WomenWhoBuildEmpires

CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helping FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. She serves as a branding, UX consultant, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago, and Chicago's global healthcare startup incubator, MATTER. She's the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women's health.

Furthermore, she helps women in tech and design break into the industry and succeeds in it by mentoring them for personal branding, career advancement, and entrepreneurship through Interaction Design Foundation and ADP list.

If you have doubts about launching the business of your dreams, you will definitely want to listen to this episode. In this particular episode, we will be talking about Ari's amazing story about how she became a business owner and how she was able to grow this incredible company from nothing to something incredible.

[00:01 - 10:05] Opening Segment

• Ari shared her backstory of how she followed her gut to get started on her passion as a graphic designer.
• By listening to her gut, she embarked upon the venture to the United States and started an agency with her husband using their freelancing skills.

[10:05 - 13:07] Creating a Business From Scratch, "it was a totally a Hot Mess"

• She describes how she and her husband joined forces to establish an agency using each other's skills.
• "I never looked back since then, and I hope I would never have to," she said when she finally started her business full-time and quit her freelance job.

[13:07 - 22:09] The Challenges She Experienced in Running the Business

• Setting boundaries working as a wife-husband team
• The catalyst of naming her agency uniquely, as many others can't pronounce it properly.
• How she eventually wrote a book to help their business grow and address their clients' issues.

[22:09 - 27:48] What's in the book? Made to Sell: Creating Websites that Convert

• Explain how the book she created can be helpful for entrepreneurs in creating conversion-oriented websites.
• "So start with the goal, whatever that goal may be, and then lean from there," Ari said, starting to share tips with business owners who wanted to build a functional website.
• She discusses how valuable a website is to someone's business.
• Opportunities in creating a website that engages visitors.

[27:48 - 30:39] Closing Segment

• Ari's exit plans in the next 20 years.
• She shared her values and motivation to create an impact through her gut

Connect with Ari:

Website: http://chykalophia.com

FB: http://facebook.com/chykalophia

Twitter: http://twitter.com/chykalophia

LI: http://linkedin.com/in/arichykalophia

IG: http://twitter.com/chykalophia

Special offer for listeners:

Get a free copy of my new book, Made to Sell: Creating Websites that Convert, for the first 5 listeners who reach out to me via email at [email protected] or buy the book here: https://amzn.to/3ABGLoI

If you liked this episode of the Tribe of Leaders, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

FOR A LIMITED TIME: get the digital edition of the Your Amazing Year Planner Here

Tired of feeling overwhelmed? Download my free guide: The Aligned Entrepreneur: How to Break All the Rules in Business and Still Be Wildly Successful

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Tweetable Quotes

"Sometimes you just have to go with your guts, right? Sometimes you don't know what's the right answer, but when you fill it in your gut, and you just run with it, believe me, you always end up feeling excited about it because, you know, even though it's scary, it's gonna be worthwhile." - Ari Krzyzek

"If a lot of these, you know, awesome smart people in scientist could create such a name, why can't I?"- Ari Krzyzek

"Setting our relationship, working with your spouse, it can be tricky simply because you would see them as your spouse, and you have to separate the feeling about you as the spouse versus you as a business partner." - Ari Krzyzek

"I feel like when you have that support, you know that you can just like do anything. Everything just feels safe, even though you feel stuck, that you know that somebody is cheering on you when you feel down, that you maybe feel like doing enough. - Ari Krzyzek

"I took yet another bold move, leap into the unknown and just like quit this year job and went all in into my business chykalophia. I never looked back since then and I hope I would never have to." - Ari Krzyzek

Amy Anderson is the Co-founder of Wild Coffee Marketing; Amy shares her story of starting her own marketing company. She describes how she found her niche in strategy in strategic branding and positioning and advises her clients to start with defining their market segment and building a foundation from there.

In this episode, Amy talks about the challenges of balancing work and parenting. She shares that she had to learn to accept that she wasn't an "amazing parent" and that she instead shifted her mindset to focus on her children's independence and success. She shares that she has designed her day around her children, fostering a lot of independence in them.

