You don't need to be...como se' lllama en engles...rude to be a good negotiator. But ome core element is to come from a position of strength, regardless of the outcome. Here, Tom tells us a story of how he got there for his brainchild (one of several), the Stony Music Fest, June 25th @ Riverfront Park.

In these challenging times, where prices increase, advertising gets more expensive, and services become standardized, you need to find ways to always be different from your competition.

When you are being taught something, don't just write about it in your notebook or tablet. Use a few of your senses to immerse yourself in the lesson.

"Oh yeah...what differentiates our company is its 'customer service.' Have you ever heard that line from a business? Does it work? Probably not. Tune in today to learn how your message can stand out better.

Time shifting. Quality tech tools. An eye for the future. All in this five minute episode of Work Smarter, Not Harder.

Part I of II about having a cohesive marketing calendar.

In this episode, Tom and Irene discuss ways you can transform various parts of your business or organization with the right system, and help you to scale or expand your operations as a result.

In this episode, Irene explains why she loves working with entrepreneurs who are purpose-driven. Tom adds on the importance of knowing numbers within the purpose. Also there's a short segment where Tom reviews Super-Pumped: The Battle for Uber.

You don't always have to know the answers. In fact, your team can accomplish much more if you selectively let them know that you don't know the answers to specific problems that they present to you. One of my favorite episodes, in which I detail how this can work for you.

In this episode, Irene talks about how you can update your marketing messages to make it feel right for the target audience, the consumer who will be buying it.