full show notes + master class slide show at www.valerielavignelife.com/63

Mini Introduction to your host(ess): Valerie! Follow me on instagram @vallavignelife Failure Key Questions:
What's your failure story?
How can we rewrite the script on what failure means to us? Google's definition of failure:
The omission of expected or required action ...Who set the expectations? Reframe Failure There are three ways we can start to reframe failure that propel us forward in our life and in our business: 1. Learning Opportunity
2. Skill Development
3. Falling Forward Learning Opportunity You're growing when you're taking action out of your comfort zone You're learning from the process and in the process Skill Development An expert at anything was once a beginner Building blocks that will help you stand higher and be bigger than any problem Failing Forward  You fall when you try, you fail when you quit You are ensuring failure by NOT following your dreams in the first place Key Questions: Learning Opportunity:
What have you learned form past "failure" processes and experiences? Skill Development:
What skills have you been able to develop or improve because you took action outside of your comfort zone? FallingForward:
Turn your road blocks into building blocks! Stand higher to be bigger than fears/problems; and to see new opportunities! "Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill   Your Compass a.k.a. Your Internal Guidance System (IGS)
The key to tapping into your IGS is grounding and trusting Understanding Your Internal Guidance System NOPE:

• Sinking feeling in your gut
• Heaviness in your chest
• Tightening in your throat
• Tension throughout your body

YES:

• Lightness in your shoulders
• Open heart and throat
• Spaciousness throughout the body
• Big smiles and feeling of calm

Anxiousness & Excitement Low vibes vs high vibes
The good news and the bad news It takes 90 seconds for a feeling to move through your body, if the feelings don't move, you're likely stuck in a cycle and you need to question and reframe this [fear] story. Use the "Compassionate Awareness" workbook for support with this (available below!) "Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." - Steve Jobs

 

ACTIVITY! Materials: sheet of paper, writing utensil Step 1: fold your paper into three equal parts Step 2: in the first column, draw a picture of who you are today Step 3: in the third column, draw a picture of the person you wish to be (6, 12, or 18 months from now) Step 4: in the second column, draw a picture of what needs to happen for you to become this person Step 5: look at the paper as a whole... what do you notice? What are the clues? Step 6: is there something that hasn't been said? (or drawn, or written down?) Next Steps + Take Action The clues are your next steps
Get uncomfortable: The magic happens outside of your comfort zone
Which action (/clue) can you take in the next 24 hours? "Imperfect action is better than perfect inaction." - Harry S Truman FREE "Compassionate Awareness" Workbook here! 

full show notes available at www.valerielavignelife.com/62

Health & Wellness #1 Meditate for 15 Minutes Before Bed APP: Insight Timerthousands of guided meditations APP: HeadSpace "a gym membership for your mind" APP: Calm for relaxing sounds + some short meditations Looking for more suggestions? Check out the "15 Best Meditation and Mindfulness Apps for 2020" from DevelopGoodHabits.com #2 Meal Prep for the Week #3 Buy a New Mattress BOOK: The Sleep Revolution: Transforming Your Life; One Night at a Timeby Ariana Huffington BOOK: Sleep Smarter: 21 Essential Strategies to Sleep Your Way to a Better Body, Better Health, and Bigger Successby Shawn Stevenson #4 Drink More Water Calculate how much water YOU should be drinking daily: Take your weight in pounds, divide it by two. This number will tell you how many ounces of water you should be drinking daily. Divide this number by 8 to calculate how many cups that is a day. Example: Weight: 128 lbs/2 = 64 ounces of water 64/8 = 8 cups of water per day If you drink 1 cup of coffee, or caffeinated beverage, add an addition cup of water to your 8 cups... Therefore you need 9 cups of water for the days you drink 1 cup of coffee/caffeinated beverage/alcoholic beverage. Oil Upgrade: all dōTERRA's essential oils are CPTG (Certified Pure Therapeutic/Tested Grade) and many are safe for internal use. My favourites to add to my water are: Lemon, Grapefruit, Wild Orange, Lime, and Green Mandarin #5 Do a Cleanse Episode 29: Does Your Body Need a Cleanse? If you're interested in working with me and doing a 30-day cleanse, please contact me here! Business & Finances #6 Find a Mentor #7 Spend Less, Save More #8 Reach Out to Experts Monthly #9 Eliminate, Automate, Delegate BOOK: The Four Hour Workweekby Tim Ferris #10 Strategic Planning Personal #11 Spend More Time Outdoors #12 Quit a Bad Habit Episode 31: 10 Things I'm Embarrassed to Tell You #13 Clean Out a Closet Episode 61: I Didn't Buy Clothes for a Year BOOK: The Life-changing Magic of Tidying Up by Marie Kondo #14 Get Out of Your Comfort Zone Episode 11: The Dangers of Your Comfort Zone #15 Find a New Hobby Education & Relationships #16 Go Back to School #17 Start/End that Relationship #18 Get a Pet... or a Plant #19 Develop a Skill Share you skills and list with me in the comments section here! #20 Enjoy Life to the Fullest! Let's connect on social media:Facebook.com/valerielavignelife Instagram.com/vallavignelife

