Women in Influencer Marketing

By Women in Influencer Marketing

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of cour... more

4.6

3737 ratings

FAQs about Women in Influencer Marketing:

How many episodes does Women in Influencer Marketing have?

The podcast currently has 261 episodes available.

Women in Influencer Marketing episodes:

May 09, 2023 A Day in My Life
TIMESTAMPS:
02:30 - A story about my dog.
06:09- Pay disparity In influencer marketing.
09:44 - Planning Events.
15:44 - Coaching & Advising.

Upcoming events:
LA Experience - June 20th
VidCon Anaheim - June 21st to June 24th
New York Experience - July 27th

Salary survey : iamwiim.com/salaries

Want to join WIIM's Membership?
Check out our website: iamwiim.com/join
...more
21min
May 02, 2023Big Brand Marketing with Denise Vitola of Bayer (@denisevitola)
Today we’re speaking with Denise Vitola of Bayer.
Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier, and stronger-willed. A slew of awards, industry-wide admiration, and years of personal and professional accomplishments are proof that she gets the job done.

In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, Bayer Aspirin’s “Most Meaningful Melody,” and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR.”

Denise is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee business resource group focused on equal representation, leadership, and recognition, and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Outside of the office, she continues to follow her own passions: working out, teaching spin, and walking her dogs near her home in Myrtle Beach, South Carolina.

Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola.

TIMESTAMPS
10:14 - Denise's Upbringing, Work Background.

15:14 - Through line regarding upbringing and working at Bayer.

18:11 - Working in-house at brand vs agency.

23:44 - How to best work with influencers.

28:05 - Bayer's emphasis on conversions.

31:23 - Call to action that worked well.

34:15 - Testing and learning while working with a lot of brands.

35:26 - Ramping up at Bayer.

37:43 - Small business utilizing influencer marketing.

40:32 - Influencer marketing tactics for small businesses.

42:11 - Female domination in influencer marketing.

44:42 - Equal pay philosophy.

46:58 - Win-win negotiation tips.

50:24 - Handling work-life balance.

Checkout Bayer:
Website
LinkedIn

Connect with Denise:
Instagram
LinkedIn
Want to join WIIM's Membership? ⁠⁠Check out our website⁠⁠

Don't forget to ⁠⁠follow us on Instagram
...more
58min
April 25, 2023Insider Look at New Instagram Release with Tim Sovay of CreatorIQ (@TimSovay)
Today we’re speaking with Tim Sovay of CreatorIQ.
Tim Sovay currently serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment. With over 15 years of experience at the forefront of innovation across digital and social media marketing, Tim's work has received recognition in the industry by the Cannes Lions, 4A's, The Webby Awards, MarTech Awards, and Influencer Marketing Awards.
TIMESTAMPS
09:20 - Tim's Upbringing, Work Background.

14:04 - New Instagram feature as a CreatorIQ Customer.

21:09 - Managers utilizing new tools.

25:24 - New Instagram tools and features on the horizon.

29:34 - TikTok Advancements.

Checkout CreatorIQ:
Website
LinkedIn

Connect with Tim:
LinkedIn

Register for our upcoming events here
Want to join WIIM's Membership? ⁠Check out our website⁠

Don't forget to ⁠follow us on Instagram
...more
37min
April 18, 2023 Feeling Burned Out? So Am I...
Today, Jessy is going to share her recent thoughts and feelings about the influencer marketing industry.

00:48 - Reflecting on the Changing Landscape of Influencer Marketing
04:32 - The State of Influencer Marketing: Low Expectations and Lack of Creativity
08:57 - The Challenges of Innovation in a Pressured Market: Misaligned Expectations and Standards
13:57 - Disappointments in Influencer Marketing Industry & Call For Action

Connect with me:
⁠@jessygrossman (Instagram)⁠

Want to join WIIM's Membership? Check out our website

Don't forget to follow us on Instagram
...more
23min
April 11, 2023 What do you want to be known for? with Marina Middleton of Empowered Confidence (@marinaamiddleton)
Today we’re speaking with Marina Middleton of Empowered Confidence.

Marina Middleton is a mother, wife, entrepreneur, and podcast host committed solely to helping women build their personal brands.

She is the founder of Empowered Confidence, a personal brand agency. Empowered Confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brands, businesses, and, most importantly, communities. Marina is also the host of the She Did It Anyway Podcast.

Prior to entrepreneurship, she earned a B.S. in marketing and minored in fashion at Johnson & Wales University. Following her college career, Marina worked for Yahoo!, Tumblr, and Yahoo! News, developing digital media campaigns for some of the most recognized global and Fortune 500 brands.

Her expertise has been featured across numerous publications, including Yahoo News, Yahoo Finance, Business Insider, and more. She was named one of the Top 10 Successful Entrepreneurs to build their business during a global pandemic and led a mentor session at Create & Cultivate around how to build, monetize, and scale your brand.

TIMESTAMPS
[08:28] Marina's Upringing, Switching Careers, Founding Empowered Confidence.
[12:27] Transitioning to marketing.
[17:01] Launching Empowered Confidence.
[22:37] Marina's willingness to adapt.
[24:12] Coaching session with Marina.
[29:14] Personal Branding Journey.
[33:24] Tips and Tricks on how to establish your Voice Better.
[37:08] Social platforms for personal branding.
[40:37] Tips for growing your podcast.
[42:37] Unaddressed issue in social media.
[45:59] Issue facing clients and solution.
[49:15] Personal/Professional goals in 2023.

