Wizards of Ecom

Our regular guest, Will Perry is back to discuss more about acquisition offers and other offers one should know for a more profitability. We had a very juicy discussion on creating amazing offers and things you should focus on to make money for the business.

Looking at the margin cost for online sales and profitability before advertising or marketing is one of the things Will advises to look at. According to Will, if your cost of goods is greater than 30%, you are for sure in extreme danger territory. Find out why!

In This Episode:

[00:55] Will Perry is back for more.

[02:30] What is an acquisition offer?

[09:29] How does a business lose the more they sell as margins evaporate?

[13:58] Best 3 types of products you should focus on for profitability.

[25:20] Using trials and samples for subscription offers.

[31:30] Avoiding $50-$75 ads.

[32:15] What most businesses forget to focus on for profit.

[34:50] Tactics and strategies the average person does nor know.

[39:50] Walk through upselling.

[44:51] Software of choice.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Website: https://www.reasonagency.co/

Website: https://elitemediabuyers.com/

Courses: https://www.elitemediabuyersacademy.com/wizard-79437079

CODE: WIZARD

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today's episode is the 2nd part of our Top 3 favorite books and why mini series. This mini series is a collection of our guests favorite books along with the reason why and how those books impacted their business, mindset, and well being, and why they recommend them.

In This Episode:

[00:50] Vanessa Hung

[01:30] Elizabeth Green

[01:58] Aleksej Leal

[03:07] Barbara Boschen

[04:25] Anthony Cofranesco

[05:55] Yoni Kozminski

[07:16] Steve Simonson

[08:10] Daniela Bolzman

[09:40] Michael Pinkowski

[11:40] Noemi Bolojan

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Being the first 100 FBA sellers, his experience in the business and how he got where he is, Eytan Wiener CEO of GETIDA, the first reimbursement recovery solution company shares with us his predictions for the future in Private Label and what are the precautions we shouldn't neglect. From being a dental student to selling , to exiting and now helping sellers. Let's hear Eytan's advice.

In This Episode:

[00:30] Eytan Wiener CEO of GETIDA.

[02:00] How GETIDA started.

[13:40] Biggest failures and memorable learning experiences from it.

[16:00] First 100 FBA sellers.

[20:40] First reimbursement tool service

[38:40] Sub-niche, what can we do about it? Being in more places.

Guest Links and References:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/eytanwiener/

Website: http://www.getida.com

Book References:

Stolen Focus by Johann Hari

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

As promised, me and Carlos are back for our Q2 sum up and updates. The things we talked about in this episode is not only about our upcoming product launch but what we've learned and achieved this Q2 and our goals for Q3 not only for our business but our well being. That being said, we hope you chime in and we'd love to hear your thoughts if our goals are an inspiration to you too.

In This Episode:

[00:30] Q2 update with Carlos

[02:50] Calos' updates, gains, learned from and achieved this Q2

[07:00] Possibility to exit a brand.

[08:10] Physical and mental health focuses on Q2 goals.

[09:30] My update and achievements this Q2.

[17:30] our goals for Q3.

[23:00] Hobbies we've started and would love to start.

[31:00] Should we only focus on Amazon?

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Third timer on the show, Will Perry has lots of reasons to come back and educate us all about scaling. This time around it's testing to scale. It's hard enough to manage to scale, so in this episode, he'll walk us through the testing process in order to scale.

This might sound a lot to process in an episode and I'll make sure Will is coming back for more.

In This Episode:

[00:50] Will Perry, 3rd time on the show.

[02:45] Testing for scale

[03:10] Testing according to Will & how to use it to scale.

[06:00] Optimizing winning ad.

[13:30] When to start creatives, step by step.

[19:20] Running a new ad and the cost you should allot.

[25:00] Other testing that involves 4 phases.

[27:30] Triggers.

[30:30] Building acquisition

[32:30] Understanding the funnel.

[34:50] Don't think of the budget.

Links and References:

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Website: https://www.reasonagency.co/

Website: https://elitemediabuyers.com/

Courses: https://www.elitemediabuyersacademy.com/wizard-79437079

CODE: WIZARD

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today, I'm riding solo for the reason that an inspiration came to mind that I can't wait to share with you. So here it is, the top 3 levers that impacted my business recently.

These references sure helped our business in a very impactful way as such it gave us clear direction as to manage the structure, personnel, and getting things done strategically.