full show notes available at www.valerielavignelife.com/62

Health & Wellness #1 Meditate for 15 Minutes Before Bed APP: Insight Timerthousands of guided meditations APP: HeadSpace "a gym membership for your mind" APP: Calm for relaxing sounds + some short meditations  Looking for more suggestions? Check out the "15 Best Meditation and Mindfulness Apps for 2020" from DevelopGoodHabits.com #2 Meal Prep for the Week #3 Buy a New Mattress BOOK: The Sleep Revolution: Transforming Your Life; One Night at a Timeby Ariana Huffington BOOK: Sleep Smarter: 21 Essential Strategies to Sleep Your Way to a Better Body, Better Health, and Bigger Successby Shawn Stevenson #4 Drink More Water Calculate how much water YOU should be drinking daily: Take your weight in pounds, divide it by two. This number will tell you how many ounces of water you should be drinking daily. Divide this number by 8 to calculate how many cups that is a day. Example:
Weight: 128 lbs/2 = 64 ounces of water
64/8 = 8 cups of water per day If you drink 1 cup of coffee, or caffeinated beverage, add an addition cup of water to your 8 cups... Therefore you need 9 cups of water for the days you drink 1 cup of coffee/caffeinated beverage/alcoholic beverage.  Oil Upgrade: all dōTERRA's essential oils are CPTG (Certified Pure Therapeutic/Tested Grade) and many are safe for internal use. My favourites to add to my water are: Lemon, Grapefruit, Wild Orange, Lime, and Green Mandarin  #5 Do a Cleanse Episode 29: Does Your Body Need a Cleanse? If you're interested in working with me and doing a 30-day cleanse, please contact me here!   Business & Finances  #6 Find a Mentor #7 Spend Less, Save More #8 Reach Out to Experts Monthly #9 Eliminate, Automate, Delegate BOOK: The Four Hour Workweekby Tim Ferris #10 Strategic Planning   Personal #11 Spend More Time Outdoors #12 Quit a Bad Habit  Episode 31: 10 Things I'm Embarrassed to Tell You  #13 Clean Out a Closet Episode 61: I Didn't Buy Clothes for a Year BOOK: The Life-changing Magic of Tidying Up by Marie Kondo #14 Get Out of Your Comfort Zone Episode 11: The Dangers of Your Comfort Zone #15 Find a New Hobby   Education & Relationships #16 Go Back to School #17 Start/End that Relationship #18 Get a Pet... or a Plant #19 Develop a Skill Share you skills and list with me in the comments section here!  #20 Enjoy Life to the Fullest!   Let's connect on social media:
Facebook.com/valerielavignelife
Instagram.com/vallavignelife