Connect with her:
Instagram: @marinaamiddleton, @empoweredconfidence_
TikTok
LinkedIn
Website
Register for our upcoming events here
Want to join WIIM's Membership? ⁠Check out our website⁠
Don't forget to ⁠follow us on Instagram
...more
53min
April 04, 2023 The Price of Premium Talent with Christina Jones of Digital Brand Architects
Today we’re speaking with Christina Jones of DBA Media LLC.
Christina Jones is the Senior Vice President of Talent at Digital Brand Architects. In her role as SVP, Jones has led and built an additional management sector at DBA that continues to lead DBA's mission to amplify strong multi-hyphenated voices in the digital space. Jones began her career in the space eight years ago, quickly garnering wide acknowledgment and credibility for representing and building pathways for talent who push against traditional societal standards.
During her time at DBA, Jones' clients' careers have sky-rocketed. In 2018, it was announced that Jones' client Patrick Starrr in partnership with Digital Brand Products, secured a $10M investment to begin his own makeup brand One/Size Beauty. In total, Jones' management team has secured over 20+ high-value business opportunities with DBP, garnering multi-million dollars of revenue through these partnerships. Additionally, Jones' clients like Kier Gaines, Achieng Agutu, Terrell and Jarius, and Yasmin Maya have been recognized by the likes of Oprah Winfrey, The White House, Good Morning America, The Today Show, Michelle Obama, and more for their advocacy around Black rights, LGBTQ+ and US citizenship.
Prior to DBA, Jones' career started as a manager at The Collective (Studio71), and later, at 21 years old, she became one of the youngest agents in history when she was announced as an Endorsement Agent at APA, securing eight figures in partnerships during her tenure for clients of the agency. She was also a part of UTA's acquisition of Digital Brand Architects in 2019 and has grown from a Director to Senior Vice President of the company within four years of joining DBA. Jones resides in Los Angeles and has a Bachelor's Degree in Television Production with a minor in Digital Strategic Communications and Film.
TIMESTAMPS
[10:42] Christina's background
[18:07] Christina's talent management introduction
[22:31] Identifying the right talent to represent
[25:52] How to retain a talent
[28:00] How to retain your talent manager
[30:36] Barriers in the talent management industry & solutions
[35:28] Christina's advice on working with marketing agencies
[38:00] Christina's advice to managers on how to negotiate pricing for their talents
[40:57] Tips on how to pick the right talent for marketing opportunity
[46:00] Growth opportunities for Influencers
[49:08] Guide on how to pick additional revenue streams for influencer
[42:07] Advice to Influencers who don't have capital to hire a talent manager
[51:49] Christina's thoughts on trends in the industry
[57:21] Christina: What other career opportunities would you have pursued aside from being a talent manager?
[59:19] False misconceptions about DBA
[01:01:45] True misconceptions about DBA

Connect with her:
LinkedIn
Want to join WIIM's Membership? Check out our websiteDon't forget to follow us on Instagram
...more
1h 20min
March 28, 2023 Creator Logic with Avi Gandhi of Partner with Creators (@avigandhi)
Today we’re speaking with Avi Gandhi of Partner with Creators.
Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators' businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games.
CHAPTERS:
[09:28] Intro
[10:04] Avi's Background and professional journey
[14:28] Lessons learned working at WME & models still relevant today
[18:08] Avi's experience working at big companies
[13:19] Growth within the creator economy at Patreon
[22:47] Is Avi creative-minded or technology-minded?
[31:01] Top skills executives should keep in mind
[25:43] Avi's consultation dream & ways to strengthen consultation abilities in a company
[35:11] Short-term vs long-term client's information intake
[32:35] How to price as a consultant
[42:03] Client's contracts agreements for consultation
[49:37] Avi's LinkedIn journey
[55:43] Outro
Connect with him:
LinkedIn (@avigandhi)

Subscribe to Creator Logic
Register for Best in Influencer Tech Event (FREE)
Catch the replays of events here
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
...more
58min
March 21, 2023 How Does Your Brand Look on Clara with Christen Nino de Guzman of Clara (@christen)
Today we’re speaking with Christen Nino de Guzman of Clara for Creators.
Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.
Chapters
[00:00] Intro
[05:27] Christen's early years
[11:01] Biggest lesson from working at the biggest social media platform
[15:59] Launching Clara for Creators
[22:43] Tackling creator rates
[27:13] How more women can work in tech
[38:07] Outro
Connect with her:
Instagram: @christen, @careerchristen
TikTok: @chrristen
LinkedIn: christenndg
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
...more
40min
March 14, 2023Losing Yourself in Social Media with Rachael Cihlar of Mavrck (@mavrckco)
Today we’re speaking with Rachael Cihlar of Mavrck.
Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other ad tech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her family.

Connect with her:
Linkedin

Instagram

FB

TikTok

YouTube: @mavrck

The Line Video
Mavrck's Influencer University

Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
...more
52min
March 07, 2023 Questions About Legalities with Robert Freund of Robert Freund Law (@robertfreundlaw)
Today we’re speaking with Robert Freund of Robert Freund Law

Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The Wall Street Journal, The New York Times, and Vox on those issues. Rob was named a Southern California Super Lawyers Rising Star in Media & Advertising for 2020-2023.

Connect with him:
Instagram (@robertfreundlaw)
Twitter (@robertfreundlaw)

Check out Mavrck
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
...more
54min

FAQs about Women in Influencer Marketing:

How many episodes does Women in Influencer Marketing have?

The podcast currently has 261 episodes available.

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The Mel Robbins Podcast

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Women in Influencer Marketing

FAQs about Women in Influencer Marketing:

How many episodes does Women in Influencer Marketing have?

Women in Influencer Marketing episodes:

FAQs about Women in Influencer Marketing:

How many episodes does Women in Influencer Marketing have?

More shows like Women in Influencer Marketing

The Mel Robbins Podcast