Word on the Street

From agency life running pitches 2-3 times a week, and converting over 20 a year, to brand side heading up the Digital & E-Commerce strategy at the UK’s number 1 baby & toddler snack brand, Organix, this week we welcome Mona Nikzad.

Having worked both agency and brand side, Mona has a unique view on working with agencies and what stands out to her when looking for new partnerships from someone who received 60 approaches a week!

Mona and Katie discuss: 

• An insight into new business they worked on together
• How Organix worked closely with their agencies to navigate the pandemic. 
• Developing an e-commerce strategy
• Working with smaller vs larger agencies
• The importance of awards
• Personal approaches to stand out

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/the-agency-client-relationship/
Get in touch: [email protected]

Agency new business is similar to a dating game. It’s about making that brand feel special, nurturing the relationship and putting your best assets forward. 

In episode 7 of Word on the Street, Katie heads to New York, to interview Footlocker’s VP of Marketing, Richard McLeod about what large brands expect from agency relationships and how they can work better together. 

Richard and Katie discuss: 

• How Footlocker have been navigating unprecedented times
• Marketing in the UK vs USA
• Approaching brands and cutting through the noise
• Defining your agency purpose
• The future of retail

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/cutting-through-the-noise-to-attract-big-brands/
Get in touch: [email protected]

Being likeable is the most important thing. Understanding your audience is critical. It’s all about the presenter. Top tips for agency pitching in episode 6 of Word on the Street.

This week Katie chats to Tish Mousell, Consultant and Former Account Director at Publicis London and McCann Ericson who has experience in client’s such as L’Oreal and Coca-Cola. Tish now trains others in selling ideas, presenting with confidence and pitching to win.

Katie and Tish discuss:

• Choosing your key players and their roles in the pitch
• Examples of successful & disastrous pitches!
• How new business has developed in the last 10 - 20 years
• Agency culture and work-life balance
• Presentation format and culture

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/the-world-of-agency-pitching/
Get in touch: [email protected]

Consumers are less loyal than ever before to big brands. They trust newcomers much more. Big brands need to rediscover what made them special in the first place or redefine it for the modern day.

In episode 5 of “Word on the Street” we welcome Dino Myers-Lamptey, Founder of The Barber Shop, a strategy-led Media, Creative & Tech company and member of the UK council of the effie awards celebrating marketing campaigns that challenge thinking and push boundaries. 

Katie and Dan discuss:

• Diversity and inclusion on boards
• How brands can actively make a difference with diversity
• Brand communication during uncertain times
• The blend of data disruption and disruptive ideas
• Understanding your customer’s needs and wants
• The conscious consumer trend
• How to attract and win brands as an agency
• Agency size and culture
• Nurturing talent and creativity
• Agency partnerships

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/how-to-deliver-effective-brand-and-marketing-strategies/
Get in touch: [email protected]

‘It's all about first impressions.” The experiences we have in our careers drive us forward and help us to carve out what we really want when we eventually start businesses of our own. We know what works.

In episode 4, Katie chats to Sam Booth, Founder and CEO of Just After Midnight about the incredible experiences he had in his early 20’s at an extremely successful agency in London, and the tricks he’s now taken into his own company a decade on. 

They share the pain of losing pitches but also the golden moments where you know you’re in the right place at the right time with the client’s you should be working with. Listen to the full episode to hear them pick each others’ brains about some of the agency world’s best kept secrets!

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/the-agency-lessons-and-experiences-that-enabled-me-to-launch-to-my-own/
Get in touch: [email protected]

“It's all about chemistry. It's all about getting a relationship going with people who understand your need and can really bring something valuable to the partnership.”

Episode 3 of Word on the Street welcomes Craig Smith, former Digital Commerce Director of Ted Baker now, Interim Chief Customer Officer at Radley. He walks Katie through the three approaches he takes when on boarding a new agency partner - don’t be fooled, it’s not quite as you’d imagine!

They also cover the challenges in the fashion industry amidst COVID-19 and how being agile, open and adaptable as we step into this ‘new normal’ will be the difference between your brand sinking or thriving. 

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/fashion-has-to-lead-not-to-follow-but-never-lead-too-far/
Get in touch: [email protected]

You get a 21% improved profitability in companies with diverse boards. So why is this still a struggle? Episode 2 of Word on the Street welcomes Kathryn Jacob, CEO at the infamous Pearl & Dean and Sue Unerman, Chief Transformation Officer at multi-award winning agency MediaCom

They join Katie to discuss their life in the media industry and the steps that lead them to co-writing a book together; “The Glass Wall: Success strategies for women at work - and businesses that mean business”

They shout about the importance and success of diversity beyond gender, shared parental leave, and the responsibility you hold as a leader to make sure the voices in the back are heard at the front. The humility and experience of these two women is not to be reckoned with.

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/louder-in-the-back-please/
Get in touch: [email protected]

Stop finding solutions before you’ve actively listened to the problem. Don’t just get caught up in the exciting, big picture, vision for the future. 

Episode 1 of Word on the Street welcomes Ben Holt, Technology and Innovation Lead at the British Red Cross who discusses the experiences he has had with agencies in his current and former roles where the relationships have worked well, and others not so. 

Katie and Ben delve into the magic of diversity in team dynamics, how collaboration between clients and agencies should and needs to change and where smaller agencies tend to run into problems. 

Ben’s sound advice and experience shines a light on issues from the outside looking in, giving a fresh perspective on how a client needs and wants to be treated by agencies at large. 

Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street

Links and references at: https://street.agency/podcast/british-red-cross-ben-holt/
Get in touch: [email protected]

Welcome to "Word on the Street", the podcast to help marketing agencies break through the noise, attract attention and win more business.

Your host, Katie Street, will be interviewing agency owners that are changing the game, marketing teams that are implementing new strategies to inspire you and experts from the big brands you want to gain inside knowledge of exactly what they want and expect from an agency.

We'll hear from those that are leading the way and discuss tactics and strategies your agency can implement straight away to develop your own growth.

Katie is the Founder of Street; an"agency for agencies." She's been named by The Drum, Brand Republic and BIMA as one of the most influential leaders in new business and marketing today.

Over the past 20 years she's worked within teams both client and agency side from Pernod Ricard, leading strategies for brands including Malibu and Havana Club, to start up brands and on the agency side she has worked for Global Networks like Omnicom & Kin & Carta as well as smaller boutique agencies.

We’ll be releasing episodes regularly, and would love to hear your feedback on the discussions and any key topics you’d like to cover or questions you have for our guests so do reach out via our website https://street.agency/ or social channels where you’ll also find our upcoming training sessions and events. 

"Word on the Street" is sponsored by Just After Midnight, supporting your websites and applications 24/7. they provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/street