Nicolas Julia is the CEO and co-founder of Sorare, a platform that combines a fantasy football game with the exploding world of NFT collectables. NFT provide provable scarcity and authenticity, which make these collectable items much sought-after goods for professional collectors and investors. Nicolas joins OMR's international digital marketing editor Scott Peterson to discuss the world of NFTs, how Sorare convinced major European football (soccer) clubs to sign licensing agreements with the French startup up and how professional investors, who are driving up prices, affect the gaming aspect of Sorare.