Work Less PROFIT More Business Podcast

In episode 24 of the Work Less Profit More business podcast (here), I talked about 5 different types of communication styles – live, video, written, graphic and audio – and how each of us has one BEST way of communicating with our audience. 

Well, for you live or video communicators, if you’ve ever wondered whether you should be doing public speaking as part of your marketing so you can be seen as a leader in your industry or if you ever wondered how to monetize your speaking – you’ll want to grab pen and paper and listen and re-listen to this episode! My special guest is a Master Trainer for High Impact Speakers and trained more than 500,000 speakers globally.

Steve and I talk about:

• Public speaking fear and the ‘commitment & consistency’ principle
  • Michael Bay walking off the stage (view video here)
  • New to speaking – start with Toastmasters
• Speaking as a marketing strategy
  • Speaking to drive clients
  • The biggest misconception speakers often have
  • The ultimate outcome you want as a speaker
• Monetizing speaking with your $100K Signature Talk
  • 3 outcomes you want as a speaker; most speakers only get 1 of those
  • What it means to have a ‘signature’ talk

Steve’s last words… ‘pursue speaking as a marketing tool rather than speaking as a business’!

This is a podcast episode full of true nuggets!

ABOUT STEVE:

Steve Lowell, Certified Speaking Professional (CSP) is known as a master trainer to High Impact Speakers,  a multi-award winning speaker, and 3 x #1 best-selling author.  He is also the past president of the Global speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS).

CONNECT WITH STEVE HERE:

• Website: https://stevelowell.com/
• LinkedIn: https://www.linkedin.com/in/stevelowell/

ACTION PLAN:

If you decide to use speaking as a marketing tool, craft a signature talk that demonstrates that you understand your audience’s problem deeply.  It’s not about you, your program or your offering but about giving them clarity around their problem – that’s the value!

Here’s the graphic of my GROW Equation.

Share your feedback with me by clicking here and leaving a short voice message!

My guest, Joe Matz, has discovered that being a podcast guest is one of the best, and simplest ways to get your message out into the world because you’re using other people’s audience!

In his work with other service-based entrepreneurs, he found that many of them were happy to learn a system/process for getting on more podcasts so he created an easy-to-follow checklist that you can download here.

During this podcast episode, Joe & I walk through his simple to follow process including:

• Researching podcasts in your niche including keywords
• Prepare to leave the audience with a gift
• Prepare for the interview like a speech
• Build a relationship with the host
• Follow–up!

ACTION PLAN:

1. Download Joe’s Checklist here
2. Prepare
   • Listen to podcasts in your niche
   • Research podcasts in your niche including ones your competition has been on
3. Build your pitch – be sure it’s a win-win
4. Prepare for your interview
   • Have a simple CTA
   • It’s like a speech – Media One Sheet
5. Build relationships by saying thank you and follow up

OTHER RESOURCES MENTIONED:

• Carl Richards – Podcasting Myths (here)

ABOUT JOE:

Over the last 35 years, Joe has lived on three continents and developed over 10 businesses in diverse industries, cultures, and languages. Today Joe works with knowledge-based solopreneurs, small businesses, and executives who want to reach their business summit. He helps them close their knowledge gaps so they can build a profitable signature program and monetizing roadmap that is aligned with their dreams and revenue goals. Joe is also a course creator and podcast host of Entrepreneur Journeys.

CONNECT WITH JOE:

• Free Guide: Grow Your Business with Podcast Guesting (here)
• Podcast Guesting Success Course (here)
• Link to all contact info, free gifts, and events (here)

Share your feedback with me by clicking here and leaving a short voice message!

How many of you have had the idea that you might like to write a book someday but then you think, "OMG, I’m way too busy to take time out to write a book" or you might ask yourself, "who’s going to read it?".  Our guest, Melody Awnn Owen, will answer all these questions and help you understand that the writing and publishing process isn’t quite as difficult as you think!

