In this episode, Sonia sits down with Dominique van Werkhoven, a London-born copywriter now based in the Netherlands, to explore the intersections of language, culture, and entrepreneurship. From growing up in a multicultural household to immersing herself in French, Dutch, and Austrian German, Dominique shares her journey of learning languages by living them.
She also opens up about co-founding The Werks, a copywriting and web development business she runs with her husband, and how they support small businesses, solopreneurs, and nonprofits in being seen, heard, and valued. Together, they discuss the realities of moving countries, the role of patience and persistence in language learning, and how technology like AI is reshaping the future of copywriting.
Key Takeaways
- Immersion is key: Dominique emphasizes that the fastest way to learn a language is by living in the country and using it daily.
- Building The Works: Combining copywriting and web development creates a streamlined service for small businesses that need strategy as much as execution.
- Collaboration over transaction: Dominique values partnerships with clients, working alongside them to bring their vision to life rather than just delivering outputs.
- AI as a support tool: Rather than replacing copywriters, AI can provide inspiration and structure—human creativity and strategy remain essential.
About the Guest
Dominique van Werkhoven is a multilingual copywriter who co-founded the agency The Werks with her website developer husband Gideon. She grew up in the UK and has lived in Paris and Vienna. Currently she lives in The Netherlands with her husband and three children.
Episode Links
- The Werks website: https://thewerks.nl
- The Werks on Instagram: https://www.instagram.com/wearethewerks/
- The Werks on linkedIn: https://www.linkedin.com/company/the-werks-nl/
- Dominique on LinkedIn: https://www.linkedin.com/in/dominique-van-werkhoven/
Connect with Sonia
- LinkedIn: https://www.linkedin.com/in/soniakampshoff/
- Website: https://moreperfect.digital/
- Email: [email protected]
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