Word on the Street

Even reading the words ‘zoom fatigue’ can be enough to elicit the exasperated response that turns you off from a call, event or presentation. Believe it or not, small changes in your demeanour and approach can turn a bog standard call into a rousing and engaging call to action!

Who better to lead your presentation reformation than Peter Hopwood, whose expertise and tutorship is behind some of the most riveting TEDx speeches and global events. 

On the next episode of Word on the Street, find out how best to tangibly show your enthusiasm to an online audience, and why you should spend less time looking at your guests and more time looking at your camera...

This episode covers:

• Adapting your presentation approach for the virtual world
• Leaning into and mirroring body language
• Showing engagement when not speaking
• Benefits of pitch run throughs and self-analysis
• Giving your audience a structure before you begin
• Involving an audience in ways previously impossible
• Standing out on Clubhouse

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

The rules are different when you’re working with the top 1% - the need for personalisation and an easy-to-digest format when you prospect is paramount. Advocating the emphasis on account-based marketing, trust and inspiration from potential business partners is Harri Evans, Head of Global Digital Marketing at Barclays.

Harri shares his view on why he feels marketers should be able to adapt beyond a single area of expertise, how seeing thousands of impressions on social content could actually indicate wastage, and his biggest DO and DON’T for agencies looking to approach a big brand.

This episode covers:

• Adopting a different approach to attracting high value clients
• Applying account-based marketing
• Avoiding feeling pigeonholed into a specific area of marketing
• Adapting to evolving data protection laws
• Importance of speed and agility when working with big brands
• The power of networks and referrals
• Standout approaches to big brands

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

Every bustling agency network has to start from a single point. Taking the right steps on that journey requires patience, and a nurturing of relationships which can take years to build. One such man who has managed to build a rich community of agencies willing to grow together is the Founder of Agency Hackers, Ian Harris.

Ian joins Katie Street in Season 3, Episode 3 of Word on the Street to recall the intimidating starting point, the strategies that kept his prospects engaged, and assembling the live-events-turned-webinars that have become a staple of networking and collaboration in 2020-21.

We also hear Ian’s take on the currency of personal relationships (or as it’s sometimes known, guanxi) and why he feels that 2021 could see the resurgence of print and newsletters...

This episode covers

• Building relationships over time, and not rushing it
• The currency of personal relationships
• Live events and webinars after lockdown
• Attracting an audience by complimenting and valuing them
• A potential resurgence of print media in 2021

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

If there’s one source of information that the agency world could consider a holy grail for transforming new business and marketing strategies, it’s The Drum. So who better to pull back the curtain on how they’ve diversified and facilitated international, cross-border business and learning, than their Co-Founder, Diane Young.

Diane joins Katie Street to unveil the exclusive developments that The Drum are making with their new Drum Lab in London, and how they plan on helping agencies stay up to date with technological developments and digital transformation.

We also hear the 6 most important areas that The Drum are focusing on right now, and why specialising your service offering will catch the attention of brands.

This episode covers

• The key to The Drum’s success, diversification
• The future of media and digital transformation
• The 6 problem-solving areas that are important right now
• Staying up to date with cutting edge tech
• The benefits to specialising
• Creating international networks for cross-border learning and business
• Respecting people’s time in marketing comms

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

What strategies were implemented by 2020’s most successful UK agencies? How does the UK agency landscape compare to the rest of the world? How do agencies improve their profitability? 

Learn all this and more on this awesome season three premiere of the “Word on the Street” podcast where Katie Street is joined by Peter Czapp, The Wow Company Co-Founder. 

He provides exclusive insights into the upcoming release of 2020’s BenchPress report which this year partnered with Mailchimp & The Agency Collective to extend the survey worldwide so we can see how the UK landscape measures up on a global scale. 

In this episode Peter gives away his ultimate three tips for agencies to guarantee success in 2021 based on unseen data, discusses the importance of charging your worth and the power of negotiation. This is an episode you don’t want to miss. 

This episode covers

• Using BenchPress’ reports as a springboard for transformation
• Top tips to improve your profitability
• Making the most of your existing clients
• Charging your worth
• The importance of time tracking and project management
• Negotiating favourable payment terms

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Take part in the BenchPress 2021 Survey: https://www.surveymonkey.co.uk/r/YZ876WB

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

The start of a New Year is the perfect time to reflect, reengage and react to accelerate your agency’s new business opportunities in 2021. As two shining beacons of agency knowledge within Street Agency, our very own Dom Brancaleone and Nicola Cheese feature on this very special bonus episode of “Word On The Street” to kick off series three.