Melody & I discuss:

• The big reason why most people who want to write a book, never publish that book. 
• Why it might be important for lawyers, accountants, financial advisors & other professional experts to become an author.
• It seems everyone is writing a book. Is that true?
• Why do so many people want to write a book, but never publish?
• What we should all do before we start writing a book.
• What a creative practice is.
• How to develop a creative practice.
• With so many books on the market, how do we set ourselves apart? 

ABOUT MELODY ANN OWEN
Melody Ann helps leaders, speakers, and entrepreneurs get unstuck while writing their book and get answers to all their publishing questions without spending hours on Google so they can quickly write a successful book that their ideal clients will want to read, review, and recommend. She is passionate about allowing people to publish a high-quality, valuable book without reinventing the publishing process. Melody Ann is the Founder of Author Nation.

Connect with Melody:

• Website (here)
• LinkedIn (here)
• Free resources (here)

CONNECT WITH ME HERE:

• Leave me a voice message here
• Book a Growth Strategy Session here
• Be a guest on my show Profit Potential Audit here

P.S. Feel like you’re Chief Everything Officer in your business?

Sick and tired of constantly putting out fires?

Are you finally ready to earn explosive profits and take multiple guilt-free vacations?

If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for my Profit Potential Audit interview on my podcast.  Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.

APPLY here:  Book a Profit Potential Audit Interview here

Share your feedback with me by clicking here and leaving a short voice message!

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at www.dianalidstone.com/audit, PLUS you get to spread the word about your business!!

Sonya Boersma, a lactation consultant with over 30 years experience as a nurse and 20+ years as a lactation consultant, and I discuss: 

• Her current stage of profit potential
• The one thing she would like to change in her business
• Although I teach clients  7 ways to differentiate their business, Sonya and I point out something she could be sharing more that is a true differentiator and no other lactation consultant has
• And Sonya leaves us with some thoughts as to how everyone can support breastfeeding

ABOUT SONYA
Sonya delivers a calm and confidence-inducing consult to a great diversity of clients and situations. For her it’s an honour to work with new, new-again, or soon-to-be parents, tailoring baby feeding care to each. 

For over 25 years Sonya has supported best practice, working with mothers and babies, as well as professionals. As a Lactation Consultant (IBCLC) and a Registered Nurse (RN)  in various roles such as public health, nursing in Canada’s far north (Yukon), as a birth doula, and as an independent IBCLC, she has the fortunate background of having worked with parents in the whole childbirth continuum from pregnancy, labour and delivery, to postpartum. 

Her heart’s desire is for mothers to receive compassionate and evidence-based care so they can achieve their baby feeding goals.

Connect with Sonya:

• Website https://www.lactationcare.ca/ to book a consultation
• Prenatal Breastfeeding Course - Breastfeeding With Confidence; Getting Ready Prenatally https://courses.lactationcare.ca/course/prenatal-breastfeeding
• Instagram https://www.instagram.com/lactationcare.ca/
• Facebook https://www.facebook.com/lactationcare.ca
• Linked In https://www.linkedin.com/in/sonya-boersma-lactation-care/

OTHER EPISODES:

• Ep. 75 – Introducing the Profit Potential Journey (Listen here)
• Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (Listen here)

We’ve got something new coming up for you so be sure to subscribe on your favorite listening platform so you won’t miss any juicy stuff!

Share your feedback with me by clicking here and leaving a short voice message!

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at www.dianalidstone.com/audit, PLUS you get to spread the word about your business!!

For almost 25 years, Alice La Flèche has been a language coach teaching new immigrants in Quebec how to increase their chances of becoming a landed immigrant by learning French.

After Alice & I completed her GROW Success Calculator she told me how she feels like the best-kept secret in her industry.  

The GROW Success Calculator revealed that Alice was customizing her 1-1 work with clients, something I see frequently.  I also noted that by looking at her website, I was confused by her offerings...

A CONFUSED MIND NEVER BUYS.

