Today we’re speaking with Colleen Stauffer of Creative Juice. 

Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.

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Today we’re speaking with Danielle Speisman Owens of MediaVine.  

Danielle Speisman Owens, the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams to our bloggers.  

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Today we’re speaking with Brendan Gahan of Mekanism.  

Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin's Top Voices in the Creator Economy.  He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.  He was recently named one of Linkedin's Top Voices in the Creator Economy. He is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise in social media and influencer marketing.

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Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR.

Molly Tracy  

VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly's mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape. 

Lisa Poe

Founder of LGPR, Lisa Poe, is a strong believer in the power of meaningful relationships and that a trusted foundation is the key to impactful, long-term success. After nearly 10 years of experience in marketing and public relations in the sports, hospitality, and CPG industries, Lisa followed her heart and leaned into the part of her work she was most passionate about: supporting people and brands with shared values. She brings a personalized approach to each client, helping to strategically grow their brand and solidify partnerships in the food, fashion, lifestyle, and wellness verticals.  Outside of LGPR, Lisa is a proud wife, dog mom, friend, and mental health advocate.

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Today Jessy is diving into 6 Ways to Make More Money this Year. Let's be honest and open about money so we can make more of it.

Check out our salary survey.

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@jessygrossman (Instagram)

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Today is a solo episode with Jessy Grossman, Founder of WIIM!

A 2023 List of Conferences: http://www.iamwiim.com/conferences

Hope to see you at the NYC Experience: http://www.iamwiim.com/event/nyc-experience

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Off the Vine Podcast Episode

Exciting Holiday Promotion! For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here

Get tickets to our upcoming events here. *Win a ticket to our upcoming LA Experience on January 10 by DMing us the word LA Ticket to @iamwiim on Instagram  

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