase Fraser, Managing Partner

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Season III is set to launch on April 5, and most interviews were conducted at NADA 2018 in Las Vegas, NV. Here are some of the guests you can expect:

Join me and co-host, Kelly Cruz, for season III of Wisco Weekly.

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Wisco Weekly is widely available wherever you listen to podcasts.

On the heels of NADA, let’s get our neurons firing to consume as much knowledge as we can, and to think and challenge presumptions we will eventually hear at the Show. No better way to satiate this thirst for knowledge than to learn from other industries, and in this case the state of California.

Meet California Entrepreneur, Joseph N. Sanberg, as he walks us through the “surround sound” effect of building and growing his statewide outreach program and some of his private ventures. Easily, Joes’ efforts touch hundreds of thousands, and maybe even millions, of individuals a year through all of his endeavors. He has an impressive resume, a great mind, and a big heart.

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Car buying is a dynamic environment comprised of many fixed and variable factors. For instance, many a time, a buyer needs to “think” about things even though their research is thorough and their finances are in order. So why still think about things? Or better yet, how can you avoid not overthinking things? Dennis offers communication techniques on how improv can help a car buyer make a decision.

Submit your car buying or selling horror story: http://wiscoweeklypod.com/customerhorror/

Dealers are often solicited for their monetary support of local community organizations. In fact, the solicitations are so plentiful that dealers implement a formal submission process and include such donations in their annual budgets. However, there is a fine line between supporting local organizations and getting involved in local organizations. The former equates to buying girl scout cookies. You don’t really want the cookies, but you’re willing to pay to support the cause. The latter is a business decision filled with benefits, measures, and negotiations. Dennis raps out with Athletic Director, Troy Roelen, from Mission Viejo High School to share the existing model of high school sponsorships and to explore new ways for dealers to get involved.

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Do parents understand children when it comes to what they want and how they want it? AutoGravity, a car-buying app, seems to think they have an answer. More millennials (ages 21-35) are buying cars at a greater rate than any other generation. These buying habits include a sophisticated level of technology to cater to hedonistic buyers. Vice President of Dealer Development at AutoGravity, Chuck Schofield, shares with us how a financing app is the most sensible way for this generation to buy cars.

It’s very important that we learn from other industry professionals. Furthermore, we should learn from the best of them! Our guest for episode #10 is Matt Blashaw, who has been a project in the making for the last 30 years. Fast forward to today, and he is a luxury real estate agent, a licensed contractor, and a builder, which makes him a trifecta in his business. Being a trifecta has also landed him a role as a host on popular HGTV and DIY Network shows such as Yard Crashers, Vacation House for Free, DeConstruction, Project Xtreme, Money Hunters, and Blog Cabin. Tune in to hear how a luxury real estate agent operates!