In this episode I spoke with author, speaker, founder of the nonprofit Pajama Program, and someone who was featured on Oprah, Genevieve Piturro.  I was so inspired by her book Purpose, Passion, and Pajamas, that I had to have her on the podcast.  We had such an inspiring discussion I'm really excited to share this episode.  Genevieve takes us on a journey from her traditional Italian upbringing to her successful corporate career and ultimately to the moment of realization that led her to create a lasting impact through following her heart and leaving behind a successful career.  We explore the power of following one's passions and uncovering one's purpose, the impact of trusting the process, and the importance of finding support from your people. Listen as Genevieve shares her wisdom and experiences, inviting us to reflect on discovering our own unique purpose and inspiring change, no matter how daunting it may seem.

Genevieve Piturro was born into a loving Italian-American family, where she felt the pressure to uphold traditions. However, she had a different calling in life. After working in a successful corporate career, Genevieve had an encounter with a group of children living in a homeless shelter, which changed the trajectory of her life. She founded the non-profit organization "Pajama Program," which provides new pajamas and books to children in need.  She has since dedicated her life to helping those less fortunate. Genevieve's story is a testament to following one's passion and making a difference in the world.
 
✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 Introduction
00:55 Genevieve’s Early Life and Italian Family Traditions
02:55 Building a Corporate Career and Listening to the Heart’s Voice
04:00 First Experiences with Children in Shelters
05:58 The Birth of Pajama Program
07:05 Heart vs. Head: Making Purpose-Driven Decisions
10:01 Balancing Corporate Life with a Calling
13:03 Finding Support and Facing Skepticism
15:07 The Moment Genevieve Left Corporate for Purpose
18:00 Embracing “Selfishness” for Positive Impact
20:18 Sharing Purpose and Inspiring Others to Change
22:28 Advice for Starting on Your Purpose Path (“Jumper” vs. “Slider”)
25:23 The Power of Human Connection
27:27 Purpose, Legacy, and The Power of One Another
28:42 Trust, Coincidence, and Manifesting Purpose
31:25 Vision Boards, Meditation, and Getting on Oprah
34:17 Key Books and Resources That Influenced Genevieve
37:54 What’s Next: Speaking Engagements & Spreading Inspiration
39:32 What Does Purpose Mean to You?
42:32 Closing Remarks

💡Key Takeaways

In this episode you'll learn:

How to listen to your heart over your head
How to go from a corporate career to starting a nonprofit
How to harness the power of human connection
How to overcome fear and self doubt
How to manifest with a vision board 
How to make a change
How to be honest and self reflect
How to evolve your purpose through curiosity 

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Genevieve:

• Genevieve's Book: Purpose, Passion, and Pajamas
• Pajama Program
• Genevieve's website 
• Follow Genevieve on IG
• Watch Genevieve on Oprah
• Exercise to find your purpose 

In today's episode of Working Towards Our Purpose, I sat down with Alex Angeloff, owner of Remedy Co and The Cultured Cafe. Alex shares his journey from a background in drug dealing and spending time in prison to founding a craft CBD company, and later opening a cafe that specializes in fermented foods.  We talk about personal growth, healthy eating, and the impact of aligning values with actions. Join me for an insightful and inspiring conversation as we delve into Alex's path to purpose-driven entrepreneurship.

Alex Angeloff grew up in Westville in New Haven and comes from a long line of pharmacists. He bounced around from college to college before finally deciding to quit attending and going all in on his CBD business.  He now has multiple employees that help him run his CDB store in Wallingford and his health cafe in New Haven.
 
✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 Introduction 
00:54 Alex’s Upbringing and Early Influences
04:56 School, Creativity, and Skepticism of the Medical System
07:36 Arrest, Incarceration, and Growth Mindset
11:55 Managing Mindset in Adverse Situations
16:41 Aligning Work with Personal Values
18:07 Life After Incarceration & The Road to Entrepreneurship
20:51 Discovering CBD and Starting The Remedy Co.
24:36 Building the Business & Overcoming Hurdles
26:08 Going Full-Time with The Remedy Co
29:12 Opening a Physical Storefront
32:46 Hiring & Transitioning to a Team
32:55 The Idea and Vision Behind The Cultured Cafe
36:44 Food Philosophy & What Makes the Cafe Different
41:02 Sourcing, Nutrition, and Food Transparency
42:17 Authenticity in Business & Social Media Approach
48:02 Where to Find Alex & His Businesses
50:47 Closing Remarks

