Today's episode of Lactation Business Coaching with Annie and Leah is called "Working with Referral Sources." Having referrals works both ways: it is a priority to service your clients when you are not available and it is also important to cultivate a relationship with others to become a trusted referral for their own business.

Annie and Leah share their own personal strategies to gain referral sources, as well as help colleagues to position themselves to become the go-to referral of their area. They also discuss the ethics of a referral relationship and how easy it is to become unethical because of the freebies that some people give you.

"When we go and meet with referral sources or we're putting ourselves out there, I know sometimes it's intimidating so we might just kind of tense up and not really be ourselves and kind of be very stiff and maybe just give the answers you that you think the other person might want to hear. And there really is a lot of drawbacks to that because one, I think people read that. You know, they can tell when you're not being authentically yourself.”

In this episode, we will cover:

-Receiving and sending referrals (colleagues, birth workers, physicians, hospitals, NYLCA)

-Cultivating relationships with new referrals

-Maintaining ethics with referrals

-Keeping communication open

-Annie’s Tech Tip: Schedule your emails

-Leah’s Marketing Tip: Be who you authentically are to referral sources

If you like what you heard today, please check out our Lactation Business Coaching Deeper Dive Memberships: https://learn.anniefrisbie.com/lactationbusinesscoaching

You can email us questions and comments at [email protected].