Work Smarter, Not Harder!

This season is dedicated to Mike Dougherty, who passed away on Dec 25th, 2021. Love ya, bro. See you on the other side. You take lead vocals, I'll do the drums. Thanks for tuning in, this season will be about *effectiveness* in your personal and professional life. Subscribe to get more good advice, in a concise 5-10 episode each day.

It's really important to control your profit margins, and even more important in the world of retail. Here is a quick overview of typical profit margins that are successful, as as explained by Starbucks CEO Howard Schultz.

Everywhere you look, you see video being used on Social Media to increase business. Today, I lay the foundation for why video has become so perpetuating amongst businesses, especially media outlets. More on this tomorrow

I'm going to admit, this parricular podcast was not pre-planned. It is my first since returning from a wonderful getaway, and instead of speaking from just the mind today, I will speak with my heart. Also, I offer a special incentive deal for a limited time at the end of this podcast - a video commercial produced for your business, for just $199. I will donate 40% of the proceeds to charity. We'll keep it going until Labor Day. Thanks for subscribing!

It's more than just the customers benefitting from knowing the name. It's also your workers, who should be dedicated to your brand. They have to understand what you sell. Do they?

Don't make your business name too complicated. Make it something to which your target market can relate.

In this episode I conclude my soul search, and refrain from doing something that would have been nefarious toward a competitor. Win with honor.

Yup.

In this again 5 minute episode, I conclude the series on is series on Bill Gates versus Steve Jobs's marketing style, and how it is important for you to choose the right mix of horizontal or vertical marketing and business integration for your company.

Yesterday we talked about the differences between Bill Gates and Steve Jobs business model styles. Today we tie it up, and ask you to consider what your own particular business style is. When you know it, you can develop it out in a more meaningful way for your end user customers.