Wizards of Ecom

In this episode, we are going to talk about something brands shouldn't ignore and should prioritize if they want a more profitable business and that is DSP and external traffic.

Let's hear it from digital marketing expert, Vitali of Profit Whales why DSP and external traffic should one of your priorities and how it is one of the most fundamental ways of maintaining a strong position within Amazon and building your profits.

In This Episode: [00:31] Welcoming Vitali, CEO of Profit Whales on the show. [04:07] How Vitali started in digital marketing? [09:00] What is Amazon DSP and how to use it [16:40] Targeting audiences from different platforms. [21:10] Creating promo ads. [22:15] Product category and price points with DSP. [31:05] Risk sellers do ignoring DSP or external traffic.

Guest Links and References: WEBSITE: https://profitwhales.com/ YOUTUBE: https://www.youtube.com/channel/

Book Reference: An Actor Prepares by Constantin Stanislavski

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

The importance of finding your authentic voice is as important as a compass that leads you to a successful you. Let's learn about this in this episode as our guest Sou Bounlatay shares with us how to find your authentic voice and use it to become the better version of yourself.

Sou also shares her inspirational story that brought her in this coaching journey. So listen in and be inspired to find your authentic voice.

In This Episode:

[00:27] Welcoming Sou Bounlatay in the show.

[00:41] Sou sharing how we met and how her experience may inspire you.

[03:20] Sou sharing her story and how she became who she is.

[06:12] What is authentic voice and how do you find it?

[12:30] knowing your whys.

[13:58] Where do you start?

[15:45] What is the usual reaction of people when this topic is brought up?

[18:03] Top 3 newbie mistakes when starting and assessing themselves.

[19:30] Discovering and using your talent.

Guest Links and References:

Email: [email protected]

Phone Number: 4252243783

Book References:

Jonathan Livingston Seagull by Richard Bach

4 Hour Workweek by Tim Ferriss

Crucial Conversations by Paterson, McMillan, Genny and Switzler

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Following previous episodes where we've talked about the possibilities and options other than China manufacturing, is the viability of Mexico. In this episode, we are joined by Omer Dar to educate us how viable it is to consider Mexico as a manufacturing source for your next PL.

As we experience difficulty moving our products from country to country these past years, we look for more options but other than proximity, communication and cost of production and logistics is a huge thing to consider making Mexico a competitive and comfortable place to manufacture.

So without further intro, listen in!

In This Episode:

[00:31] Welcoming Omer Dar on the show, VP of Witrek.

[01:50] Omer's goals and what defines him.

[05:08] Why is Mexico a great manufacturing source?

[11:38] How does Witrek help in the process?

[16:00] Factory types Witrek have access to suggest to clients.

[20:35] How price competitive is Mexico to China?

[26:15] What does working with Witrek look like?

[27:30] When do clients get charged?

[33:45] Diversifying risk.

[37:00] Misconceptions about Mexican products.

Guest Links and References:

Email: [email protected]

LinkedIN: https://www.linkedin.com/in/omer-dar-70635321

WEBSITE: https://witrek.com/

Book References:

Roots by Alex Haley

100 Years of Solitude by Gabriel Garcia Marquez

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Debt isn't always bad. Though most people would raise their eyebrows when they hear it and it's viewed as primarily bad, there are good debts that can actually help your business scale up and get higher ROI overtime.

Let's get to know Sellers Funding, an all-in-one financial solution platform designed to help sellers grow and scale up their businesses. This episode is all about educating sellers how taking a loan looks like and understanding how to scale up their business with a good debt. So join me and get educated as I did and get the dibs on free tools Sellers Funding is offering.

In This Episode:

[00:30] Welcoming Alexandra, director of sales at Sellers Funding.

[00:40] The purpose of this episode.

[01:13] What should be checked before someone looks into funding.

[02:35] Top 3 things to qualify a seller to be a top fit for seller funding.

[06:50] Top mistakes sellers make when applying or working with Sellers Funding.

[10:07] How does it look like to apply for funding?

[13:00] How do they review which product is good for funding?

[13:46] The common redflags of accounts that are most likely to get rejected.

[14:48] The common funding types.

Guest Links and References:

Email: [email protected]

Phone Number: 3322135477

App: sellersfundingapp.com

Book References:

21 Laws of Leadership by John Maxwell

Don Quixote by Miguel de Cervantes

Night by Elie Wiesel

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

When a buyer isn't familiar with the product he's looking for, a recommendation sure helps him get decisive and that is what Amazon editorial recommendations is for. If it is beneficial to Amazon buyers, it definitely is to sellers. Now the question is how do you rank the editorials?