Since Alice would like to scale her business, it would be natural to shift from 1-1 coaching to group sessions; however, I felt that she needed to:

• Fill her calendar to bursting with 1-1 work
• Simplify her offer – make it super clear what she is selling (results rather than hours)
• Create ONE core offer that she would build her reputation around
• Then create an upsell and a downsell

Alice agreed that she would focus on simplifying her CORE OFFER before thinking of offering group programs.

CONNECT WITH ALICE:

• Website
• LinkedIn

OTHER EPISODES:

• Ep. 75 – Introducing the Profit Potential Journey (listen here)
• Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (listen here) 
• Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (listen here)
•  Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (listen here)

We’ve got something new coming up for you so be sure to subscribe on your favourite listening platform so you won’t miss any juicy stuff!

Share your feedback with me by clicking here and leaving a short voice message!

 Thank you for listening & leaving A REVIEW (here)

Don’t forget to grab your workbook here: www.dianalidstone.com/takenotes so you outline how you’ll implement these strategies.

One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over the place.

Share your feedback with me by clicking here and leaving a short voice message!

If you missed the earlier part of this workshop series, you can find them here:

• Ep. 85 – 7 Reasons you’re dramatically overworked (here)
• Ep. 86 – Get Focused: Build your business with purpose (here)
• Ep. 87 – Determine your most impactful tasks (here)
• Ep. 88 – Free up time: Systems BEFORE team (here)
• Ep. 89 – 5 Productivity Strategies (here)

 RESOURCES MENTIONED:

• The Cost of Content Chaos – read here
• 8 Tips for Developing Standard Operating Procedures (That Get Used) – read here
• Ep. 64 – Want to Make More Money: Niche Down (listen here)
• Ep. 65 – Debunk 5 Niching Myths If You Want To Scale Your Small Business (listen here)
• Ep. 24 – Fall In LOVE With Marketing: Use your Content Personality™ to attract your dream clients with Guest Amy Hager (listen here)
• Ep. 56 – Client Attraction Without Social Media: Is It Possible? (listen here)
• Ep. 85 – 7 Reasons You’re Dramatically Overworked (listen here)

Share your feedback with me by clicking here and leaving a short voice message!

Research shows that of the time given to a workday, 80% is spent doing tasks with little to no value and only 20% is spent doing something important. That’s a BIG scary stat!

And yet when Google sends me my website report, one of the MOST looked at pages – is a blog I wrote in 2018 – how to increase your odds of success by 95% …it seems people WANT to be more productive.

So today – Day 4 of my free workshop week, Focus & Freedom Masterclass, I’ve cobbled together not just 5 productivity tips to save you time and your sanity but more like 5 concepts to apply in your business that will make you more productive.

Don’t forget to grab your workbook here: www.dianalidstone.com/takenotes so you can create how you’ll best apply these concepts.  One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over the place.

Share your feedback with me by clicking here and leaving a short voice message! 

If you missed the earlier part of this workshop series, you can find them here:

• Ep. 85 – 7 Reasons you’re dramatically overworked (here)
• Ep. 86 – Get Focused: Build your business with purpose (here)
• Ep. 87 – Determine your most impactful tasks (here)
• Ep. 88 – Free up time: Systems BEFORE team (here)

 
RESOURCES MENTIONED:

• CEO WEEKLY Checklist: 5 tips to make your week more productive – download here
• Time Management Statistics and Facts That Will Surprise You – read here
• 5 Easy Ways to Increase Your Productivity – read here
• 9 Productivity Tips to Work Smarter, not harder! – read here
• Full Focus Planner (learn about it here)
• Shonda Rhimes – Year of Yes (book)
• My typical Model Agenda (view here)

Share your feedback with me by clicking here and leaving a short voice message!

If you’re anything like a lot of my clients, you heard this before…. Systems will set you free!  Sound familiar?  But what I do hear back from my clients is that they don’t know where to start to create systems and they are often confused about what it truly means to create systems.

It’s Day 3 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass and if you’re just joining me – be sure to head back to episode 86 – to start from the beginning. 

Although today is all about SYSTEMS – instead of giving you a specific exercise, like I did in previous episodes, I thought I would change it up and tell a story instead! 