full show notes available at: www.valerielavignelife.com/61

Leave a review on iTunes HERE A little information about me and my health & wellness background Want to work with me 1:1? Contact Me Here Introducing my 1 year challenge! I didn't buy clothes for an entire year "Fast Fashion" My heart-breaking experience while travelling to poorer countries The decision to make a change BOOK: The Year of Less: How I Stopped Shopping, Gave Away My Belongings, and Discovered Life Is Worth More Than Anything You Can Buy in a Store By Cait Flanders #1 Set the Rules #2 Eliminate Temptations #3 Look for Solutions/Alternatives #4 Celebrate Milestones #5 Remember Why I started The Environmental Impact of Fashion Wikipedia Article: Fashion is one of the major polluting industries in the world. Main contributing factors:

• Overproduction of fashion items
• Use of synthetic fibres
• Agricultural pollution of fashion crops

New York Times Article:"more than 60% of fabric fibres are now synthetics, derived from fossil fuels, so if an when our clothing ends up in a landfill (about 85% of textile waste in the US goes to landfills or is incinerated), it will note decay" BOOK: Fashionopolis The Price of Fast Fashion and the Future of Clothes by Dana Thomas 2013 Rana Plaza Factory Collapse in Bangladesh [VIDEO here] Fashion Revolution's Transparency Index Sustainable Fashion Addressing the whole system of fashion:

• Types of textiles
• Production practices
• Social, ecological, and financial systems

"Slow Fashion" Conscious Consumerism UpcyclingClothing Swapping Clothing Donations Consignment Familiarize yourself with Sustainable Fashion Organizations and Companies ConsumersAdvocate.org- a small organization that helps people make better-informed decisions based on solid research List of Sustainable Fashion Organizations & Companies My biggest takeaways from the experiment

full show notes available at: www.valerielavignelife.com/61

Leave a review on iTunes HERE A little information about me and my health & wellness background Want to work with me 1:1? Contact Me Here Introducing my 1 year challenge! I didn't buy clothes for an entire year
"Fast Fashion"
My heart-breaking experience while travelling to poorer countries  The decision to make a change BOOK: The Year of Less: How I Stopped Shopping, Gave Away My Belongings, and Discovered Life Is Worth More Than Anything You Can Buy in a Store By Cait Flanders  #1 Set the Rules
#2 Eliminate Temptations
#3 Look for Solutions/Alternatives
#4 Celebrate Milestones
#5 Remember Why I started The Environmental Impact of Fashion Wikipedia Article: Fashion is one of the major polluting industries in the world. Main contributing factors:

• Overproduction of fashion items
• Use of synthetic fibres
• Agricultural pollution of fashion crops

New York Times Article:"more than 60% of fabric fibres are now synthetics, derived from fossil fuels, so if an when our clothing ends up in a landfill (about 85% of textile waste in the US goes to landfills or is incinerated), it will note decay" BOOK: Fashionopolis The Price of Fast Fashion and the Future of Clothes by Dana Thomas 2013 Rana Plaza Factory Collapse in Bangladesh [VIDEO here] Fashion Revolution's Transparency Index Sustainable Fashion Addressing the whole system of fashion:

• Types of textiles
• Production practices
• Social, ecological, and financial systems

"Slow Fashion"  Conscious Consumerism Upcycling
Clothing Swapping
Clothing Donations
Consignment
Familiarize yourself with Sustainable Fashion Organizations and Companies ConsumersAdvocate.org- a small organization that helps people make better-informed decisions based on solid research List of Sustainable Fashion Organizations & Companies My biggest takeaways from the experiment

