Wizards of Ecom

This is episode 150 and it is a pretty significant milestone for me, Noemi and our team. You inspire us to keep doing this and with that, I'm going to guarantee this last few episodes before the year ends will be all nothing but beneficial to you and your business.

Today's topic is inspired by a question raised on my recent paneling engagement and that is what are the things we do in 2021 that worked really well and what in our opinion would not be working in 2022. So here, in my opinion is something that a private label business should and should not do and it involves getting a mold. So listen in and let me know your thoughts!

In This Episode:

[00:50] Topic is inspired by Jeff Cohen

[0310] What is a mold?

[07:30] Defensibility of the product.

[11:55] The form when you don't get a mold.

[14:30] Increase difficulty in standing out.

[16:10] No other choice mentality towards a black hat tactic.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today it's just you and me, Noemi and today's episode is a topic not talked about a lot. Failure.

Failure is always part of our success and the reason why I wanted to share this list with you is because it has become a learning opportunity for me and my business and I hope it will be yours too because failure simply means there is something more to be learned or another direction to be taken.

So let this be something a newbie ponders and learns about.

In This Episode:

[00:30] Solo episode sharing about failure

[01:00] Reason why I'm sharing this.

[02:30] Not ordering enough inventory.

[05:40] Product without marketing makes no sales.

[09:25] Early adapter but relying on one strategy only.

[12:35] Get more sources of traffic.

[13:35] Starting with a me-to product.

[18:55] You make money when you sell the business.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Down to a few more episodes before the end of the year and here we are sharing probably the best episode to end it, TikTok for sellers. As we all are aware by now, TikTok is a versatile viral platform that supports not only creators but brands and businesses as well.

In this episode, we are joined by Lazar Zepinic of Sellers Alley and I guarantee you no less that you will get the latest dibs on TikTok for sellers that will get you all excited as I do. You'll never want to miss a second, so listen in!

In This Episode:

[00:35] Lazar Zepinic of Sellers Alley in the show.

[02:20] Lazar's journey on advertising, PPC to TikTok.

[05:00] How partnering with TikTok started.

[10:20] Ad types at TikTok.

[15:05] Other ways to make ads.

[17:00] Coupon

[23:00] TikTok will now be available in China and you may buy products directly on TikTok.

[25:45] Creating more audiences.

[34:00] Creator's market place at TikTok.

[39:55] The difference between doing it on your own VS getting Sellers Alley.

Guest Links and References:

WEBSITE: https://sellersalley.com/

Email: [email protected]

LinkedIN: https://www.linkedin.com/in/lazarzepinic/

Book Reference:

Guide to the Galaxy by Douglas Adams

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Identifying your strengths and the importance of strategically using them to your advantage will make you a better you and a better leader. Find out more about it on this episode with Michael Pinkowski.

This episode is all about positivity and finding one's strengths whether for you or your people because knowing your own can help you know and appreciate others' and that is what strengths-based leadership is about. Strength-based leadership can also increase team productivity and engagement. Learn more about strength-based leadership and its advantages. Tune in!

In This Episode:

[00:40] Welcoming Michael Pinkowski in the show.

[01:43] What does it mean to lead with your strength?

[05:10] Being than just an individual

[06:10] What is strength and

[08:00] Positivity

[10:20] Using test tool to know your strengths.

[16:30] Using your strength in different situations.

[22:30] Can you be strategic with your strengths?

[27:05] How will people take the test seriously?

[32:10] How can you apply this in e-commerce business?

[41:00] Investing in your people.

Guest Links and References:

Email: [email protected] / [email protected]

LINKEDIN: https://www.linkedin.com/in/michaelpinkowski

WEBSITE: https://parsimony.com/

Book References:

The Manager by Mike Carson

The Martian by Andy Weir

Shoedog by Phil Knight

The Boys in the Boat by Daniel James Brown

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is another solo episode and I'm gladly sharing with you my thoughts about the hottest topic everyone has been buzzing about, the new Amazon Terms of Service. I'm also sharing a road forward for ranking and solidifying profitable success on Amazon.

Amazon has been clear and direct with this new TOS that search find buy and rebates are against the rules, now what? First, let's look back and figure out the possible causes that lead to these new rules and then we'll discuss the possible sanctions sellers could face when caught.

In This Episode:

[00:45] Why this topic?

[01:00] New Terms of Service in ranking.

[02:33] The goal of this episode.

[05:25] manipulating sales rank and attempting to manipulate sales results.

[08:50] Amazon is clear and direct.

[11:20] Abusing might have caused this.

[13:40] Shadow banning.

[15:00] Intention of the new TOS.

[20:05] Product sourcing.

[20:55] Will Amazon suspend those who use rebates?

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Not everyone wants to be on the top, but there is some place you should be one, it's your Amazon listing. A top-notch product needs a top-notch optimized listing. In this episode, we'll be sharing what it takes to top-perform your Amazon listings.

What should you invest in to optimize your listing? Here's a guide to make it easier for you to reach the top if you are having trouble getting there. Listen in and learn!

In This Episode: [00:42] Welcoming Daniela of Mindful Goods. [01:34] Amazon listing VS Amazon store front according to Daniela. [04:20] Describing Amazon listing like a movie. [09:20] Being specific in the listing. [10:04] Why should you treat SEO diligently? [11:00] Top 3 common mistakes people make when doing listing. [15:00] First thing to look at a client's listing. [17:45] Using split testing. [24:54] Timeline of result. [31:30] The best practice for optimizing Q4.

