Women are half of mobile gamers, but many of them don't identify as gamers. Superbloom CEO Emily Yim and John Koetsier talk about making great mobile games for women, and much more.

Emily shares her journey from working at major gaming companies like EA, Zynga, and Glu to founding her own company and launching the hit game Venue. The conversation delves into the gender dynamics in gaming, growth strategies for niche markets, and the technological and social elements essential for game development.

Emily shares 9 insights about women and gaming:

1. Women make up at least 50% of mobile gamers

2. Many women gamers don’t identify as gamers

3. Women in mobile gaming are highly engaged and spend money

4. Women gamers often prefer different game genres and play styles

5. Women’s motivation to play games is different from men’s

6. Women value productivity and progression in games

7. Women prefer collaboration over competition in gaming

8. Women gamers appreciate real-life inspiration in games

9. Many women gamers prefer games with a non-traditional “game” aesthetic

00:00 Introduction and Audience Insights

00:27 Meet Emily Yum: Gaming Industry Leader

01:02 Emily's Career Journey

03:24 The Concept and Development of Venue

06:26 Growth Strategy and Audience Engagement

13:19 Women in Gaming: Insights and Motivations

20:21 Future Plans and Global Expansion

27:15 Conclusion and Final Thoughts