 💡Key Takeaways

In this episode you'll learn:

How to grow a passion into a business
How to overcome adversity of being incarcerated 
How to build a purpose driven business 
How to have a commitment to authenticity 
How to scale a small business
How to have action over paralysis

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Alex:

• Cultured Cafe
• Follow Alex on IG
• The Remedy Co.
• Cultured monthly membership boxes

In this episode of Working Towards Our Purpose I talk to my friend Chelsea Paquin about journey from finding her footing in various marketing career paths, to navigating the challenges of van life, to embracing her passion for astrology. Chelsea reflects on her transition from traditional employment to freelancing after getting fired from a job.  She also talks about her experiences living in a van with her boyfriend for the past 4 years, and her deepening interest in astrology.  We explore the importance of being open-minded and the impact astrology has had on our personal growth. We discuss Chelsea's podcast "The Moon in Your Mind" and how she is transitioning from doing it with a cohost to going solo.  Chelsea gives various 1:1 astrology readings and has just opened up her very own membership! Links below!
 
✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 Introduction
00:47 Chelsea Paquin
01:59 The Journey Into Van Life
03:36 Transitioning Careers and Freelancing
07:12 Early Career: College and First Marketing Jobs
10:28 Moving for Work and Adjusting to New Places
12:10 Freelancing, Remote Work, and Upwork Experiences
16:16 Working for a Small Remote Company
18:57 Balancing Passion and Day Jobs
21:21 Building and Living in the Van
25:12 Adjusting to Minimalism and Small Space Living
27:58 Van Life Community and Changes Over Time
30:35 Will Van Life Ever End?
34:48 Problem Solving and Life Lessons from Van Living
35:02 Starting With Astrology
37:24 Changing Perspectives on Astrology
41:41 Astrology as Guidance and Personal Growth
43:12 Launching The Moon in Your Mind Podcast
45:32 The Future of the Podcast and Creative Freedom
49:37 Where to Follow Chelsea and Wrap Up

 💡Key Takeaways

In this episode you'll learn:

How to transition to living in a van
How to overcome setbacks to finding your purpose
How to build skills that transfer
How to actually live in a van
How to start a podcast with your friend
How to get into astrology
How to leverage side gigs to pursue multiple passions
How to be achieve personal development with open-mindedness

🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Chelsea:

• Chelsea's website
• Follow Chelsea on IG
• Winter Wellness Membership
• The Moon and your Mind Podcast
• Get an astrology reading by Chelsea

Derek Okley is an educator, business strategist, coach, and author who uses podcasting as a means to empower individuals and showcase the incredible work being done by ordinary people in their communities. He was initially inspired to pursue a career in education after witnessing the positive impact of his mentor in the special education department at a school in Brooklyn. This led him to work in a dropout prevention program where he absorbed valuable lessons and experiences. Seeking new challenges, Derek ventured into applying the knowledge he had acquired and spent several years teaching in East New York, Brooklyn. 

In this episode Derek shares his journey of following intuition, embracing change, and finding success in unexpected places.  Derek let's his curiosity lead him to making connections that lead him to finding her purpose.  He got into podcasting in the early days, and now teaches kids to podcast.  We talk about so many different things in this episode, but most of all I appreciate Derek's energy and motivational way of speaking.  Tune in to hear his whole story and all of the wisdom he shares!
 
✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 – Introduction
00:54 – Background and early career in education
02:07 – Lessons learned and pivotal career moments
06:09 – Childhood interests and creativity through sewing
08:26 – The role of curiosity and following intuition
14:54 – Transitioning from corporate jobs to purposeful work
24:41 – Navigating change and alignment in career choices
28:24 – The importance of community, networking, and authentic connections
37:29 – Launching Behind the Wheel Podcast and embracing new media
41:59 – Coaching, storytelling, and helping others with podcasting
45:11 – Closing thoughts 

💡Key Takeaways

In this episode you'll learn:

How to make a career transition 
How to follow your intuition
How to lead with curiosity
How to have authentic storytelling 
How to use a podcast
How to network with your local community 
How to align values and work
How to have effective communication in business

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Derek:

• Derek's website
• Follow Derek on IG
• Behind the Wheel Podcast
• Download Derek's Book "Mine Ur Own Business"

In today's episode, I had the pleasure of speaking with my friend Raheem Nelson, a talented artist and entrepreneur from New Haven. Raheem takes us through his artistic journey, from his early days as a cartoonist and illustrator all the way to having his art featured in Time Square in NYC. Join us as we explore Raheem's experiences with finding sustainable income as an artist, the power of having a job for financial support, and not being afraid to try new things. Get ready to be inspired as we uncover the secrets of creativity, entrepreneurship, and fulfilling your purpose in life!

Raheem Nelson is a New Haven-born and raised artist who discovered his passion for art at an early age. Growing up with a love for comic books and cartoons, he began creating his own comics during grade school. As he entered high school at Aces ECA on Audubon Street, his artistic abilities started to flourish, especially in the areas of oils and life drawing. This led him to further his education at the School of Visual Arts in New York City, where he focused on cartooning but found that oil painting had the most significant impact on him. During his foundation year at college, he had the opportunity to explore various art forms, just like at ECA, and it was during the oil painting courses that he truly honed his skills and developed a familiarity with working on canvas. Now, Raheem creates his art digitally using his iPad and takes pride in incorporating his New Haven roots into his work, showcasing his unique perspective as an artist.

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 – Meet Raheem Nelson
01:21 – Raheem’s Artistic Journey: From New Haven to NYC
03:43 – Deciding on Art School & Early Influences
05:10 – Returning to New Haven and Building a Career
07:27 – Life After College: Finding Work as an Artist
10:46 – Balancing Day Jobs and Creativity
13:08 – Landing a Purpose-Aligned Job at Milford Arts Council
16:12 – What is Graphic Recording?
18:04 – How Raheem Started with Graphic Recording
21:56 – The Power of Social Listening Murals & Community Engagement
24:27 – Embracing NFTs as an Artist
27:03 – The Story Behind the Solange Painting & NFT NYC
32:59 – The Value of Trying New Things and Entrepreneurial Spirit
39:13 – Transferable Skills and How Comic Books Influence Raheem’s Work
40:08 – Defining Purpose and Aligning Happiness with Work
42:22 – What’s Next for Raheem & How to Support His Work
43:54 – Closing

 💡Key Takeaways

In this episode you'll learn:

How to use your community in your art
How to build an art career 
How to balance creativity with financial stability 
How to cultivate business skills as an artist 
How to get funding through grants
How to find opportunities through community
How to define purpose and alignment  

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Raheem:

• Raheem's website
• Follow Raheem on IG Arts page & Fashion Page
• Follow Milford Arts Council

Today my guest Dave Phelan shares his entrepreneur journey from working in the corporate world, to starting his own startup app, to pivoting to a successful consulting business.  Dave is an entrepreneur who grew up outside Philadelphia and studied business at Susquehanna University. After college, he started working at an engineering firm but always had a desire to start his own business. Together with his college friend Phil, they came up with the idea for an app called Loople. The app aimed to provide users with information about daily specials offered by bars and restaurants. They left their day jobs to focus on building the app, which gained over 50,000 users, but after two years the app didn't achieve their desired monetization goals, so they decided to pivot in a new direction. 

Dave and his partner Phil used what they learned developing their own app to help other small businesses do the same.  Founders Approach combines US-based project managers & talented global developers to bring businesses ideas to life without compromising on quality or value.  Dave also opens up about the difficulties of quitting his job and the extreme highs and lows of entrepreneurship. Join us as we dive deep into Dave's inspiring story and uncover the lessons he learned along the way.   

