With Mridula Anand

Brands have used video marketing as a strategy for long. While this is not new, what has changed is how important video has become on every platform and channel. It has assumed a central role in outreach and campaign efforts and is no longer just one part of your overall marketing plan. It's social strategy. Its has global reach and what really matters is your audience. Video production is more cost-effective than ever — you can shoot high-quality videos with your smartphone. But there is a lot more to video marketing than having just a good camera and lighting. 

With Navanee Viswa 

https://www.linkedin.com/in/navaneeviswa/

Samvadanam with Embar Kannan

How do you get your dream career or job? How can we change our decisions or choices in order to chase our dream? Whether it's a black swan event or looking for a change at your current job, crafting a dream career or finding a great job is a skill that most professionals are not comfortable with. A waste of effort leads to desperation and most stick to their current jobs or grab whatever comes their way. However, a career can demand a personal brand, power networking and preparation. Often times one has to take a step back to realise and reorient their career paths. And above all, overcome their fear to break the glass ceiling.

In the Future of Work, people and organizations will have to constantly reinvent themselves, demonstrate agility and make learning their topmost priority. Thus upskilling is not restricted to taking new courses or amassing new degrees. It is in fact also career Development and career Transition enabling managers to figure out how to align their work to their talents, needs, life-stage, values and energy. Especially relevant to mid-senior individuals who are at career crossroads and want to reinvent themselves. Agile Leadership development also enables leaders to be agile from inside (cognitive and emotional agility), thus responding to complex and disruptive environments. For organizations who take a strength-based view of their people and want to develop leaders who can deeply sense and respond to a dynamic environment, employee engagement becomes paramount.

With Kavita Neelakantan

Societal, technological and time changing factors like globalisation and privatisation have evolved the entertainment market. Responding to the changed demands, new forms of leisure time facilities such as the Urban Entertainment Centers have been developed. These include theme parks, sport arenas, indoor leisure sites, center parks, multiplex cinemas. These centres, combine different leisure functions with retail trade and entertainment and have been in part, determinants of leisure behaviour. The offering of media as a consumable good started with the outspread of the audiovisual media like radio and TV and today, has become essential in human lives. The Internet has opened up new opportunities as a source of information, media and education consumption. Covid and the advent of OTT platforms have dented but not destroyed rural entertainment centers.

Samvadanam with Sai Shravanam on audio engineering and sound mixing.

Most digital focused businesses, have either launched or are racing to launch their Chatbot offerings. This shift towards conversational UX is an important milestone in the journey towards the ultimate goal of completely humanizing technology.Why are users craving this new, on-demand, conversational experience?Chatbots are text-based messaging channels, whereas Voicebots are communicating via their voice in natural language. Easier to learn and device agnostic, convenient and personalized, Chatbot and voicebots are a buzz word in today’s world. But this rise in their marketshare, has made it crucial for businesses to upgrade the ways in which they engage with their customers given that Engagement management has been a prime facet of the brand representation.

For people of varying fitness and experience levels the joys of cycle touring are now within easier reach. A growing availability of electric bicycles — or e-bikes gives both avid and novice cyclists a helping hand making longer distances easily achievable. Many of BikeTours operator partners around the globe are offering e-bikes to make trips more leisurely or difficult terrain more manageable seeing increased demand from travelers. Safe, efficient and environment friendly, these bikes are on demand not only for leisure travel but also for last mile connectivity.

With Kuchupudi artist Smt. Deepika Reddy

Just like shared mobility, furniture rental was unheard of in the Indian market until a few years ago. Perhaps an increasing discretionary lifestyle spending and changing design trends are pushing consumers towards renting. However, the category of rental subscription not only had to be created but often had to justify the need for furniture rental. The comfort, ease, and convenience of home furnishing, have led to furniture and white goods rental startups to make the most of the opportunity presented by the largely transient tech workforce in cities. While India’s Tier 2 and Tier 3 growth story has been inspiring for a number of sectors, it’s the metros that are driving India’s digital economy through vertical ecommerce, private labels, new-age FMCG goods, and sharing models.  

With Tulika Shukla-

https://www.linkedin.com/in/tulika-shukla-6042b038/