[00:01 - 05:44] Opening Segment

• Amy shares her almost 30 years of marketing experience working with brands like Calvin Klein, New York Times Digital, etc.
• She helps shape the brands that she and her team work with by implementing innovative marketing strategies that helps them stand out uniquely in their industry

[05:45 - 23:33] Creating A Culture Of Kindness And Compassion

• She believes that a company's marketing strategy should be based on four pillars, namely:
• • Positioning
  • Value
  • Market Segmentation
  • Campaign Planning
• She discusses her philosophy on human resources and how she approached developing her team

• She stresses the importance of creating a culture of kindness and compassion

[23:34 - 34:18] The Importance of Team Meetings In Cultivating A Positive Culture

• She discusses the resignation of several employees from her company, which she attributes to the employees' desire for better work-life balance and less exhaustion
• She notes that women are leading more businesses than ever before, but these businesses often lack the flexibility to meet the needs of their employees
• She uses team meetings to foster better communication and collaboration between her team members
• Team meetings are important for cultivating a positive culture within the company
• Amy encourages her team to focus on the positive

[34:19 - 39:08] Closing Segment

• Amy recommends to visit her www.wildcoffeemarketing.com!

Reach Amy through her

Website: www.wildcoffeemarketing.com

Facebook: https://www.facebook.com/wildcoffeemktg

LinkedIn: https://www.linkedin.com/in/amy-anderson-17abba2/

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

Tired of feeling overwhelmed? Download my free guide: The Aligned Entrepreneur: How to Break All the Rules in Business and Still Be Wildly Successful

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LinkedIn

Check us out on Apple Podcasts or wherever you listen to podcasts.

Thanks for tuning in!

Tweetable Quotes

"My mission is to transform the way in-house teams and marketing teams are built for companies and to run an in-house team in this environment." - Amy Anderson

"I have really tried to foster, a culture of kindness and compassion. And when you say they're human beings, absolutely. I say it all the time. They're not workers, they're not employees, they're humans who have taken a chance on my business partner and me and this company. And I feel really honored that they're. So, I treat that with a lot of care. you know, I think compassion comes in the form of clarity." – Amy Anderson

"I hope that leaders are more open to hearing what the needs are, because I think inherently, we want to meet the needs of others." - Amy Anderson

Marie Fratoni is the CEO of Get Clients Everywhere, she works globally to help professionals build solid, successful businesses. She coaches entrepreneurs to become savvy, social, and successful through cultivating professional relationships that are fulfilling and profitable, and by providing sound business-building strategies. She helps her clients double or triple their income. As a community leader, Marie makes a difference! She is a staunch advocate for women in business, founding and leading several professional groups throughout the years designed to advance the careers of women including the Women's Professional Development Network (WPDN) a global community of women business owners. She leads annual transformational retreats in Italy.

[00:01 - 07:38] Opening Segment

• Marie Fratoni shares about her background
• Emi talks about about about her business and her podcast
• Creating a space for women entrepreneurs to feel powerful together

[07:39 - 13:06] Stepping Out and Stepping In

• Coming to a point of quitting doing the podcast
• Stepping back into coaching
• Finding purpose in serving and helping women elevate

[13:07 - 19:48] What Happened During Recalibration

• Finding the time to be alone and have a quiet time
• Stepping away from the business and having new clarity stepping back in
• Establishing new fundamentals that's in line with the function of the program

[19:49 - 29:02] Struggles and Things Behind the Scenes

• Communication difficulties in marketing
• Celebrating clients as they elevate
• Helping women actualize their their dreams
• Breaking down their ideas and helping them interpret it

[29:03 - 37:01] Closing Segment

• Be committed to not only your business but also in creating relationships
• Finding a community of women who can support what you are doing
• Create rules, structures, and containers that work for you

Special Offer:

Marie has a special offer for all listeners of this podcast click here to find out more.

Reach Marie through LinkedIn , Facebook, Instagram and her website www.getclientseverywhere.com

and tap into your limitless potential!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

WANT TO LEARN MORE?

Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

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Thank you for tuning in!

Tweetable Quote

"And you have to want to be committed to not only growing your business, but being open and building relationships with other people." - Emi Kirschner

Dr. Carla Fowler is an MD PhD and elite executive coach. For the last decade, she has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders. Carla's unique approach combines the latest research from performance science with timeless best practices to help top performers level up and achieve their goals.

[00:01 - 10:34] Opening Segment

• Dr. Carla shares about her background
• Training for marathons at a young age
• Going in a MD PhD immunology program

[10:35- 14:13] Balancing Medical School

• Managing personal time and school
• Planning ahead so there is time for everything
• Having a change of pace during the clinical years

[14:14 - 17:16] Running 29 Miles at Age 12

• Having a teacher that thought about building self efficacy
• Running is both mental and physical
• Understanding and trusting your future self to manage

[17:17 - 28:08] Talking High Performance

• A lot of people who are high performing tend to burnout
• Importance on the principal of brutal focus
• We are not immune to seeing the things in our lives as important or very good
• Looking at our lives and seeing if things around us are serving us

[28:09 - 34:53] Finding Clarity

• Really think about what you want
• We have access to all the answers thru the internet
• Identifying if i invested enough and knowing what I can
• Knowing when to stop

[34:53 - 48:23] Characteristics of High Performers

• People performing at a high level still fail
• Large things happen as a result of compounding
• High performers tend to have foresight and don't dwell to long on their mistakes
• They are organized and have detailed calendars

[48:23 - 54:43] Closing Segment

• Free resource about finding a coach and questions related to it
• Books on high performance
• • Four Thousand Weeks by Oliver Burkeman
  • Fanatical Prospecting by Jeb Blount
  • Thinking in Bets by Annie Duke

Reach Carla through LinkedIn and her website www.thaxa.com

and tap into your limitless potential!

