Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script.

In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really.

She wasn’t thinking like HR. She was thinking like a content creator.

We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t.

What You’ll Learn

Why traditional internal comms fail

How memes drive real behavior change at work

The cadence Lia used to sustain attention

How to explain complex benefits simply

When not to use humor or memes

How vulnerability builds trust internally

Accessibility tips for creative comms

Tools Lia actually uses to make memes

CONNECT WITH US

Want to turn your team into creators?

Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent.

internal comms, internal communications, employee communication, workplace communication, HR communications, people ops, HR leadership, employee engagement, content strategy, creator mindset, content creators at work, corporate communication, internal messaging, change management, employee experience, modern HR, workplace culture, internal content strategy, communication at work, HR best practices, workfluencer

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Is CEO content building trust, or just embarrassing the brand?

CEOs are posting more than ever. But not all visibility builds trust.

In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe.

Using real examples of executive backlash, this episode explores why some CEO content backfires, why others work, and how trust has become the most important currency in the AI era.

This isn’t about telling leaders to stop posting. It’s about understanding what audiences will not tolerate anymore.

What You’ll Learn

Why CEO personal branding is accelerating, not slowing down

The common mistake behind “cringe” executive content

The difference between authentic vs unfiltered posting

Why trust signals matter more as AI-generated content explodes

How companies are operationalizing executive content the right way

Connect with Rhona

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If you’re a Founder or Executive figuring out this whole Founder-Led Marketing thing, I’ve got an invite-only newsletter where I go deeper on this stuff. Want in? Email me at [email protected] and I’ll add you to the list.

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CEO content, CEO personal branding, executive content strategy, founder led marketing, leadership personal brand, CEO LinkedIn strategy, executive storytelling, CEO influencers, leadership trust, executive visibility, founder branding, thought leadership for CEOs, leadership communication, personal branding at work, Workfluencer

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Candidates don’t decide to trust your company when they read a job post. They decide long before that.

In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring.

We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness.

If your job posts sound good but your pipeline says otherwise, this conversation explains exactly why.

What You’ll Learn

Why job posts no longer drive candidate trust

How employer content shapes decisions before someone applies

What candidates actually research first

Why content voids get filled with complaints

How AI search changes employer brand risk

Where TA and employer brand teams should start fixing trust

RESOURCES MENTIONED:

CONNECT WITH US:

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

workfluencer, employer content, employer branding, recruitment marketing, candidate trust, talent acquisition, hiring strategy, employee generated content, recruiting content, recruitment advertising, EVP, employer reputation, hiring in 2026, content strategy for recruiting, employer brand trust, recruitment trends, talent marketing, employer brand content, candidate experience, hiring content strategy

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Most people go quiet during a career transition. Laci McKinney did the opposite.

In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years.

We talk about documenting your learning in public, building a dual personal + professional brand, navigating imposter syndrome, and why content isn’t self-promotion. It’s career leverage.

If you’re considering a pivot, growing influence while employed, or trying to connect content to real career outcomes, this episode is for you.

What You’ll Learn

Why waiting to be “picked” is the fastest way to stall your career

How documenting your learning builds credibility before you feel “ready”

The dual-brand strategy that makes career pivots feel natural

How to choose content topics you actually have permission to speak on

A simple way to show your day-to-day work without oversharing

How content translated into promotions, consulting, and podcast invites

Why imposter syndrome never goes away. And why that’s normal

What leaders get wrong about internal mobility and career development

How organizations benefit when content is treated as development, not ego

RESOURCES MENTIONED

CONNECT WITH US

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

workfluencer, career transition, career change, content creation, personal branding, career development, professional content creation, building a personal brand, career growth, thought leadership, career advancement, content strategy, career visibility, career reinvention, career storytelling, employee content creation, corporate content creator, career pivots, professional branding, workplace influence, creator economy at work

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Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function.

In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth.

From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it.

If you work in employer branding, HR, internal comms, content, or you’ve been building an audience quietly on the side, this trend matters more than you think.

What You’ll Learn

Why “storyteller” job titles are exploding across tech and HR

How shrinking media and AI content overload changed the rules

What Notion’s storytelling team signals about the future of brand orgs

Why trust is now the most valuable brand asset

How employee-generated content connects employer and consumer branding

Why storytelling roles aren’t limited to journalists

How creators and HR professionals already have these skills

What separates signal from noise in a content-saturated world

Mentioned In This Episode

Wall Street Journal article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e

Want to turn your team into storytellers?