That's right! Ranking is everything at Amazon. Find out more in this episode as we warm up 2022!

In This Episode:

[00:29] Eric Suddarth of Seller Rocket on the show.

[01:50] What is Seller Rocket and What is Amazon Editorial?

[05:25] Relationship with publishers.

[06:40] Is this a blogger type of content?

[11:14] Is this a paid placement?

[13:10] Percentage of people actually read an article and what Seller Rocket does about it.

[21:00] Organic ranking.

[23:45] Keyword consulting.

[29:10] How does it work to get ranked at google search?

[34:00] What is the price range to work with Seller Rocket?

Guest Links and References:

WEBSITE: https://sellerrocket.io/

LINKEDIN: https://www.linkedin.com/in/ericsuddarth

Book Reference:

The Firm by John Grisham

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

For the whole year and the past 154 episodes, we always ask our guests their favorite books. Today, I'm sharing mine and wrapping the year up with my Top 4 favorite books that helped me a lot in my Amazon business and I hope they'll inspire and like I did.

Without further ado, join me and welcome the new year inspired and motivated!

In This Episode: [00:20] Noemi riding solo [00:58] 4 books that helped me as an Amazon seller. [01:30] How to Win Friends & Influence People [03:38] The E-myth Revisited [06:17] Strength-Based Leadership [08:07] Fooled by Randomness

Book References: How to Win Friends & Influence People by Dale Carnegie

E-myth Revisited by Michael Gerber

Strength-Based Leadership by Tom Rath Fooled by Randomness by Nassin Nicholas Taleb

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Each year we end with a few good lessons and start with new ones that we've learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode.

We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lessons learned or reinforced in this year and what we'll carry over onto 2022- Part 2 in regards to Amazon business. So, stay with us as we wrap up this year.

In This Episode:

[00:25] Noemi on the show for our Part 2 of 12 biggest lessons learned in 2021 and how to execute them in 2022.

[02:59] Aggregator as a competitor.

[11:08] The cost of going into PL is much higher and making wholesale arbitrage look a lot sexier.

[15:50] Source with marketing in mind.

[19:55] Impact on algorithm

[23:30] Getting a mold.

[31:27] Amazon favors brands.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We are down to our last 3 episodes for this year and as promised, we will bring you topics that will be beneficial for you and will make you consider and excited about next year. So Today, I have with me no other than my co-host, Carlos Alvarez to help me dive into a topic that is dear for both of us as we are both embarking on this journey of sourcing in the US.

Since the topic is sourcing and manufacturing in the US, this is not to encourage you to ditch your China manufacturing but to give you insights, options, and possibilities. And you're looking into it, we have some tips for you on where to start.

So, to get you started and heated, we share the pros and cons, the price difference, the lead time, inventory projections and inspection aspects for both the US and China. So, dive in with us or many cheers us on on our journey.

In This Episode:

[00:25] Today's topic and why

[02:19] The pros and cons of manufacturing in the US vs. in China.

[12;29] How does the lead time look like in the US vs. China.

[16:35] Top 3 mistakes of people transitioning from China manufacturing to the US.

[19:05] Inspection in the US.

[21:19] Inventory projections.

[27:50] Price difference between China and US sourcing.

[36:55] Types of products you can source in the US.

[37:50] What/Where will be your starting spot?

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Each year we end with a few good lessons and start with new ones that we've learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode.

We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lessons learned or reinforced in this year and what we'll carry over onto 2022 in regards to Amazon business. So, stay with us as we wrap up this year.

In This Episode:

[00:20] It's me and my co-host Noemi ending the year with a 2-part episode.

[01:00] 12 Biggest lessons learned and reinforced this 2021, part 1.

[03:10] Supply chain & how much inventory to carry.

[08:50] Understanding how your product is made.

[15:29] MFP- Merchant Fulfilled Plan

[20:18] Alternatives to China

[28:30] More trade shows, less conferences.

[34:15] Building community.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We are back on the 2nd part of our 3-part Fail Fast, Fail Forward series. Though these are based from my personal experience, these experiences that I'd say are valuable and gladly sharing with you helped me be the better version of myself for my business.

Failing forward is a skill set an entrepreneur should acquire. So this series is also about overcoming failures and creating a more resilient business. Get hip and tune in!

In This Episode:

[00:25] 2nd part of 3 part Fail Fast, Fail Forward Series.

[00:45] Bringing in a similar product to your niche.

[03:10] Not prioritizing outside traffic and email list.

[07:54] Lowering ACoS causes loss of sales.

[11:30] Accumulating too much knowledge.

[16:30] Having a short sighted view of your goal.

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/