In this episode of the OMR Podcast, we are chatting with Mirko Caspar, CEO of omnichannel eyewear provider Mister Spex. Since Mirko has been at the helm, he has focussed on enhancing brand perception and convincing eyewear consumers to turn to online outlets as well as offline offerings. A decade later, a tenfold increase in annual revenue to EUR 194m is all you need to know about how it's going for Mirko and Mister Spex. We spoke about specifics regarding purchasing habits of prescription eyewear consumers, how a streamlined omnichannel shopping experience and local partnerships have contributed to growth and how AI is impacting the present and the future of Mister Spex.