Free S.M.A.R.T.E.R. Goals Worksheet + Str8 A Formula E-Book + Full show notes + Video available at: www.valerielavignelife.ocm/60 Goal Setting From the Podcast + Blog Archive: Episode #37: 3 Ways to Make Sure Your Reach Your GoalsGoals VS Habits VS Vision Speak Life into Your Goals SMART Habits Soul Centred Goals [2:50] 1. What is the difference between setting goals and setting intentions? Intention = Why Power Goal = "What" the specific result you're aiming for [3:22] 2. Why is goal setting important and how can we find the purpose and "why" behind our goals? Goal setting supports you in getting clear on your future Challenges you to growAsk "why?" you want the goal until you find the core reason for wanting your goal [4:24] 3. Do you believe that goal setting is for everyone? Goal setting is similar for everyone, BUT you need to customize your Action Plan because goal achieving works differently for everyone "The way you do one thing, is the way you do everything" Time blocking + Scheduling [7:01] 4. What is your process for creating a successful goal? S.M.A.R.T.E.R. Goal Setting by Michael Hyatt Download your SMARTER Goals Worksheet BELOW! (big yellow button) SpecificMeasurable ActionableRealistic... Change to Risky! Time-Keyed Exciting Relevant [11:10] 5. How do we create an action plan to achieve our goals? It depends on your goal + how you complete tasks. Essentially you want to create a roadmap of daily habits to help you get to your goal. The best way to do this is by reverse-engineering your goal; break it down into smaller "micro goals" and benchmark goals along the way. [12:52] 6. How can we speed up the time it takes to achieve the goal? a) Take MASSIVE Inspired Action! b) Appreciate what you have right now, because it is enough! [13:57] 7. How do you stay motivated to keep striving for your goals? Come back to your why; your intention Create incentives to stay inspired and motivated; celebrate the journey to reaching your goal! [14:48] 8. How often should we create new goals? My recommendation is 2-4 big goals per year, spaced out Also consider creating different goals for different life categories, i.e. personal, finance, work/career, relationships, health, etc. [15:20] 9. Best advice for creating a successful goal? 1) Create your S.M.A.R.T.E.R. Goal 2) Customize Your [Daily] Action Plan 3) Get Accountability + Support 4) Keep it Simple! [17:18] 10. Do you have any book recommendations or resources for goal setting? Your Best Year Everby Michael HyattThe Compound Effectby Darren Hardy The Slight Edgeby Jeff Olsen FREE GIFT: S.M.A.R.T.E.R. Goals Worksheet, with the yellow button below SHOP GOAL SETTING STRATEGY: Str8 A Formula Workbook!

Free S.M.A.R.T.E.R. Goals Worksheet + Str8 A Formula E-Book + Full show notes + Video available at: www.valerielavignelife.ocm/60 Goal Setting From the Podcast + Blog Archive: Episode #37: 3 Ways to Make Sure Your Reach Your Goals
Goals VS Habits VS Vision
Speak Life into Your Goals
SMART Habits
Soul Centred Goals [2:50] 1. What is the difference between setting goals and setting intentions? Intention = Why Power
Goal = "What" the specific result you're aiming for [3:22] 2. Why is goal setting important and how can we find the purpose and "why" behind our goals? Goal setting supports you in getting clear on your future
Challenges you to grow
Ask "why?" you want the goal until you find the core reason for wanting your goal [4:24] 3. Do you believe that goal setting is for everyone? Goal setting is similar for everyone, BUT you need to customize your Action Plan because goal achieving works differently for everyone "The way you do one thing, is the way you do everything" Time blocking + Scheduling  [7:01] 4. What is your process for creating a successful goal? S.M.A.R.T.E.R. Goal Setting by Michael Hyatt
Download your SMARTER Goals Worksheet BELOW! (big yellow button) Specific
Measurable
Actionable
Realistic... Change to Risky!
Time-Keyed Exciting
Relevant [11:10] 5. How do we create an action plan to achieve our goals? It depends on your goal + how you complete tasks. Essentially you want to create a roadmap of daily habits to help you get to your goal. The best way to do this is by reverse-engineering your goal; break it down into smaller "micro goals" and benchmark goals along the way. [12:52] 6. How can we speed up the time it takes to achieve the goal? a) Take MASSIVE Inspired Action!
b) Appreciate what you have right now, because it is enough! [13:57] 7. How do you stay motivated to keep striving for your goals? Come back to your why; your intention Create incentives to stay inspired and motivated; celebrate the journey to reaching your goal!  [14:48] 8. How often should we create new goals? My recommendation is 2-4 big goals per year, spaced out Also consider creating different goals for different life categories, i.e. personal, finance, work/career, relationships, health, etc. [15:20] 9. Best advice for creating a successful goal? 1) Create your S.M.A.R.T.E.R. Goal 2) Customize Your [Daily] Action Plan 3) Get Accountability + Support 4) Keep it Simple! [17:18] 10. Do you have any book recommendations or resources for goal setting? Your Best Year Everby Michael Hyatt
The Compound Effectby Darren Hardy
The Slight Edgeby Jeff Olsen FREE GIFT: S.M.A.R.T.E.R. Goals Worksheet, with the yellow button below SHOP GOAL SETTING STRATEGY: Str8 A Formula Workbook!

