Growth hacking: it’s a concept as elusive among m…

Growth hacking: it’s a concept as elusive among marketers as existence is among existentialists and umami among foodies. For marketing professionals, it’s a term that generates a myriad of meanings seemingly as varied as the people you ask.

If there is one person who knows the ins and outs of growth hacking, it’s Sean Ellis.

Not only did Sean invent the term, but his subsequent work has served to further pinpoint its meaning. In this week’s OMR Podcast, he delves into the finer points of how he defines growth hacking, how he helps companies, like Dropbox, achieve massive growth and what he recommends to marketers.

The topics of discussion in this week’s OMR Podcast with Sean Ellis from GrowthHackers.com at a glance:

What is growthhackers.com? (1:40)

Is it true that Sean invented the term Growth Hacker? (2:31)

How did Sean get his start in marketing during the first Internet boom? (3:53)

Sean’s path via seveal billion-dollar companies to Growthhackers.com (9:57)

How did he initially assist Dropbox boost their growth? (11:39)

How does he locate the first users of a product to be able to learn form them? (13:18)

What was the biggest growth driver for Dropbox? (14:38)

What is the key success factor in growth hacking? (19:33)

Does every Silicon Valley start up have a growth hacking team? (21:04)

What has Sean observed in the new big players, like Uber, Airbnb and Netflix? (26:49)

Is growth hacking harder to implement for smaller brands like Casper and Dollar Shave Club? (31:57)

What is the common growth strategy at present for successful start ups? (40:41)

Which German companies are on his radar? (45:27)