Guest Links and References: WEBSITE:https://mindfulgoods.co/ Discount Code: mindfulvip FACEBOOK: https://www.facebook.com/mindfulgoodsco/ INSTAGRAM: https://www.linkedin.com/in/dbolzmann/

Book Links and References: You Are a Bad Ass by Jen Sincero Designing Your Life by Bill Burnett & Dave Evans

Profit First by Mike Michalowicz Traction by Gino Wickman

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

I'm so honored and pumped up to welcome the most inspirational guest I had by far, Natashia Mensah. This episode is inspirational enough to make you want to start your Amazon business right away if you haven't yet or hone your skills to be an influencer if you're one who thinks you don't have the skills and time for it. There's no stopping when you have reasons and there's no reason that can stop you once you put your mind to it.

I'm super inspired that I want to leave this intro short and let you listen to it already. Sit back, be inspired and influenced!

In This Episode:

[00:30] Welcoming Natashia Mensah.

[03:30] Starting Amazon business as a dream.

[06"10] The inspiration and motivation in picking up the pieces.

{11:30] Employees that serve as inspiration.

[14:10] How Natashia became an influencer despite having her hand full.

[15:40] Developing skills.

[17:30] Working on yourself is investment.

[18:40] Being real and being yourself in your content.

[21:08] Mindset shift.

[26:00] Passion into products.

[35:00] How do you properly reach out to influencers?

[37:30] Making it easy for the influencer to talk about your brand.

Guest References:

Email: [email protected]

LINKEDIN: https://www.linkedin.com/in/natashia-mensah-735798225/

TIKTOK: @miaadorabeauty

Book References:

High Performance Habits by Brendon Burchard

$100 Offers by Alex Hormozi

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

It's not a secret there's been a global supply chain disruption due to the pandemic. Most business owners, myself included, are affected by it. While some have already engaged secondary supply chains in other countries, we are here to discuss how we should prepare and manage this China supply chain crisis. In this episode, we'll see both sides of the situation and our options.

Given what's causing this supply chain disruption is not only due to global pandemic, our businesses should be resilient to take the blow. Adapting to changes as it happens should also be included in business plans and budget. How? Let Steve enlighten us as to being resilient and knowing how to move forward when situations don't favour us. So don't miss out and tune in!

In This Episode:

[00:39] Welcoming Steve Simonson on the show.

[03:08] Symptoms of the problems.

[06:30] Developing critical thinking.

[11:00] Advice is to maintain.

[13:30] Moving on.

[17:45] 3 things that matter.

[20:20] Raising prices.

[27:20] Getting better.

[28:30] Paying more or investing more for the future.

[40:20] Lack of supervision breathes the problem.

[43:40] Being aware and figuring out what to do.

Guest Links and References:

WEBSITE: https://stevensimonson.com/

LINKEDIN: https://www.linkedin.com/in/stevesimonson

INSTAGRAM: https://www.instagram.com/stevesimonson/

Book References:

Poorly Made in China by Paul Midler

What's Wrong with China by Paul Midler

Red Roulette by Desmond Shum

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I'm riding solo and I wanna talk about something uncertain that is causing a bit of a scare to all Amazon sellers including myself. This unofficial form that was released, if it becomes official, will surely stir-up and affect our rankings. The question now is, are we ready?

Over the years, rules change and we eventually have to adapt to it. This episode, as we talk about the possible changes, we will also talk about how you could possibly crush it through. These rules may negatively impact your ranking, launch and scaling.

Planning beforehand, techniques I do to adapt, and changes you should or should not make. I hope this episode gives you composure and helps you out in some ways.

In This Episode: [00:20] Solo episode's inspiration [01:00] Seller form post about an unofficial rules update to Amazon. [04:50] My approach to Amazon's rules if this becomes official. [05:19] What are these rules' intentions? [07:35] 2 techniques I'm using in regards to these changes. [08:40] Treasure hunts [12:50] Relying on email. [14:20] Rebates [17:40] Funnels are not allowed. [19:30] Start planning for this. [23:08] Buyer score.

Form Reference: https://sellercentral.amazon.com/forums/

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

No man is an island. This phrase applies not only socially but in business as well. Having been new to this experience of hiring an assistant and professionals to help me with my business, this topic is so fresh to me and I hope this helps you see things differently with help vs. doing everything on your own.

I couldn't think of anyone more suited to discuss hiring or staffing than our guest today. Yoni enthusiastically shared with us everything you need to know about hiring. Who you should hire, how and where to find the talents that are suited for you, creating a win-win employee-employer relationship, building your reliable team that will help you achieve your goals, and mistakes often made when hiring. These and a lot more juice in this 45 minutes episode. Tune in and pick up golden nuggets!

In This Episode: [00:31] Welcoming Yoni, founder and CEO of MultyiplyMii and host of The successful scale podcast. [06:27] Getting the whole team. [10:17] Who should be the first one to hire? [15:00] Bringing in the talent and building the world map to your goal. [15:47] General talent or professional talent? [19:45] Starting from somewhere. [22:20] Helping your team be productive and excel in their jobs. [33:00] Creating the win-win [35:40] Mistakes people make when starting to hire someone. [38:40] Building a reliable team.

Guest Links and References: WEBSITE: https://multiplymii.com/ LINKEDIN: https://il.linkedin.com/in/yonkoz Email: [email protected]

Book References: 7 Habits of Highly Effective People by Stephen Covey Multipliers by Liz Wiseman The Sales Acceleration Formula by Mark Roberge

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/