Wisdom in the Tangents Photography Podcast

Allison is a wedding and lifestyle photographer based near Cleveland, Ohio who is also a registered yoga teacher.

“If we are not at our best, then there is no way that our businesses can be at their best either.”

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

What is Self-Care?

Self-care is something you can do regularly to fill you up and bring you joy. This will look differently for everyone.

The 6 Different Types of Self-Care

Identify what your self-care looks like. Ask yourself what feels like you and what will make you feel nothing but happiness and joy.

Put your self-care into your planner and calendar and treat it like any other appointment.

Limit your excuses. Make your self care a priority.

“Sometimes the best form of self-care is saying no to the things that no longer serve you and no longer bring you joy.”

Make a list of the things that bring you joy. Pick one from the list and start putting it on your schedule to regularly do that thing.

Mentioned in the show:

Harvest Yoga and Wellness in Cuyahoga Falls, OH

Cosmic Yoga for Kids (Youtube)

Fake Doctors, Real Friends (Scrubs Podcast)

Find Allison at

allisonewingphotography.com

instagram.com/allisonewingphotography

What Are We Loving?

What Allison is loving:

Podcast - The Office Ladies

What John is loving:

Cooler weather in Texas, fire places, hot cocoa, s’mores

Tyler is a wedding planner, designer and florist in Santa Barbara, California. He’s also a dad, husband, foster parent, and loves cooking.

It’s so important to not only focus on what you do for work, but also what you do in life. Long after your business is gone, you’ll still be You.

You have the power over your brand to stand firm on your pricing, tell people what they need to do in order to work with you, and in making decisions in your business.

Connecting with people will propel your business.

3 Areas of Connection:

1- Connection with Clients

2- Connection with fellow Vendors

3- Connection with your Team

It doesn’t matter how sought-after you are, or how long you’ve been in the industry, treat people with kindness.

Be intentional with the vendors you work with, with your clients, and with your team. Take your clients out for drinks after their engagement session, or bring a coffee to the planner the morning of the wedding, or take your second shooter out for lunch someday.

Mentioned in the show:

Author: Glennon Doyle Melton

Photographer: Jose Villa

Find Tyler at

www.tylerspeier.com

instagram.com/tylerspeier

This episode is sponsored by

Tave. Get your free 60 day trial by going to lightdarkco.com/tave

What Are We Loving?

What Tyler is loving:

TV Show - Ozark Season 4 (Netflix)

What John is loving:

TV Show - His Dark Materials (HBO Max)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Follow us at

www.instagram.com/lightdarkco

www.instagram.com/allheartphoto

Britney is a business coach and pivot strategist based in Atlanta, GA helping business owners find the areas in which they need to pivot in order to better serve them as well as their clients.

Today she’s sharing with us the art of pivoting. How you can move your business to the next level, and how to identify those areas you might need to pivot.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

The 3 types of Pivots:

Micro Pivot: You love what you do, but there are areas in your business that need to pivot.

Macro Pivot: You want to stay in your industry, but you want to pivot your roll.

Mega Pivot: A complete pivot away from where you are, and starting something new.

“You are the Juice. It’s time to serve it up organic and fresh squeezed.”

Nobody can do what you do, the way that you do it.

How to know when you should pivot? Your gut will tell you, your people will tell you, your business will tell you, and your attitude will tell you.

Don’t be afraid to move away from what you know and what you’re known for. If it’s better aligned for you, then do that.

Find Britney at

www.britneyjeanine.com

instagram.com/britneyjeanine

What Are We Loving?

What Britney is loving:

Resting and going full force

What John is loving:

TV Show - 20th Anniversary Harry Potter: Return to Hogwarts (HBOmax)

John's wife, Taylor joins the show to interview John. She asks questions that you, the listeners, submitted.

Topics of imposter syndrome, selling vs serving mindset, creativity in photography, community, and some helpful advice for second shooters.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Find John at

allheartphoto.com

instagram.com/allheartphoto

allheartphoto.com/education

What is John loving?

TV Show - Only Murders in the Building (Hulu)

Snack - Mi Tiendo Fuego Peanuts

What is Taylor loving?