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 – Introduction 
01:08 – Dave’s background: growing up, college, and first steps in business
03:05 – How Dave got into app building and founding Loople
05:38 – Overcoming challenges without a tech background
07:43 – Transitioning from corporate to startup life: struggles and excitement
11:05 – The importance of having a co-founder and support system
13:01 – Working with friends as business partners: lessons learned
17:10 – The pivot from Loople to Founders Approach
20:07 – Letting go of a failed idea and finding new direction
22:24 – Client acquisition and the power of networking
26:20 – Starting the podcast "Why I Quit": inspiration and impact
31:07 – Defining success as an entrepreneur
34:28 – Current business challenges and the quest for sustainability
36:58 – Excitement for the future and new entrepreneurial ventures
38:30 – Closing thoughts

 💡Key Takeaways

In this episode you'll learn:

How to startup an app
How to build a business with a partner
How to pivot and grow a sustainable business 
How to define your own success as an entrepreneur
How to get word of mouth clients and referrals 
How to connect entrepreneurs 

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with The Dave:

• Founder Approach
• Listen to his podcast Why I Quit (listen to the episode I was on!!)
• Connect with Dave on LinkedIn

Dan Barletta is one of the founders and owners of the mobile cafe, The Jitter Bus.  Serving the New Haven community for almost 8 years now, the blacked out bus with artwork on it is a familiar site to locals.  An idea that came from witnessing a ice cream truck and a love for coffee, The Jitter Bus started out as a simple idea.  Through some hard work, perseverance, and learning some hard lessons, The Jitter Bus has become a staple downtown New Haven. 

In this episode we talk about Dan's struggle with college and how a coffee shop on wheels gave him a purpose.  We discuss what it was like to bring the idea to fruition, how they survived the pandemic, and their future plans of expanding to a brick and mortar coffee shop.  We covered a lot in this episode but what I didn't mention was how good their dirty chai lattes are.  If you've never had coffee from The Jitter Bus, you need to go check them out!    
 

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 Introduction 
00:56 Dan’s Background: Growing Up & College Experience
02:39 Discovering Coffee Shops & Early Work Experiences
05:08 The Birth of the Jitterbus Idea
6:28 Starting the Business & Launching Kickstarter
07:25 Choosing a Bus & The Build-Out Process
08:58 Forming the Partnership & Business Planning
10:29 Navigating City Regulations & Finding a Location
11:29 The First Year in Business: Challenges & Lessons Learned
13:43 Building a Following & Early Marketing Efforts
16:47 Navigating the COVID-19 Pandemic
19:56 Returning to Business: Recovery & Student Impact
21:28 Adapting to Seasonal Shifts & Event Work
22:20 The Farmers Market Opportunity
24:45 Seven Years in Business – Reflections & Growth
25:33 Making the Leap: Going Full-Time with Jitterbus
27:19 Plans for the Future: Brick & Mortar Dreams
28:38 Finding Support & Resources: Small Business Development
32:31 Real Estate in New Haven & Finding the Right Location
33:13 Dan’s Role in Business Finances
34:18 Hiring, Company Culture & Looking Ahead
36:03 Defining Success & Finding Purpose
39:16 Where to Find the Jitterbus & Closing Remarks

 💡Key Takeaways

In this episode you'll learn:

How to start an unconventional business
How to define your own success
How to overcome the challenges of entrepreneurship
How to build a brick and mortar coffee shop
How to run a business with your friends 

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with The Jitter Bus:

• The bus can be found on corner of Hillhouse Ave. and Grove St. in downtown New Haven M-F and the Wooster Sq. farmers markets Sat mornings
• Follow The Jitter Bus on IG
• thejitterbus.com

Karolyn Johnson is a devoted mother and passionate therapist. Despite not having a background in psychology, she made the bold decision to pursue a career in therapy after accepting her people person superpower. I met Karolyn a few years back when she was looking for someone to edit her new podcast and have had the opportunity to work with her ever since.  She believes in staying curious and invested in life, constantly evolving and learning. Alongside her partner Raya, she owns a group practice called Connected, Seen, & Heard which aims to create authentic connections and foster transformative experiences for individuals looking for healing and growth. Through their practice, they offer individual, couples, and family therapy, as well as in-person workshops, trainings, and events to bring people together with genuine connection.