Special Offer:

I think investing in a great coach is something that has been so helpful for many leaders - but often the process can feel like a mystery. I created a resource to help people avoid common mistakes that happen when looking for a coach and some tips to set them up for success.

The 8 Biggest Mistakes People Make When Choosing a Coach (and how to avoid them!)

Click here to check it out.

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

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Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

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Thanks for tuning in!

Tweetable Quote

"The moment we can impact is now, you know, we can think about the future, but really our window of action is now, it's today, and then tomorrow we will get another today." - Dr. Carla Fowler

Dr. Cassandra LeClair is a communication consultant, author, and motivational speaker. She is an expert on communicating in relationships and improving connections. Dr. LeClair's mission is to educate individuals on how to understand their patterns to have effective and healthy communication to enhance their professional and personal relationships.

[00:01 - 05:53] Opening Segment

• Dr. Cassandra talks about how she got into the podcasts space
• Teaching about communication as a professor
• Creating resources within the space

[05:54 - 18:59] Setting Boundaries Within the Family

• Everybody wants to blame work
• Setting boundaries with your partner and your children
• Understanding the difference between caring for your child giving what they want
• Most problems start due to lack of boundaries

[19:00 - 26:28] Setting Boundaries With Clients and Employees

• Asking yourself where do I set the boundaries
• Make a list of tasks that are specific to you
• Being clear with yourself as to where you might have overstepped

[26:29 - 42:30] Dealing with Burnout

• It's not a competition of who is the busiest of what is your worth
• Burnout sometimes manifests itself and physical symptoms
• Burnout is also an organizational issue
• Take time to rest and reset
• Challenge yourself to find an alternative and not decide to quit

[42:31 - 49:06] Closing Segment

• Ways to say "No" without guilt
• It doesn't feel natural to set boundaries for ourselves or say no
• Learn to feel comfortable saying no

Reach Cassandra through Facebook, Instagram, LinkedIn

and tap into your limitless potential!

Dr. Cassandra LeClair has a special offer on her books for listeners:

A copy of 30 Ways to Say NO without Guilt click here to find out more .

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

WANT TO LEARN MORE?

Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

Check us out on Apple Podcasts.

Thanks for tuning in!

Tweetable Quote

"What the lack of boundary setting does is it causes all of these other feelings and relational issues, but we often fail to see that it started as a boundary issue in the first place." - Dr. Cassandra LeClair

" Some of those boundaries that maybe we had previously set up for ourselves just became nonexistent and then going back to the workforce or getting back to some sort of normalcy, whatever that is, you know, trying to map those old boundaries on your new life is not always gonna work or is difficult."- Dr. Cassandra LeClair

Estelle Giraud is the CEO and the Co-Founder Of Trellis Health.

She is a Ph.D. scientist in population genetics turned commercial operator and leader in biotech and frontier medicine at Illumina and how she turned her passion into a business. In this episode, Estelle simplifies the process of getting access to your medical records and creating a holistic picture of all of your treatments and procedures. Her journey brings her to the intersection of people's multiple health issues and simplifies the process of managing them all by organizing your health data in an app. Her goal is that Trellis Health will be relevant for everyone, so they can take ownership of their health and live healthier lives.

[00:01 - 08:13] Opening Segment Estelle shares background as a PhD scientist and an entrepreneur She simplifies access to medical records for pregnant women and others Trellis Health helps patients see their entire health history in one place, making it easier to manage conditions and relationships with doctors

[08:14 - 10:12] Practical Solutions By Coordinating With Your Healthcare Provider How Gen Z is more mobile and less tied down, which is causing problems with their healthcare One problem she shares is that people are seeing different doctors' multiple times and moving their records around, which makes it difficult to track their health Mothers are experiencing a lot of health issues, but no one is coordinating care between different providers

[10:13 - 34:18] Being Comfortable With Uncomfortable Situations Being a mother and has experienced pregnancy has led to becoming more comfortable with uncomfortable situations, which helped her in her leadership role She explains that an uncomfortable decision is one that is not easy or comfortable, and is a necessary part of growth Dealing with problems by looking at them in terms of their solutions, and by staying in the moment