In This Episode:

[00:28] Why this topic and how this may help you.

[01:35] E-myth Revisited Book and my top 3 takeaways from it.

07:25] The Gallup Strength Assessment and how to implement them in your business.

[12:35] Working Backwards Book and my top 3 takeaways from it.

Book References:

The Gallup Strength Assessment

E-myth Revisited by Michael Gerber

Working Backwards by Colin Bryar and Bill Carr

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Every now and then, Amazon changes its policies and guidelines and sellers must do their best the white hat way to comply. But sometimes, even when you have been the most ethical seller in Amazon, you get suspended for whatever reasons you can't figure out.

Leslie Hensell of Riverbend Consulting is here with us to share the top reasons why accounts get suspended, when it gets suspended and what are the first things you should do when this happens. She also shares what it's like to help sellers reinstate their accounts and what to improve to avoid suspensions in future.

In This Episode: [00:38] Leslie Hensell of Riverbend Consulting in the show. [01:06] Leslie talks about The Surge summit event. [04:35] The biggest challenges and solutions to those challenges sellers had in Q1 and Q2 of 2022. [08:00] What should you do when you get your account closed? [13:00] Appeals and reinstatement. [15:15] Why are legacy accounts not easy to reinstate? [17:40] Motivation behind. [23:30] Amazon mass suspensions. [29:20] Challenges sellers might face in the 2nd half of 2022. [32:35] Things to improve to avoid suspensions.

Guest Links and References: Website: https://riverbendconsulting.com/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ The Surge Summit: https://www.thesurgesummit.com/ Code: LHVIP for discount

Book References: Deep Work by Cal Newport A World Without Email by Cal Newport

Cal Newport Blog

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Just like in any other industries, Data visualization is important in Amazon business as it can benefit from data collection and analysis. Collection of data is always a big and important part of the equation. In this episode, Larry Lathrop will have us informed with the correct data we need to do data visualization.

With a goal of making it easier to identify patterns and trends of our business, data visualization comes handy but are we getting the correct data we need? Get Larry's advice and tips, in this data fuelled episode.

In This Episode: [01:10] Larry Lathrop on the show. [04:35] What is Data Visualization? [05:11] Type of data we need for this? [08:36] Top 3 mistakes newbies make about data visualization. [12:28] Making sure we have clear data provided. [15:00] Starting & implementing. [19:25] Tools for KPI.

Guest Links and References: LinkedIn: https://www.linkedin.com/in/larry-lathrop/ Website: https://owllytics.com/ Freebie: https://bit.ly/WizComFreebie

Book References: Between the Spreadsheets by Susan Walsh The Big Picture by Steve Wexler Storytelling your Date by Cole Nussbaumer Knaflic

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Back for the second time on the show, Will Perry and just like his first time, this episode is nothing but juicy content that will have you think and test.

A little walk through of the process of running Facebook ads like TV is going to be in and you might wanna note them so stay tuned and get the dibs in this episode. Will is also offering a discount on courses provided on the link below.

In This Episode: [00:43] Will Perry on the show for the second time. [02:20] Running Facebook ads like TV means. [04:10] Where will somebody start implementing this? [05:50] Message driven targeting. [11:00] Text only ads. [11:45] Content [22:00] Broad marketing through categorizing.

Guest Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD

Book References: Great Leads by Michael Masterson & John Forde

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Running a business is not a walk in the park. So is partnership. Forming a business partnership is exciting but there are so many things to consider before getting into it.

Here's an episode with Dima Kubrak in which he talks about partnership from scratch to selling the business and some tips on giving you the idea if you are getting the right partner and whether you are ready for it.

In This Episode: [00:45] Welcoming Dima Kubrak on the show. [02:45] Dima's entrepreneur journey and his advice. [12:10] Being careful who to get as a partner. [13:29] What to look for in a partner? [16:52] Right and wrong reasons to go on partnership. [20:58] Difference between having your spouse as a business partner vs not. [25:00] Structuring partnership shares. [35:15] Expectations vs. performance. [37:10] Things you can implement right away in terms of partnership.

Guest Links and References: LinkedIn: https://www.linkedin.com/in/dima-kubrak-72250563/ WEBSITE: https://sellerise.com/ Facebook: https://www.facebook.com/dima.kubrak.33

Book References: Atomic Habits by James Clear Who by Geoff Smart Traction by Gino Wickman

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/