Full Show Notes + Video available at www.valerielavignelife.com/59 [1:05] A Toast with Festive Beverages! Festive Kombucha: Cranberry Spice

• 64 oz finished, unflavoured kombucha
• 1 1/2 c fresh cranberries
• 6 whole cloves 2 cinnamon sticks, cracked
• 1" fresh ginger, peeled and roughly chopped

Place all ingredients in a large glass jar, cover with a lid and leave for 24-48 hours, "burping" the jar every 12 hours or so (open the lid and let the air out).

Strain the kombucha, removing all the fruit, spices, and yeast build up.

Serve at room temperature, or keep in the fridge and serve cold.

Peppermint Mocha

• 1 scoop Castle Kitchen Double Dutch Hot Chocolate
• 1 cup mylk, heated
• 1 shot of Nespresso
• 1 drop dōTERRA peppermint essential oil
• Marshmallows or whip cream to top (optional)

Combine all ingredients together in your favourite mug, stir and enjoy!

Christmas Chai Latte

• 6 cups your favourite mylk
• 2-5 tbsp raw honey
• 2 drops dōTERRA cinnamon bark essential oil
• 1 drop dōTERRA clove essential oil
• 1 drop dōTERRA ginger essential oil

Heat up mylk in a small pot. Whisk in the honey until blended. Carefully add in dōTERRA's CPTG essential oils. Serve immediately and enjoy!

[3:25] EPISODE COUNTDOWN #5: Episode 49 Raising Your Vibration with Essential Oils BOOK: Emotions & Essentials Oils Incorporating dōTERRA Essential Oils into daily lifestyle habits + rituals Using the oils intuitively FREE: High Vibe Essential Oil Guide here! [8:14] EPISODE COUNTDOWN #4: Episode 44 This Judgement Detox will Blow Your Mind Leave a review on iTunes HERE DM me on Instagram @vallavignelifeor Facebook.com/valerielavignelife [12:43] EPISODE COUNTDOWN #3: Episode 46 Unapologetically Write Your Own List My words for 2020: JOY + FREEDOM + STRONG + UNSTOPPABLE Nominate an Empowered Woman for the show! Scroll below to the contact form! [17:40] EPISODE COUNTDOWN #2: Episode 48 What to do When Fear Shows Up Get your free Compassionate Awareness Workbookhere! [19:00] TIME CAPSULE 21 QUESTIONS!

1. What's the first thing you thought of this morning?
2. What's the first thing on your to do list?
3. What's something that you feel like should be on your to do list, but isn't?
4. What song are you loving right now?
5. What's your favourite essential oil?
6. When you started the Women's Empowerment Show, did you think you'd be where you are today, one year later?
7. What's the best advice you received this year? E57: Business Ritual: End of Year Review
8. What's the biggest lesson you learned?
9. Where do you get your show and business ideas from?
10. When is the best time for your creative process?
11. Who do you get your inspiration from/who do you find inspiring?
12. Tell us about your current routines...
13. What 3 things should everyone have in their carry-on luggage?
14. What was the last thing that made you cry?
15. What do you want to be remembered for?
16. What's the best gift you've given, that doesn't cost money?
17. What is a tradition you love, or started when you were a kid?
18. What do you do to commit holiday stress + chaos?
19. Favourite quote + why?
20. Biggest highlight of 2019?
21. What do you want to tell your future self, one year from now?

