with Brian Morrissey Digiday Editor-in-Chief

Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast.

2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future.

3:45 What are some examples of publishers who’ve already enjoyed success with paid content?

5:38 How is Google’s new content strategy setup?

7:00 What role will Snapchat play in the upcoming platform battles?

9:46 A question about Vice: How are they able to generate so much revenue with such little reach?

12:50 How has the Business Insider deal with Axel Springer been received?

15:16 Is display advertising already past its prime?

18:59 How does the agency model at Gary Vaynerchuk’s agency Vaynermedia work?

21:15 As a CMO at a major brand, which channel would Brian Morrissey invest his money in?

21:56 Why are influencers able to command so much money right now?

25:30 Brian’s take on some successful subscription models.

28:05 Why Brian Morrissey doesn’t get the way Tim Ferriss and Gary Vaynerchuk work.

32:25 Why did Brian stop attending CES or SXSW?

33:55 Is Donald Trump’s presidency a story of successful marketing?

36:25 Is it reasonable to say that Trump was elected through the assistance of companies like Cambridge Analytica and the clever use of Facebook ads helped get?

40:00 What does Brian Morrissey think about adblock plus?

43:46 Are there old school media companies that continue to produce quality work?