Self Care - Trip to see a friend and take rest

Carolina is a fellow podcast host at The Tog Republic Podcast, she is a wedding and portrait photographer based in Miami, Florida, and she’s a marketing expert.

Today she’s sharing with us the 5 must-have web pages for your website and tips on what to include on each of those pages in order to attract your dream clients and repel the ones that aren’t a good fit.

This episode is sponsored by Freedom Edits.

Get 30% off your first order by going to lightdarkco.com/freedom

Your website is one of the best tool to attract future clients, build trust and reliability.

1. Home Page or Landing Page

Have your location on your home page. This will help with local leads as well as Google SEO rankings.

Focus your home page on ONE niche of photography. You can have links to pages about your family photos or pet photos, but your main page should be what your main genre is.

When you are choosing photos to display on your website, don’t focus on the clients you’ve already worked with, you should focus on photos that would speak to your potential new clients.

You should have testimonials all throughout your website. Pick certain testimonials that align with each webpage, and only include a line or two of their quote.

2. About Page

This page should NOT be about you! It should be about how you can serve and guide your client through their problems and to their goal.

Leave breadcrumbs all over your website. Point the user where you want them to go next.

3. Portfolio Page

Have 20-30 photos that showcase your style, and how it feels to work with you. Don’t let it sit stagnant, but update your portfolio at least every quarter.

Have your social media icons at the bottom of your pages. Don’t have them front and center. You want them to stay on your site without getting distracted with the sea of notifications.

4. Contact Page

You need to have a page where people can contact you and inquire.

Avoid using phrases like “Book Now” that imply a large step forward for the user. Instead use phrases like “Contact Me” or “See if Your Date is Available.”

Don’t have a super short contact form, but also don’t have 100 questions in there. Carolina recommends having at least their names, phone number, email, wedding date, and throw in a question that they aren’t prepared for, such as “What’s your favorite TV show” or “Is a hotdog a sandwich”. These are simple and easy questions for them but it’ll set you apart from all the other contact forms.

Be sure to reference that extra question later when you contact them.

5. Blog

Use your blog as a resource for your clients and potential clients in a way that helps them and guides them along on their journey. Answer some pain points and give your opinion on how they can have a more simple and streamlined planning process.

Leave breadcrumbs at the end of each blog post that point toward other blogs or pages on your site that are relevant to that blog’s topic.

Find Carolina at

www.carolinaguzik.com

www.thetogrepublic.com

instagram.com/carolina_guzik

instagram.com/thetogrepublic

What Are We Loving?

What Carolina is loving:

TV Show - The Great British Bake Off (Netflix)

John’s add-on - Old Gregg from the Mighty Boosh Show with Noal Feilding

What John is loving:

TV Show - The Good Place Season 4 (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Follow us at

www.instagram.com/lightdarkco

www.instagram.com/allheartphoto

John shares some tips on how to prepare for a wedding show, open house, or expo in a way that will maximize your benefits and leads.

This episode is sponsored by

Freedom Edits. Get 30% off your first order by going to lightdarkco.com/freedom

When preparing for a wedding show, open house, expo or any other time you’ll be showcasing your services, you need to create a landing page for those in attendance to access.

That landing page should have a portfolio that highlights what your ideal client values. If you are at a certain venue for an open house, add more photos taken at that venue.

Have a photo of your face smiling at the camera. That will help when couples are going through dozens of websites and then they’ll better remember you and how you made them feel.

Include your pricing on the landing page. It could be as small as a “starting at” price, but having something will either qualify them, or send them on their way.

And lastly, have some sort of an incentive for them to take action with you right away. This could be a certain amount off, free prints/products, extra hours, but the most important part is that you choose something that your ideal client will hold value in.

Use a QR code on a handout or business card for them to easily access your website without having to type a lot into their browser.

Reach out to other vendors who you know will also be participating in the show. Offer them prints of images you’ve taken on their services/products. Or offer them photos to be taken on them.

And most importantly, follow up with your leads! Email them, text them, send them a video message. Let them know that you took notice that they stopped by.

