In the past few episodes, we covered the various steps to cutting through the marketing noise. In this final segment, we'll discuss creating an irresistible offer.

As a recap, step one is the interrupting statement, the second is the differentiating statement, and now we are on to the educational statement - explain how you actually provide the service.

Yup. Marketing. We all do it, and most of us suck at it. Most. But learn the three part formula...right here, right now, that is not only time-honored, it is effective.

You don't have to make your marketing and advertising sound unappealing. It can be very natural! In this episode, Irene talks with Tom about methods that allow you to naturally upset your products and services to your target audience. Authentic!

Honestly, the first half of this podcast is just me rambling. But consider it like small talk, where I fet warmed up for the main act. And today's main act is for you to decide on a 5 year visionary goal for yourself. Yup. Powerful stuff. Also a little bit of background on the benefit of reducing overhead by working remotely in this new economy. Tune in for 10 min. Then [GO].

Join us for the return of Irene Gutmann, Business Advisor for many Rockland-based, for-profit organizations! We discuss her Profit Acceleration Session, and how it works.

This is our first 10 minute episode. I hope you enjoy and benefit from it. This episode is a conclusion of the time shifting discussion, showing you how to use techie tools to get your communications out there on the Interwebs in a way that will get the best return for your efforts!

Techie tools like Google Workspaces's schedule email, Samsung's schedule text, and snooze inbox are game changers for you. Here's why it's so important. Your timeline is not everyone else's timeline.

Scheduling emails is one secret weapon you can definitely start using today. You can plan communications to key people to go out a year in advance. Use with a bit of caution, of course!