Visit workfluencermedia.com to learn how we help

storytelling jobs, corporate storytelling, employer branding, HR content, employee generated content, creator economy at work, brand trust, AI content, internal communications, Workfluencer podcast

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Writing a book isn’t just a creative goal. It’s a credibility move.

In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority.

We go behind the scenes of writing Calladita No More. What stories made it in. What she intentionally left out. And how the act of writing forced clarity around voice, boundaries, and visibility at work.

This conversation is for professionals who want to write a book without turning it into a personal overshare. And who want their ideas to translate into influence, not just attention.

If you’re thinking about writing a book, this episode is for you.

What You’ll Learn in This Episode

The behind-the-scenes process of shaping raw stories into a clear message

What she chose to leave out — and why restraint matters in personal storytelling

How writing the book forced her to confront her own visibility gaps

The role confidence and boundaries played during the writing process

How content, authorship, and voice reinforce professional authority

Why not every story belongs online, even when it’s true

How creators can use long-form work to build credibility without oversharing

RESOURCES MENTIONED:

CONNECT WITH US:

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

how to write a book, writing a book, book writing process, becoming an author, professional authority, thought leadership, personal branding, content creation, career growth, speaking up at work, leadership development, women in leadership, creators at work, building credibility, writing nonfiction, storytelling for professionals, content strategy, career visibility, author journey, workfluencer

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Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals.

In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back.

We also get into the personal side — including how he navigated cancer while running a dual-revenue business and why controlling your narrative matters more than ever.

What You’ll Learn

How a podcast can quietly drive 60–70% of your business

The difference between “content for fun” and a content business

Why early barters beat chasing big sponsorships too early

How to pitch brands without selling out your integrity

The production systems that keep Adam 7–10 weeks ahead

What sponsors actually want from creators

How he kept his business growing during cancer treatment

Listen If You’re Curious About

Monetizing a podcast

Landing brand deals

Building authority through content

Content systems + production workflows

Balancing real life with a content-driven business

RESOURCES MENTIONED

CONNECT WITH US

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

Adam Posner, podcast monetization, podcast growth, brand partnerships, creator business, content strategy, recruiting industry, business development, content systems, podcast sponsorships, creator economy, Workfluencer Podcast, revenue-driving podcast, personal brand growth, content workflows, event content, talent acquisition, HR tech creators

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Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker.

This conversation goes deep into trust, culture, storytelling, and what it really takes to challenge norms without burning bridges.

If you’re a creator, a leader, or someone trying to rebuild trust at work, this conversation will hit.

RESOURCES MENTIONED:

CONNECT WITH US:

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video first content systems that attract, engage, and retain talent.

Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️

💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠

Minda Harts, workplace trust, Talk to Me Nice, trust languages, workfluencer, Workfluencer podcast, workplace culture, creator storytelling, writing books, creative process, burnout prevention, workplace equity, corporate trust, content creator journey, filmmaking, workplace communication, leadership trust

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Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale.

In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand, and how she measures success in a role that’s still new for most companies.

We dig into:

How she transitioned into a company-backed creator role

What she thinks actually matters in podcast metrics

How to stay authentic when your content reflects your employer

Why companies are hiring creators internally

What alignment between creator + company really takes

RESOURCES MENTIONED

CONNECT WITH US:

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️

💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠

🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠

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Maureen Wiley-Clough didn’t set out to become a creator. She simply got tired of being called “a dino” in tech — and decided the silence around ageism needed to end. What started as a vulnerable side project became a top-2% podcast, a thriving community, and a message that resonates with anyone who’s felt “too old” to start something new.

In this episode, we get into how Maureen built confidence, hit publish while working in a youth-obsessed industry, and kept going even when no one was watching. We talk about comparison traps, owning your voice, booking big guests before you feel ready, and why your best content usually comes after you stop caring what other people think.

Whether you’re starting a podcast, building a creator presence, or trying to find the courage to show up online, this one hits home.

We cover:

How ageism shaped her creator journey

Starting a podcast while working in tech

Publishing content when you’re scared or unsure

Breaking the comparison loop in the creator economy

Broadening your niche without losing your message

Booking big-name guests early

Turning a podcast into a real business

Why it’s never too late to build influence

If you’re building confidence, building a brand, or building a new chapter — this episode is your sign to begin.

CONNECT WITH US:

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help

Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️

💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠

🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices