With Mridula Anand

With Mridula Anand

By Mridula AnandEducation
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With Mridula Anand episodes

  • Threading Thoughts- Franchising 101 with Paresh Shinde

    In this episode of TT, we discuss the basics of Franchising. While Franchising is not an equal partnership, franchising can be a vehicle of success for both franchisor and franchisee. A marketing concept, it is also a strategy for business expansion. The franchisor licenses know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, certain fees are paid and certain obligations need to be met. However, one disadvantage of franchising is quality control, as the firm's brand name conveys a message to consumers about the quality and consistency of the firm's product and this has to be protected.

    With Paresh Shinde

    https://www.linkedin.com/in/pareshshinde/


    40 min
  • Threading Thoughts- Brewing for a new normal with Venu Srinivasan

    Coffee makers are challenged with driving innovation to blend Tradition with Modernity. How can they be relevant  to today's generation? In order to update the company's portfolio, it requires calculated risk taking and trying out new products and services without the fear of failure. Digitilization and using omnichannels to drive brand awareness and growth have enabled many homegrown brews to make it worldwide. During the pandemic, various digital aggregators managed to keep businesses running by providing coffee at both supermarkets and homes.However, safeguarding the longevity of existing sales and preparing for the new trends is the curve jumper. 

    25 min
  • Threading Thoughts- Securing cyber space with Dr. Sriram

    In this episode of TT, we talk about cyber security. Cyber security or information technology security is designed to protect networks, devices, programs, and data from attack, damage, or unauthorized access.These cyberattacks are usually aimed at accessing, changing and sometimes destroying sensitive information. Insome cases, it can extend to extorting money or interrupting normal business processes. Implementing effective cybersecurity measures is particularly challenging today because there are many more devices, and attackers are becoming more innovative. 

    With Dr Sriram

    https://www.linkedin.com/in/dr-sriram-birudavolu/

    29 min
  • Threading Thoughts- Digitizing healthcare with Gaurav Gupta

    Digitisation can potentially impact every aspect of care delivery and operations. It enables efficient utilisation of time and resources, and allowing more time spent on patient-doctor interaction. The concern however is the accuracy of a software in understanding terminologies and how much of training a healthcare personnel has to invest in to get the desired results. While technology has been a part and parcel of revolutionizing medicine, concerns of patient safety and data accuracy linger. 

    With Gaurav Gupta 

    https://www.linkedin.com/in/gaurav1gupta/

    29 min

About With Mridula Anand

From the publisher's feed

Samvadanam is about conversations about Indian classical arts and the intersection of technology and classical arts.