Today we’re speaking with Lena Katz of Ampersand.
Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube, and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart, and Pepsi. Prior to that, she owned a boutique content consulting firm that executed national creator-driven campaigns for brands such as Skippy, FIJI Water, Brown-Forman, Hormel Natural Choice, eBay, and Jennie-O Turkey. Lena started her career as a lifestyle journalist and copywriter, so she’s lived her entire professional life at the intersection of commercial and creativity.
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Connect with her: LinkedIn.
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