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 Introduction
00:34 Background and Journey Into Therapy
04:00 Transitioning from Sales to Therapy: Taking the Leap
07:36 Facing Fears and Making Career Changes
10:17 Head vs. Heart: Making Authentic Decisions
14:05 Finding Authenticity in Career and Life
18:18 Building a Business With a Partner: Trust & Growth
23:20 The Value of Passion Projects and Working With a Business Coach
28:15 The Power of Connection: Why It Matters
32:02 Vulnerability and Connection: How They Relate
36:18 Creating and Participating in Community
41:01 What’s Next for Karolyn & Connected Seen and Heard
43:19 How to Connect With Karolyn & Closing Remarks

 💡Key Takeaways

In this episode you'll learn:

How to find purpose in career transitions 
How to find authentic connections 
How to overcome fear and pursue passion 
How to be vulnerable 
How to collaborate instead of compete 
How to build a business around human connection
How to engage the community

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Karolyn:
Connected seen and heard website
Connected Seen and Heard IG
Connecting the Collective Podcast

Today I sat down with Vannesa Moreno who was born and raised in Bogota, Colombia, moved to the United States when she was 14, and is now a business owner, a mom, and an active member of the local entrepreneur community of New haven.  She owns Your CBD Store in North Haven, she's a Knownpreneur graduate, an active networker, and last year she was awarded the emerging leader for the Quinnipiac Chamber of Commerce.
 
Vanessa opened her own CBD store in North Haven over three and a half years ago, but before that worked as a sales administrator at a tire recycling company, where she experienced stress, anxiety, and panic attacks. Through the suggestion of a friend she discovered the benefits of CBD products for her own well-being, which led her down the path to an opportunity to open her very own store.  She took the opportunity to open her own franchise when it came and has been growing as an entrepreneur ever since.

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 – Introduction
00:59 – Vanesa's background 
02:45 – Early career ambitions and how plans changed
07:12 – Leaving a full-time job for entrepreneurship
10:40 – The process of opening a CBD franchise and available resources
13:32 – The importance of asking for help as an entrepreneur
14:16 – How networking changed everything
17:49 – Advice for newcomers to networking and stepping out of your comfort zone
21:20 – CBD education: myths, facts, and how it supports mental health
24:05 – The role of therapy and mental health in entrepreneurship
26:46 – Continued learning as a business owner
28:58 – Defining success in life and business
30:55 – How to connect with 
32:26 – Closing thoughts

 💡Key Takeaways

In this episode you'll learn:

How to transition from a corporate job to a business owner
How to break stereotypes as an immigrant 
How to focus on mental health 
How to network as an introvert
How to have a voice as a women in a male dominated space 
How the CBD industry has changed 
How to get support as a business owner

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com

Connect with Vannesa:

• YourCBDstore on Facebook
• Find Vannesa on LinkedIn
• Follow YourCBDstore on IG

Connect with me:

• Subscribe to my Substack
• Follow me on IG
• pleasantpodcasts.com
• If you would like to start your own podcast you can download my free Podcast Launch Roadmap to help you get started

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way

📍 Timestamps:

00:00 – Kendall’s Background: Education, Early Career, and Transition to Startups
05:24 – Comparing Corporate vs. Startup Culture
10:23 – Marketing Roles Explained: Sales Support, Brand Building, and Digital Strategy
14:15 – Is Social Media Necessary for Every Business?
19:15 – Identifying Target Markets and Brand Identity for Small Businesses
21:20 – Copywriting: Art, Data, and Iteration in Messaging
24:44 – Refreshing Branding & The Role of AI and ChatGPT in Marketing
32:35 – Startup Skills vs. Corporate Specialization
33:18 – How Kendall Joined Box and the Early Days of the Startup
38:09 – Testing Models, Pricing, and Customer Segments at Box
41:55 – Balancing Data and Gut Feeling in Business Decisions
45:33 – How to Connect with Kendall and Box
46:16 – Episode Wrap-Up and Closing Remarks

 💡Key Takeaways

In this episode you'll learn:

How to work in a startup and wear many hats
How to create effective marketing strategies 
How to know your target audience 
How to reach your audience with authentic marketing 
How to use digital marketing 
How to lean into data to make decisions 
How to balance gut instincts with market research
How to build a company identity with brand foundations  

 🚀 Start Here If You’re New

1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 45

2. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 48

3. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39

 👥How To Connect

Workingtowardsourpurpose.com

Watch on YouTube

Substack

Instagram

LinkedIn

WTOP Merch

Feedback Form WTOP.com