Work Less PROFIT More Business Podcast

You don’t have a business unless you have sales! My special guest, Samantha Varner, The Profit Coach, and I share a love for all things PROFIT.

In this episode, we talk about:

• Her CRUSH profit formula and it’s 5 key pillars
• How sales isn’t sleazy; it’s no different than making a restaurant recommendation
• The importance of taking the ‘lead’ in a sales conversation
• One of the biggest mistakes we make during a sales conversation, especially at the beginning
• Steps in the sales conversation process and how it moves your suspects to a prospect and then a customer
• The importance of systematic follow-up

ABOUT SAMANTHA
Without profit, business is just an expensive hobby.  Sam Varner, founder of CRUSH Profit Coaching is on a mission to show business owners just how they can live full and robust lives while building massively profitable businesses. Using her CRUSH formula, Sam takes her 15+ years of experience in public relations, sales and business development to teach driven entrepreneurs how to create wealth through business ownership.  From speaking on stage, to hosting her podcast She Needs Grit, Sam is the ass-kicking profit coach for the driven entrepreneur. 

Connect with Samantha:

• Website here
• Instagram here 

ACTION PLAN: 

1. Create your own step-by-step process for your sales conversations.
2. Follow the process and continually make improvements.
3. Track your conversion rates (i.e. # of sales conversations and the # of closes).
4. Work to improve those conversion rates and shorten the time allotted for the conversation.

Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

If you’ve been listening to this podcast for any length of time, you’ve heard me mention that building a well-oiled business machine is your path to freedom (joy and profit).

So today – I’m going to dive deep into exactly what I mean as well as the 9 foundational elements you need to scale your business while keeping your sanity!

I’ll share with you:

• My visual analogy for a well-oiled business machine
• 9 gears you need to grow your business without losing your sanity
• A new and exciting resource to help you discover your business's strengths and weaknesses; and to use as a benchmark to measure your success

Welcome aboard!

ACTION PLAN: 

1. Download and keep where you can see it – 9 Activators of Your Well-Oiled Business Machine here.

2. Send me an email ([email protected]) with QUIZ in the subject line for the new resource.  In the future, simply go to www.dianalidstone.com/quiz to download the new Business Audit, a 20-question, 5-minute quiz for free.

Share your feedback with me by clicking here and leaving a short voice message!

Could you be self-sabotaging your efforts to grow your business?

Are you making it harder than it needs to be?

In episode 102 (part 1), I shared:

• My own self-sabotaging journey
• Success Roadblock #7 as outlined in my book, Shift into Rich (download a copy here)
• My daughter’s journey back to health and what it has to do with your business journey
• 4 part exercise to help you quieten your itty bitty shitty committee

In part 2, I’ll dive a little deeper into:

• My most recent self-sabotaging challenge 
• The high costs of basing your business decisions on emotion
• 9 questions every highly effective CEO should ask themselves if they want to play bigger
• A 4 step simple exercise to quieten the inner critic

Share your feedback with me by clicking here and leaving a short voice message!

Blogs I wrote on this: 

• 2 Ways that SELF-DOUBT is killing your profits! (read here)
• Why is it so hard? (read here)

DOWNLOAD THE CHECKLIST here: https://www.dianalidstone.com/9-questions-every-highly-effective-ceo-should-ask-themselves

Share your feedback with me by clicking here and leaving a short voice message!

Whether you’re a high achiever earning $5K, $10K or $100K/month, I’m betting you’d love to take your business to the next level!

But could you be self-sabotaging your efforts?

Are you making it harder than it needs to be?

In the first part of the series, I’ll share:

• My own self-sabotaging journey
• Roadblock #7 as outlined in my book, Shift into Rich (download a copy here)
• My daughter’s journey back to health and what it has to do with your business journey
• A 4 part exercise to help you quieten your itty bitty shitty committee

In part 2, I’ll dive a little deeper into:

• My most recent self-sabotaging challenge 
• The high costs of self-doubt
• 11 qualities of the inner critic to help you identify yours
• A new resource to help you invoke your inner power so you can change the world

Find out more about my upcoming CREATING JOY Fall Magical Mastermind Retreat here in the stunning Thousand Islands – book a virtual coffee here

Share your feedback with me by clicking here and leaving a short voice message!

Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc.  I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call ‘thought leadership’ – something different or unique when explaining their expertise.  In fact, very few had any intellectual property – true distinction!

Get your pen and paper – this episode is more like a masterclass on thought leadership where I’m going to share the 5 W’s of thought leadership:

1. What is thought leadership?
   • 2 reasons why you need thought leadership
   • Grow Content Journey
2. Who is thought leadership for and not for?
3. When in your business growth do you need thought leadership? 
   • Profit Potential Journey
4. Where does thought leadership come from? You might be surprised.
   • 3 crucial elements you’ll absolutely need

www.dianalidstone.com/apply – I’ll share with you how we can make this happen for you!

Registration opens soon for Differentiate to Grow (here) and Differentiate WG (here)

Share your feedback with me by clicking here and leaving a short voice message!

I know there are lots of you out there listening who, at one time or another, have thought about starting or launching something new – whether it’s a program, podcast or writing a book…and you’ve felt uncertain, had self-doubt but once you did – it was the best thing ever.

I know firsthand what it’s like to hear that inner critic tell me I’m not good enough to host a retreat, too old to launch a podcast or get stuck in procrastination and perfectionism!

Well, my friends...that’s how I now feel about my podcast (and my upcoming fall retreat).  And in celebrating 100 episodes, I want to share not just what I’ve learned but some key factors that have helped propel me forward so that it might inspire you!

In this celebration episode, I’ll share:

• My podcast stats.
• What playing small has looked like for me.
• 5 key factors that helped me along my podcasting evolution.
• What else I’m celebrating during the month of August!

 Enjoy!

Share your feedback with me by clicking here and leaving a short voice message!

My go-to resource for all things digital including website design, copywriting and marketing strategy is my special guest – Geneviève Rochon.

Often what I see is that as a business grows, business owners haphazardly continue to add to their digital footprint – maybe it starts with a website, then they add one social media platform, perhaps another – and before they know it their digital footprint – their brand – is a hodgepodge.

Geneviève & I talk about:

• What is a digital footprint?
• The importance of consistency with your brand.
• The difference between a brand and a logo.
• 3 ways to know if it’s the right time to hire a brand strategist.
• 3 ways to tell if your website is working for you.
• Why your email list is still your best ROI.
• Mixing personal & business on your social media.   

Geneviève and I also talked about lead magnets/freebies and she mentioned her blog (here)

Geneviève also offered a gift to listeners: www.genevieverochon.com/free-audit -- a free 15 min website audit!


ABOUT GENEVIÈVE ROCHON, CEO and Creative Director

In a world where copywriting, website design, and marketing strategy often happen in their own separate silos, Geneviève Rochon is that rare unicorn who combines all 3 in her work to create websites for coaches and speakers that not only look beautiful but actually make sales.

A marketing nerd at heart, she uses data-driven strategies to enable the change-makers of the world to reach more people with their message. Her clients have seen their revenues double after working with her, and she’s helped start-ups go from $0 to $150K in under 18 months.

As the Founder of the boutique marketing agency Geneviève Rochon Strategy, Content & Design, she leads a small global team of experts who focus on working with high-performance Coaches and Speakers ready to uplevel their brand and their influence. Geneviève comes from a business background where she led teams of 60+ people and worked with clients like Warner Music and the PMO (Prime Minister’s Office of Canada).

She is a recipient of the Ottawa Business Journal’s Top 40 Under 40, and has sat on the Board of Directors of Ottawa Tourism, Meeting Professionals International (MPI) and several charities.

A self-described “extroverted introvert”, when not reading (anything! everything!) Geneviève can be found running after her 13 year old twins, and eating chocolate, often at the same time.

CONNECT WITH GENEVIÈVE:

• www.GenevieveRochon.com
• https://www.facebook.com/genevieverochondesign
• https://www.instagram.com/hello_genevieve/
• https://www.linkedin.com/in/genevieverochon/

ACTION PLAN:

1. Do you have brand consistency across your website, social media, & email?
2. Does your ‘brand’ have its own ‘voice’?
3. Do you have a lead magnet that helps you grow your email list?
4. Is your website working for you?
5. Are you combining personal & business on your social media platforms?

 Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

Although raised in poverty by a single mother, Alfonso Cuadra is now on a mission to help individuals create freedom through real estate investing! He strongly believes that nothing happens until you expand your mindset.

Alfonso and Diana discuss:

• The difference between the consumer mindset and an investor mindset.
• How you become the average of the 5 people you surround yourself with.
• Why so many individuals are a slave to monthly payments and instant gratification.
• How a home can be both an investment and a liability.
• Mindset is how individuals including business owners grow.
• One of Diana’s favourite sayings – new level, new devil.

ABOUT ALFONSO

From living on the streets to a now successful entrepreneur, Alfonso Cuadra spends his time sharing his passion for real estate investing.  He is a best-selling author, a podcast host, as well as renowned trainer and speaker.  He is the founder of Wealth Genius, North America's top real estate platform, helping people achieve financial freedom and build wealth through real estate!

Alfonso is president and founder of Cuadra Group of Companies which includes the well-known North American real estate education company – Wealth Genius.

Alfonso inspires others to create the life they want and to never give up on their dreams.

He is also fondly known as The Godfather of Real Estate.

Connect with Alfonso: 

• Wealthgenius.ai
• LinkedIn – Alfonso Cuadra
• LinkedIn – Wealth Genius
• Facebook – Personal
• Facebook - Group

Share your feedback with me by clicking here and leaving a short voice message!

Have you ever wondered what the next best step might be for you and your business?

Have you ever made a decision and then self-doubt creep in and stop you?

Wish you could get someone else’s eyeballs on your business for about 15 minutes?

Well friends that’s exactly what a Profit Potential Audit interview is!!! And in this episode, I outline:

• 3 reasons why you should apply to be on the show
• The exact process for applying
• Exactly who would be a great fit for these interviews

If you haven’t listened to Episode 75 where I introduce the Profit Potential Journey, I suggest that you do as it gives you the methodology behind these interviews and I outline the 4 stages of business growth!

Here’s the link to Ep. 75 - https://dianalidstone.com/blog/podcast/ep-75-introducing-the-profit-potential-journey/

You could be on my podcast!

https://dianalidstone.com/audit/

CONNECT WITH ME HERE:

• Leave me a voice message here
• Book a Growth Strategy Session here
• Be a guest on my show Profit Potential Audit here

P.S.  Feel like you’re Chief Everything Officer in your business?

Sick and tired of constantly putting out fires?

Are you finally ready to earn explosive profits and take multiple guilt-free vacations?

If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for my Profit Potential Audit interview on my podcast.  Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.

APPLY here:  Profit Potential Audit Interview

Share your feedback with me by clicking here and leaving a short voice message!

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series here.  PLUS! You get to spread the word about your business!!

Mark explains that he has two goals:

• Increase profits
• Improve employee productivity & efficiency

The suggested action plan for Mark will accomplish both of these goals. Specializing will increase profits and efficiencies while a new shared vision will increase employee buy in and thus productivity.

Diana and Mark discuss the 20/80 rule and Mark reveals that he already has a client ranking system – Congratulations!

ACTION STEPS FOR MARK:

1. Specialize/niche down based on your joy and your client rankings.
2. Craft your detailed vision with this new specialization.
3. Build out your thought leadership (flagship framework).
4. Design a  written, simple marketing plan.
5. Construct simple, repeatable offers.

ABOUT MARK:
Mark Chyz, is the President and Digital Marketing Consultant, CM2 Media Inc and a seasoned, multi-disciplined marketer that specializes in digital strategy and brand marketing, with over 20 years in the business. 

As President of CM2 Media, a Burlington based digital marketing agency, he leads a client roster of national and regional brands in a variety of industries.

As founder, Mark has built this business through solid client relationships and a passion for digital design, social media, and exceptional brand experiences. His keys to success include a clear understanding of marketplace trends paired with an experienced team ready to take businesses to the next level.

CONNECT WITH MARK:

• Website (here)
• LinkedIn (here)

OTHER EPISODES:

• Ep. 75 – Introducing the Profit Potential Journey (here)
• Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (here)
• Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (here)
•  Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (here)

Share your feedback with me by clicking here and leaving a short voice message!