In this episode, Ted and I explore specific brand examples of great storytelling that drives word of mouth for CPG brands. We begin with Lay's and move on from there. And I say the word "onanism" and test your knowledge of the English language!Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href='http://www.premiumgrowthsolutions.com/'>www.premiumgrowthsolutions.com</a> Please send feedback on this or other episodes to: <a href='mailto:admin@premiumgrowthsolutions.com'>admin@premiumgrowthsolutions.com</a>

In this episode, Ted and I explore specific brand examples of great storytelling that drives word of mouth for CPG brands. We begin with Lay's and move on from there. And I say the word "onanism" and test your knowledge of the English language! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

In this episode, Ted and I explore specific brand examples of great storytelling that drives word of mouth for CPG brands. We begin with Lay's and move on from there. And I say the word "onanism" and test your knowledge of the English language!Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/" rel="noopener noreferrer">www.premiumgrowthsolutions.com</a> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com" rel="noopener noreferrer">admin@premiumgrowthsolutions.com</a>

Word-of-Mouth Marketing Part 2 of Interview with Ted Wright

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Business

Entrepreneurship

Management

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Share Word-of-Mouth Marketing Part 2 of Interview with Ted Wright

Sign up to save your podcasts

Word-of-Mouth Marketing Part 2 of Interview with Ted Wright

Word-of-Mouth Marketing Part 2 of Interview with Ted Wright

More shows like Startup Confidential

Freakonomics Radio

The Rich Roll Podcast

The School of Greatness

Acquired

Pivot

Taste Radio

Founders

How I Built This with Guy Raz

Worklife with Adam Grant

The Journal.

My First Million

All-In with Chamath, Jason, Sacks & Friedberg

The Startup CPG Podcast

Hard Fork