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In episode 4 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Chief Revenue Officer at GroundTruth, Rosie O'Meara to discuss work-life balance, being a working mom, and the focus of GroundTruth.  To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com

00:00 - 1:14 Introducing Rosie
1:15 - 3:24 Work from Home Transition 
3:25 - 8:57 Being a Working Mom
8:58 - 17:06 WFH/Work-Family Balance
17:07 - 22:16 From Executive Assistant to CRO
22:17 - 24:55 Who is GroundTruth
24:56 - 34:00 Meaningful Data/Data Confidence
34:00 - 39:05 Omnichannel Value