[34:19 - 36:24] Closing Segment What are your "North Star" priorities? The US healthcare system is complex and difficult to innovate in

Connect with Estelle:

LinkedIn: Estelle Giraud

Twitter: @estellejgiraud

Website: Trellis Health

If you liked this episode of the Tribe of Leaders, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

Tired of feeling overwhelmed? Download my free guide: The Aligned Entrepreneur: How to Break All the Rules in Business and Still Be Wildly Successful

LEARN MORE ABOUT EMI

Website

Facebook

Instagram

LinkedIn

Check us out on Apple Podcasts or wherever you listen to podcasts. Thank you for tuning in!

Tweetable Quotes:

"Women take a chief role within the family and that translates into the community as a medical decision maker for the family. They also make more than 80% of consumer buying decisions, women are powerhouses in this space and they've been underserved in their health needs for so long." - Estelle Giraud

"As a founder and as a mother… Impacts who I am as a founder and how I think about this business." – Estelle Giraud

"Everything that we have, everything that we experience, we're all humans. And that connection with people is just full of momentum and power whether you are in the home or in a business or wherever. It's a core part of how I think about leading and innovating and parenting." -

Estelle Giraud "As a startup founder, in these early, early days, it's just don't die. Just don't die as a company and just keep not dying. So, that framework prioritizes all of the other things, like what is the one thing that's going to de-risk that North Star objective the most." – Estelle Giraud

Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best-seller with a 100% success rate.

[00:01 - 10:04] Opening Segment

• Alinka shares about her background and the company Leaders Press
• See what stage the book is in and if it requires ghost writers to finish
• Publish books for other writers as well as self publishing
• Writers go to publishers for lead generation and conversion

[10:05 - 17:14] Journey as an Entrepreneur

• Feeling caged climbing the corporate ladder
• Writing a book as a form of self therapy and self publishing it
• Tasting freedom and never looking back
• Started the business as a one woman show
• Quitting a corporate job and quitting a relationship

[17:15 - 27:27] Maintaining Balance in the Business

• Juggling act of being a working mom
• Wearing all the hats when starting a business
• Creating a team and delegating roles
• Letting go of things your not good at to welcome growth

[27:28 - 31:07] Closing Segment

• Find someone to mentor you and help guide you
• Growing the business and finding authors
• Go deep, not wide

Reach Alinka through LinkedIn, Website www.leaderspress.com

and tap into your limitless potential!

Special offer for listeners:

Do you have questions about how to get your book out in the world?

Check out this in depth article: https://leaderspress.com/how-to-get-a-book-published/

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

WANT TO LEARN MORE?

Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

Check us out on Apple Podcasts.

Thanks for tuning in!

Tweetable Quote

"I know there are people who have like 5 or 10 different businesses and ideas and. I don't do that. I'm very, very focused on one thing and wanna grow it and go deep. Go deep, not wide" - Alinka Rutkowska

"Success isn't really so difficult. You just find somebody who's already achieved what you want and ask for direction." - Alinka Rutkowska

Linda Babulic is the premier coach for women executives, bringing them the courage to work with their innate feminine strength. Linda is passionate about lighting the inner fire of heart to heart connection.

In 2013 Linda went on a Shamanic Vision quest to let go of beliefs that don't serve her. She released fear and stepped into courage to lead her life.

Knowing your values and having them guide you.

Holding your power and not giving it away.

She interprets these ancient teachings for today's world.

[00:01 - 14:06] Opening Segment

• Linda shares how she works with women to help achieve success
• It begins with asking the right questions to find out just what experiences they are seeking
• Helping clients figure out what values matter most to them
• Letting go of emotions that don't serve us but depletes us
• Seeing a shift of more women stepping into leadership roles

[14:07 - 19:38] Insights towards Meditation

• Having an aunt charged with practicing witchcraft without a license
• Aligning the mind to the heart
• Practicing the six days of meditation by Vishen Lakhiani

[19:39 -32:47] Defining Freedom

• Women define freedom differently
• Having a shift of young men stepping in to take responsibility for parenting roles
• Having freedom physically
• Linda shares how she used to have her own stage show
• It's women's role to change the world and make it a better place

[32:48 -39:06] Inspiration to Write Books

• Started by doing workshops on various topics
• Seeing women inspired at workshops led her to pursue write her book
• Linda's first book has become a bestseller

[39:07 - 47:58] Closing Segment

• Linda shares about her shamanic journey
• Teaching about Sacred Moon Circles
• It's our responsibility to heal ourselves

Reach Linda through Facebook, Instagram, LinkedIn, Websitehttps://lindababulic.com/

and tap into your limitless potential!