[39:45] EPISODE COUNTDOWN #1: Episode 39 Becoming the Best Version of You This is one of my most favourite topics, and a lesson I'm always being reminded of!

Full Show Notes + Video available at www.valerielavignelife.com/59 [1:05] A Toast with Festive Beverages! Festive Kombucha: Cranberry Spice

• 64 oz finished, unflavoured kombucha
• 1 1/2 c fresh cranberries
• 6 whole cloves 2 cinnamon sticks, cracked
• 1" fresh ginger, peeled and roughly chopped

Place all ingredients in a large glass jar, cover with a lid and leave for 24-48 hours, "burping" the jar every 12 hours or so (open the lid and let the air out).

Strain the kombucha, removing all the fruit, spices, and yeast build up.

Serve at room temperature, or keep in the fridge and serve cold.

Peppermint Mocha

• 1 scoop Castle Kitchen Double Dutch Hot Chocolate
• 1 cup mylk, heated
• 1 shot of Nespresso
• 1 drop dōTERRA peppermint essential oil
• Marshmallows or whip cream to top (optional)

Combine all ingredients together in your favourite mug, stir and enjoy!

Christmas Chai Latte 

• 6 cups your favourite mylk
• 2-5 tbsp raw honey
• 2 drops dōTERRA cinnamon bark essential oil
• 1 drop dōTERRA clove essential oil
• 1 drop dōTERRA ginger essential oil

Heat up mylk in a small pot. Whisk in the honey until blended. Carefully add in dōTERRA's CPTG essential oils. Serve immediately and enjoy!

[3:25] EPISODE COUNTDOWN #5: Episode 49 Raising Your Vibration with Essential Oils BOOK: Emotions & Essentials Oils
Incorporating dōTERRA Essential Oils into daily lifestyle habits + rituals
Using the oils intuitively
FREE: High Vibe Essential Oil Guide here! [8:14] EPISODE COUNTDOWN #4: Episode 44 This Judgement Detox will Blow Your Mind Leave a review on iTunes HERE
DM me on Instagram @vallavignelifeor Facebook.com/valerielavignelife [12:43] EPISODE COUNTDOWN #3: Episode 46 Unapologetically Write Your Own List My words for 2020: JOY + FREEDOM + STRONG + UNSTOPPABLE Nominate an Empowered Woman for the show! Scroll below to the contact form!
[17:40] EPISODE COUNTDOWN #2: Episode 48 What to do When Fear Shows Up Get your free Compassionate Awareness Workbookhere! [19:00] TIME CAPSULE 21 QUESTIONS!

1. What's the first thing you thought of this morning?
2. What's the first thing on your to do list?
3. What's something that you feel like should be on your to do list, but isn't?
4. What song are you loving right now?
5. What's your favourite essential oil?
6. When you started the Women's Empowerment Show, did you think you'd be where you are today, one year later?
7. What's the best advice you received this year? 
   E57: Business Ritual: End of Year Review
8. What's the biggest lesson you learned?
9. Where do you get your show and business ideas from?
10. When is the best time for your creative process?
11. Who do you get your inspiration from/who do you find inspiring?
12. Tell us about your current routines...
13. What 3 things should everyone have in their carry-on luggage?
14. What was the last thing that made you cry?
15. What do you want to be remembered for?
16. What's the best gift you've given, that doesn't cost money?
17. What is a tradition you love, or started when you were a kid?
18. What do you do to commit holiday stress + chaos?
19. Favourite quote + why?
20. Biggest highlight of 2019?
21. What do you want to tell your future self, one year from now?

[39:45] EPISODE COUNTDOWN #1: Episode 39 Becoming the Best Version of You This is one of my most favourite topics, and a lesson I'm always being reminded of!

