. In this episode, we break down how to: 

- Choose a niche without overcomplicating the process

- Identify your ideal demographic using real customer data 

- Focus on what you’re actually good at (not what’s trending) 

- Let your current audience guide your future growth 

Whether you’re just starting out or refining your business model, this episode will help you cut through the noise and make smart, grounded decisions. Your niche doesn’t need to be perfect. It just needs to be yours.

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

In this episode of Free Ideas, we break down everything you need to know to build a successful agency from the ground up.

- Understand your service—know what you’re truly good at.

- Define your offerings—don’t try to do everything, specialize.

- Focus on solving problems, not just chasing money.

The key to long-term success? Deliver real value and scale smart. When it’s time to grow, use Penji for unlimited, high-quality graphic design to streamline your workflow and keep clients happy.

Drop your questions below—what’s your biggest challenge in starting an agency?

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

In this video, I’m pulling back the curtain to show you exactly how projects are posted within Penji and the work that goes into optimizing client websites. This is a raw, behind-the-scenes look at what it takes to build an agency from the ground up. The website? Not perfect. The pricing? Still evolving. The process? Always improving. But waiting for perfection = waiting forever. The real goal is to start getting customers, refine the strategy, and build as we go. Over the next 1-3 months, the website and copy will continue to evolve, but the core mission remains the same: - Help businesses grow through powerful digital marketing strategies. - Leverage Penji’s creative power to deliver high-quality results. - Build an agency that’s transparent, scalable, and adaptable. This is the reality of starting a business in real time—no fluff, no sugarcoating. Watch the process unfold, in real time.

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

 This isn’t just a podcast, a business experiment, or a creative outlet—it’s the beginning of something bigger than just numbers, profits, or views. It’s about exploring ideas without limits, testing what works (and what doesn’t), and sharing the raw, unfiltered process of building something from the ground up.

 In this episode, I dive deeper into: 

- The lessons learned from growing Penji 

- The first steps toward launching new ventures 

- Conversations that challenge the status quo of business and creativity 

- Why sometimes not knowing is the best way to start I don’t have all the answers. 

I don’t even have all the questions yet. But if there’s one thing I’ve learned from this journey, it’s that every great idea starts with action—and this is mine. If you’re here for the real, unpolished truth about entrepreneurship, creativity, and pushing past doubt, hit Subscribe and join me on this unpredictable journey.

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

For the past 15 years, I’ve dedicated myself to making world-class creative services accessible to small businesses, entrepreneurs, and marketing teams. 

Now, on Valentine’s Day, I’m launching my love letter to that very same mission—while also creating a space where I can share my journey, my lessons, and the raw, unfiltered reality of my life. Not just as an entrepreneur, but especially as a new father. 

My Purpose for This Channel is Simple: 

- To show you how to build and scale a business with Penji. 

- To give you real, actionable ideas you can implement immediately. 

- To prove that anyone—starting with $0—can create something remarkable. 

- To prove to myself that the idea I had five years ago was worth it. 

This video should explain more, but if you’ve ever felt stuck, I hope I can provide 10 minutes (or more, depending on how much I rant) of free ideas that help make your world more profitable. Like, subscribe, follow along—or don’t. I don’t care. But my hope is that one day, you will.

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

Dan Martell is an award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. As an informal angel investor, he is active in advising entrepreneurs using lean startup methodology and metrics based marketing to gain market adoption.

Links mentioned in interview:

---------------------------

Website: https://www.danmartell.com
 

Follow Us:

----------

Podcast Website:http://www.tbeshow.com

Instagram: https://www.instagram.com/grzybowskij

YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ

Sponsors:

---------

Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

------------------

Website: https://penji.co

Instagram: https://www.instagram.com/dotpenji

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

Always innovating on his life, Captain Hoff has tried more professions than cats have lives, including serial entrepreneur, venture capitalist, angel investor, studio head, computer engineer, filmmaker, Hollywood TV exec, published author, coder, game designer, manga rewriter, animator and voice actor.

Hoffman was the Founder and Chairman of the Producers Guild Silicon Valley Chapter, Board of Governors of the New Media Council, and founding member of the Academy of Television’s Interactive Media Group.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows (acquired by MGM). He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network and others.

Links mentioned in interview:

---------------------------

Website: https://www.foundersspace.com/captainhoff/

Book: https://www.makeelephantsfly.com
 

Follow Us:

----------

Podcast Website:http://www.tbeshow.com

Instagram: https://www.instagram.com/grzybowskij

YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ

Sponsors:

---------

Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

------------------

Website: https://penji.co

Instagram: https://www.instagram.com/dotpenji

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.

Links mentioned in interview:

---------------------------

Website: https://www.scotthyoung.com/blog/ultralearning/

Book: https://www.amazon.com/dp/006285268X/?tag=n
 

Follow Us:

----------

Podcast Website:http://www.tbeshow.com

Instagram: https://www.instagram.com/grzybowskij

YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ

Sponsors:

---------

Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

------------------

Website: https://penji.co

Instagram: https://www.instagram.com/dotpenji

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

DIY is a fantastic way to grow your business if you are on a budget. If you are on a budget or if you just want to save money, enjoy the episode and take out your note pad, pen, and paper.

Links mentioned in interview:

---------------------------

Website: DIYMarketers.com
 

Follow Us:

----------

Podcast Website:http://www.tbeshow.com

Instagram: https://www.instagram.com/grzybowskij

YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ

Sponsors:

---------

Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

------------------

Website: https://penji.co

Instagram: https://www.instagram.com/dotpenji

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.

This is the most selfish episode I’ve launched to date. Do you know how many times you get to speak with the CEO of a $500 million dollar company? Before this conversation, I probably had about 20 questions written out, we only got to about 7 of them. I wish there was more time!

Some of the things we will go over are:

• Preparing for growth
• Customer on-boarding
• The customer experience
• Mission based companies
• Great customer service
   

Links mentioned in interview:

---------------------------

Website: https://keap.com

Follow Us:

----------

Podcast Website:http://www.tbeshow.com

Instagram: https://www.instagram.com/grzybowskij

YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ

Sponsors:

---------

Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

------------------

Website: https://penji.co

Instagram: https://www.instagram.com/dotpenji

For dads figuring out work, family, and everything in between.

Nobody prepares you for this.

Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything.

I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone.

So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there.

We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff.

And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere.

Come find your people.

Working Dads. For dads figuring out work, family, and everything in between.