You’re going to hear about Cynthia, a lawyer, and her journey through growth, the growth trap, and finally creating systems to help her scale and ultimately have more joy, profit and freedom in her business.

Share your feedback with me by clicking here and leaving a short voice message!

Click here to see the GROW Equation.

If you missed the earlier part of this workshop series, you can find them here:

• Ep. 85 – 7 Reasons you’re dramatically overworked (here)
• Ep. 86 – Get Focused: Build your business with purpose (here)
• Ep. 87 – Determine your most impactful tasks (here)

Share your feedback with me by clicking here and leaving a short voice message!

As a business owner, if you ever struggle with deciding what to tackle first on your to-do list or if you ever wonder how to pinpoint the tasks that will have the biggest impact on your business growth – have no fear, you aren’t alone.

This episode will help you solve that challenge with a couple of simple, step-by-step exercises so you focus your time and energy on what matters most to your business growth.

It’s Day 2 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass and if you’re just joining me – be sure to head back to episode 86 – to start from the beginning.  You can grab your workbook here – www.dianalidstone.com/takenotes so you can easily follow along.

Today is all about you choosing the right activities for you to work on, for your business, for RIGHT now.  Once you see the simplicity of what I’m going to share, you’ll always know exactly where to focus your time.

We are going to apply the Pareto principle to your activities so you can choose the top 20% of your activities that produce 80% of the results AND I’ll also share what to do with the other 80% of your tasks – all this to free up more of your week.

Let’s get going….

And just so you can have access to ask me questions, I’ve set up 2 LinkedIn events where you can ask me questions:

• Tuesday, June 20th, 2023 at 12 PM ET here
• Thursday, June 22nd, 2023 at 12 PM ET here

Share your feedback with me by clicking here and leaving a short voice message!


OTHER RESOURCES MENTIONED:

• Think Like a CEO, free book chapter (read here)
• Fall in Love with your marketing: Use your content personality (listen here)

Share your feedback with me by clicking here and leaving a short voice message!

Toss the confetti – it’s Day 1 of my 5 day podcast series The Ultimate Focus & Freedom Masterclass!!

I’m super excited to be offering this free training – it’s something I’ve never done before and I’m pretty sure, it’s not common in the podcasting space!

So what am I going to cover…well it’s all about helping you reduce your workload and free up 10+ hours/week without hiring a new employee

(Grab your workbook here: www.dianalidstone.com/takenotes)
Ep. 86 – Get Focused: Build Your Business With Purpose
Ep. 87 – Determine Your Most Impactful Tasks
Ep. 88 – Free Up Time: Systems BEFORE Team
Ep. 89 – Simple Strategies to Skyrocket Your Productivity
Ep. 90 – 7 Step Roadmap to Dramatically Reducing Your Workload 

And just so you can have access to ask me questions, I’ve set up two LinkedIn events where you can do that:

• Tuesday, June 20th, 2023 at 12 PM ET here 
• Thursday, June 22nd, 2023 at 12 PM ET here

My the end of the week, you’ll know exactly how to reduce your workload, prioritize your most important tasks AND have a roadmap for your journey forward.

Today’s episode I share a Mad Libs formula i.e. fill in the blank template that will allow you to create more focus in your business – it actually acts as a GPS for you and for your team!

Be sure to have your workbook (here) and a pen so you can jot down notes and build your own Vision Statement!

I also give you 2 tips on how to use this statement to increase your focus.

Grab your workbook here  www.dianalidstone.com/takenotes

RESOURCES MENTIONED:

• Vivid Vision by Cameron Herold (book)
• LinkedIn Events:
  • Tuesday, June 20th, 2023 at 12 PM ET here 
  • Thursday, June 22nd, 2023 at 12 PM ET here
• Ep. 85 – 7 Reasons You’re Dramatically Overworked (listen here)
• Ep. 71 – 99% Of Small Firms Don’t Do This? (listen here)

Share your feedback with me by clicking here and leaving a short voice message!