Enter the Giveaway before February 1, 2022. More info at lightdarkco.com/giveaway

Find John at

allheartphoto.com

instagram.com/allheartphoto

allheartphoto.com/education

What am I loving?

Movie - Don’t Look Up (Netflix)

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Follow us at

www.instagram.com/lightdarkco

www.instagram.com/allheartphoto

John shares why it’s so important to communicate and reset clients’ expectations when you are feeling overwhelmed and not hitting deadlines.

This episode is sponsored by

Tave. Get your free 60 day trial by going to lightdarkco.com/tave

If you’re listening the week this comes out, you probably realized it’s later than our usual Monday morning release. That has everything to do with today’s topic. Overwhelm.

2021 was insane for many of us. 2020 reschedules, on top of all the 2021 couples. Plus more pandemic, working in dangerous conditions, and just plain exhaustion.

The last few months in particular have been a struggle. They’re busy months, sicknesses, lots of work, holidays, emotional stress, deaths in the family, editing program issues, covid effecting those around us.

I used to stress myself out about meeting deadlines and expectations that I had set with my clients, my family, and myself. I still do at times. I would get in my head and tell myself that they would be so disappointed in me and leave terrible reviews.

With everything happening the last few months, I’ve had to revisit some of the deadlines and move them out. Much like releasing this episode on a Thursday instead of Monday.

It has been freeing this fall to revisit expectations and move forward with new ones.

When you see that you’re going to miss a deadline, reach out before you pass it.

Be humble and explain what’s going on. Not making excuses, just explaining.

Set new deadlines that you can definitely deliver on.

Offer a gift or discount as a thank you if you want.

The perfectionist in my soul would have died with the amount of late deliveries, missed deadlines, and overall “Not perfection” that was a majority of 2021.

So set expectations for your couples, try your best to meet them, and if the world throws all the curveballs at you, revisit those expectations and agree to new ones. Your clients will feel respected and cared for even if they are bummed that their photos aren’t ready yet.

Enter the Giveaway before February 1, 2022. More info at lightdarkco.com/giveaway

Find John at

allheartphoto.com

instagram.com/allheartphoto

allheartphoto.com/education

What am I loving?

Podcast - Black Shutter Podcast by Idris Talib Solomon

We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.

Follow us at

www.instagram.com/lightdarkco

www.instagram.com/allheartphoto

Laura is a multi-passionate entrepreneur based in New Jersey. She’s a wedding and portrait photographer at Laura Lee Photography, a brand photographer at Laura Lee Creative, and a business coach at Find Your Freedom Co.

Today she's bringing super actionable steps to set up automations, workflows and systems in your business so you can streamline your work, maximize your productivity, and create more time for you do spend on what you want.

Sponsor: ShipStation

Get your free 30 day trial and make it 60 days by checking it out at lightdarkco.com/shipstation

Shownotes at lightdarkco.com/podcast/96

Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now!

Follow along:

instagram.com/lauraleecreative

instagram.com/findyourfreedomco

www.instagram.com/lightdarkco

www.instagram.com/allheartphoto

John shares how you can set goals, break those down into actionable steps, and work through them and through the uncomfortable times in order to hit those goals.

Shownotes: lightdarkco.com/podcast/95

This episode is sponsored by

Tave. Get your free 60 day trial by going to lightdarkco.com/tave

Join for the next LIVE recording

lightdarkco.com/listen

Find John at

allheartphoto.com

instagram.com/allheartphoto

allheartphoto.com/education

Jon Canlas is a family and portrait photographer based in Provo, Utah. He owns the FIND Lab a film scanning and digital editing lab. He is one of the founders of the Hybrid Collective and he hosts workshops and a course on film photography called Film is Not Dead.

Today we get into why we take photos, the importance of personal work, and why you need to be photographing the ones you love.

Shownotes at lightdarkco.com/podcast/94

The Light and Dark Photography Podcast is brought to you by Shipstation.

ShipStation a web-based shipping and packaging platform that makes shipping your products and prints so easy!

Get your free 30 day trial and make it 60 days by checking it out at lightdarkco.com/shipstation

Follow us at

www.instagram.com/jonathancanlas

www.instagram.com/lightdarkco

www.instagram.com/allheartphoto