Linda is have a special offer on her books for listeners:

ZEST Your Life–A Taste of Inner Wisdom - https://bit.ly/ZESTyourLifeBook, https://bit.ly/ZESTyourLifeCanada

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

WANT TO LEARN MORE?

Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

Check us out on Apple Podcasts.

Thanks for tuning in!

Tweetable Quote

" We need to establish those good patterns into our lives. And often we have a pattern that we don't even realize we have.And it's not serving us until it causes the catastrophe." - Linda Babulic

" I think it's the women's role to change the world and let's make the world a better place.

And we don't do that by gossiping, complaining, whining, that's all negative energy and we need to all bring our vibration right up to the higher level." - Linda Babulic

In this episode we are joined by Leslie Short in a podcast takeover. Join us as we share on how to hold up your success in your business and how to turn your negative situations into lemonades.

Leslie Short brings four decades of experience when she created The Cavu Group to advise companies and organizations how to expand beyond their current culture through the Diversity & Inclusion lens. She firmly believes that issues don't go away because programs are in place.

[00:01 - 12:28] Opening Segment

• Leslie shares about herself and her background
• Emi discusses her "I AM" statement and how we all have divinity, especially as women in a masculine world
• Transforming a potentially negative or stressful situation into a good and turning it into a business.

[12:29 - 19:37] Approach Towards Clients

• Emi shares how clients approach her about their frustrations in business and how to accomplish higher goals
• Keeping herself accountable for her clients and success
• Women need to pitch themselves and believe they can succeed

[19:38 - 25:40] Leadership and Being a Leader

• .Everyone can be a leader and it starts with leading yourself
• We have the ability to make an impact in the lives of people around us
• You can be a leader and still not have great leadership
• Leadership requires us to be open and transparent

[25:41 - 34:33] Approach Towards Business

• When we show up for our business our team and clients will show up for us
• We all have transferable skills we just need to learn how to use them
• Helping women be the CEO of their business
• Creating a conversation and building business and not another networking group

[34:34 - 40:32] Closing Segment

• A perfect client is someone who is open
• Being committed and accountable to the person who coaches us
• Support will be there when you need it and especially when you don't

Reach Leslie through Facebook, Instagram, Twitter, LinkedIn and www.thecavugroup.com and tap into your limitless social media potential!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

WANT TO LEARN MORE?

Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

Check us out on Apple Podcasts.

Thanks for tuning in!

Tweetable Quote

"Everybody is a leader. Like it doesn't matter who you are, there are days when you have to pick yourself up off the floor and lead yourself out the door to go do something that you don't wanna do." - Emi Kirschner

"The foundation will continue to grow, but I must be listening to the world and have the flexibility to say, That it didn't work. Now we need to shift. We need to come back. We're doing too much." - Leslie Short

In this episode, we talk with Erica Salm Rench, who is the Chief Operating Officer of RASA.IO. RASA.IO is a platform that uses AI to customize and personalize emails for clients to use in their email list. Erica also managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace.

[00:01 - 06:19] Opening Segment

• Erica shares how she started her career in email marketing
• Working with clients to create a customizable email that tailors to their specific needs

[06:20 - 12:17] Utilizing AI to Enhance Customer Experience

• Personalized emails let firms engage more personally with consumers
• Using personalized emails to build relationships with customers can help a business succeed
• Email is still an effective way to reach out to customers
• Maintain consistency on social media platforms

[12:18 - 18:07] Dominating the Tech Market

• Erica share how her industry peers inspired her to thrive
• Inspiring a shift in market towards acceptance of women
• Start coding when you are young to get a jump on the market.

[18:08 - 33:06] Raising Kids and Leading a Company

• Developing a network of support with working mothers
• Finding the right flow by planning out the things you need to do
• Learning from the failures and achieving success

[33:07 - 40:05] Closing Segment

• Using SEO to optimize keywords to help improve communication
• Repurposing contents to reach more consumers
• Using AI to create personalized newsletters and emails to promote contents
• Special Offers for Listeners!
• 14 day free trial to use RASA.IO

Reach Erica through LinkedIn, and tap into your limitless social media potential!

If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!

WANT TO LEARN MORE?

Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn

Check us out on Apple Podcasts.

Thanks for tuning in!

Tweetable Quote

"I think we all get to the end of the day as working moms and think, Oh, there's this. I could have done better and this, I could have done better. And we beat ourselves up. And that's so hard. We beat ourselves up and we shouldn't beat each other up. We should support each other." - Erica Salm Rench