Full show Notes + 7 Steps to Content Creation Freebie available at valerielavignelife.com/jesse About Jesse Started in the social media world as a blogger, and not Instagram is her main platform Marketing Manager for Modern Collective& Toronto Business Babes Tell us about what a "Social Media Marketer" is. What does that mean? What do you do? How do you do it!? Jesse helps small businesses build their social media accounts by creating customized plans and simple guides they can follow. Part One: Content Creation 1. Why is social media marketing important for entrepreneurs and small businesses? It's one of the best ways to LEARN ABOUT & CONNECT WITH your customers and potential customers 2. What are the key things we need to know about content creation? Be Original; be Authentic; be Relatable It's okay to look at other pages for inspiration, but create something on your own; don't take from others Plan your content in advance: Weekly plans are good, Monthly plans are better Be mindful of who your target audience is You don't need a professional camera Stock photos are fine to integrate with your own content if they relate to your business Make sure your colours and themes match so your grid is aesthetically pleasing Don't overload your Facebook posts and Newsletters with overwhelming amount of text, let this be the hook for more of you and to reach your site 3. What does it mean to "batch" our content? How do we do this? Batching = Creating or Planning your content all at once i.e. Take all the blog/Instagram photos; write all the captions; plan out all the drafts; collecting relevant stock photos/content for your feed/theme Keep your monthly themes and colours in mind for when you're creating content Instagram Drafts & Planning Apps can be really helpful too! Hoosuite Tailwind Planoly- Jesse uses Plan Later- Val's fave Know your significant dates (holidays, special hashtag dates i.e. #NationalDonutDay) Kat Gaskin & The Content Planner 4. Most of the time I'm working from home, alone, how do we shoot our own photos and create our own quality content? Phone TRIPOD with light ring and bluetooth remote! Use props to frame your shoot and use your phone grid

Part Two: Social Engagement 5. I'm always hearing about algorithms and engagement. What does this mean? Why is engagement so important? The algorithm is constantly changing. Instagram pushes posts based on what the user is interested in. Essentially it's based on user connection. Things that build engagement: Re-sharable content (i.e. Infographics, quotes) Push buttons/prompts in Instagram Stories User-generated content 6. How do we keep up with the always changing algorithm? What types of analytics should we be paying attention to the most? Build your relationships with the users and keep your posts relevant to them Post engagement and when/how often you post is also important Calculating Your Engagement Rate: take your fourth photo all the way to your tenth photo. Add up the number of likes + commentscalculate the average out of seven, and then divide that by your number of followers. Comments are more important thank likes Accounts set up for business: Look at individual post insights also! 7. Okay, what about Instagram story engagement? How do we increase this? Caption your stories! You are allowed to use 10 hashtags per story, use them! Tag accounts + use location (geo) tags

Part Three: Putting it All Together 8. Teach us how to plan our content! The listeners love the practical and tactical step-by-step. 1. Choose Your Monthly Theme 2. Plan Your Photos 3. Lay It All Out in Your Planner 4. Create & Collect Your Photos and Put into Drafts of Planner App 5. Create Your Captions 6. Create Your Hashtag Groups 7. Put it all together and sit back and relax! 9. What are some questions you aren't necessarily getting about social media marketing, but people should be asking? "How do I build my engagement?"... three ways The "Dollar-Eighty" Method by Gary Vee to help you create relevant, micro connections Reply to your comments within 24 hours Message your new followers (direct message) Coming Up! What's next for you and your business? "Hopefully a lot of growth" Speaking in the New Year! Expanding my knowledge on social media Where can we find you, follow you, how can we work with you? Instagram: @thesocialmediastandin Website: www.TheSocialMediaStandIn.com email: [email protected] Rapid Fire Questions: Favourite BOOK: The Thrown of Glass Series Favourite Part About Being a Woman: "Being able to express ourselves through fashion & makeup" What does "Empowerment" mean to you? "I don't know what empowerment means to me because I've been so enclosed in myself for so long..." more recently coming out of my shell and feeling more empowered about myself. What are you working toward? Financial Freedom