They share the proactive approach agencies should be embracing, why values and culture are more important than ever before, and the best sources of research when it comes to guiding your agency’s digital transformation, including how best to one-up your competition.

This episode covers

• How agencies can be proactive in 2021
• Digital and technological transformation
• Explaining your service offering by telling a story
• The best sources of industry-level research
• Analysing competitors effectively
• The newfound power of webinars

Word on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea’s Business development and marketing services and technology, visit www.kulea.ma

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

Comparing agency life and the habits of marketeers now with the equivalent many years ago reveals a number of flaws that need addressing in order to keep talent from wandering to other areas. One man who has seen the common practice of becoming T-shaped through training fade away in recent years is Stephen Knight, the Founder and CEO of agency network Pimento.

Stephen’s extensive experience with clients such as Aviva, SSE and Disney, gives him a unique view on what helps an agency find success, acquiring and keeping the right talent to help you achieve more, and cultivating a creative and collaborative approach to working with your team.

This episode covers

• The evolving agency landscape
• Becoming T-shaped where specialising is common practice
• Focussing on international talent, not just in the UK
• The innovation and change that’s been forced by 2020
• Creativity and collaboration
• How to win new clients in 2021

Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

When it comes to understanding brands and their needs in a more socially conscious market, what better source to find out more than straight from a brand with a philanthropic vision. This week’s guest on Word on the Street is advocating positive change for physical and mental health, values which form the basis for healthy snack brand KIND’s relationships with agencies.

KIND’s UK Marketing Director John McManus describes the most desirable traits of an agency when they’re looking to collaborate, and the importance of alignment between the two businesses’ goals. 

Katie also hears the dos and don’ts of approaching brands, how agencies have gained strength from being backed into a corner this year, and the sources that brands REALLY use to learn about an agency’s work.

This episode covers

• Brands changing their approach for 2020
• How brands have kept relationships with agencies
• The strength gained from being backed in a corner
• Creating campaigns with like-minded companies
• Differing capabilities of small vs large agencies
• How best to approach a brand
• The sources brands use to read about agencies

Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

Winning awards can sometimes be like writing an RFP - make sure you fulfil the criteria, do it for the right reasons, and definitely don’t leave it last minute! Coming fresh from winning The Drum’s Startup of the Year award with a stellar pitch conversion rate, The Park’s Co-Founder Jack Lamacraft shares the secrets to his successes.

Jack joins Katie Street for episode 8 of Word on the Street, where we uncover some of his key philosophies regarding client relationships and how he maintained his experiential agency’s client base through an undoubtedly brutal year for the events industry. 

We also hear how the need for a “ta-da” moment to wow clients is now a thing of the past, and what the most successful approach might be in the current climate...

This episode covers

• Crafting award winning work
• Demonstrating your dedication to a brand’s work
• “Pitch theatre” and the “Ta-da” moment
• Achieving a stellar pitch conversion rate
• Maintaining client relationships after the ‘honeymoon’ stage

Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/
Get in touch: [email protected]

“Vexillifer” might be one of the most unconventional job titles around, held by Elmwood owner Jonathan Sands OBE. Jonathan’s 38 year commitment to his brand, combined with extensive experience as an advisory board member for ANDigital, demonstrate his comprehensive understanding of the agency world.

In this week’s story-laden Word On The Street, Jonathan details the ambitious strategies that helped him find projects worth millions at a cost of only £600, the importance of working relationships being a two-way street, and the 7 things you need to do to win every pitch.

This episode covers

• Key qualities of staff that help agencies grow
• Maintaining the right structure in your business
• Demonstrating creativity to win work
• Choosing the right clients to work with
• Walking away from ill-fitting relationships
• 7 things to win every pitch
• Staying agile

Word on the Street is lucky enough to be sponsored by the wonderful team at Just After Midnight who are experts in uptime. Whatever the issue, whatever the time of day, they are supporting your websites and applications 24/7, while your team sleeps. Get a month of support free at: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/captivating-new-clients-with-creativity/
Get in touch: [email protected]