Workology Podcast

By WorkologyBusiness Management

Workology Podcast episodes

February 04, 2015 Ep 22 – How HR Should Work With Vendors with William Tincup
In this episode of the Workology Podcast, William Tincup gets real discussing the intricate dance and relationship between human resources and the vendors who provide this fine industry services and technology. Episode 22 – How HR Should Work with Vendors with William Tincup (@williamtincup) The HR and recruiting technology landscape is a busy one these […]
The post Ep 22 – How HR Should Work With Vendors with William Tincup appeared first on Workology.
41 min
January 28, 2015 Ep 21- What is Employee Motivation with Susan Fowler
Episode 21 – The Science of Employee Motivation with Susan Fowler (@fowlersusann) In October of last year while flying home from the HR Technology Conference, I had the luck to be sitting next to workplace motivation expert, Susan Fowler. I recognized her name after looking over her shoulder and saw she was writing an article […]
The post Ep 21- What is Employee Motivation with Susan Fowler appeared first on Workology.
38 min
January 21, 2015 Ep 20 – Recruiting Tactics in an Awesome Economy with Will Thomson
Most of us are likely experiencing a frenzy of hiring and interviews right now. It’s a good time to be a recruiter or in the business of talent in 2015. The number of jobs created in 2014 are levels we have not experienced since 1999. Recruiters these days are extremely in demand. However, we are […]
The post Ep 20 – Recruiting Tactics in an Awesome Economy with Will Thomson appeared first on Workology.
25 min
January 15, 2015 Ep 19 – Facebook Privacy at Work with Aliah Wright
My list of social media termination timeline is one of my most popular blog posts of all time. And with Facebook’s new Facebook at Work product that just launched in beta, it’s something that will continue to be at the forefront of managers and business leaders minds. This week the Facebook at Work app is […]
The post Ep 19 – Facebook Privacy at Work with Aliah Wright appeared first on Workology.
38 min
January 07, 2015 Ep 18 – Workplace Wardrobe Essentials with Irene Gianos
Wardrobe is something that’s on my mind at of recent. That’s because I spent my holiday break organizing, purging and decluttering my own and my family’s closet and clothing. It’s something I personally hate doing, but as I get older I am thinking more about how staying fashionable without following trends can happen. I just […]
The post Ep 18 – Workplace Wardrobe Essentials with Irene Gianos appeared first on Workology.
40 min
December 30, 2014 Ep 17 – 2015 HR Technology Predictions #HRTech
HR technology is a $15 billion industry in 2015. Episode 17 of the Workology Podcast is a special one. It’s a series of three fifteen minute interviews discussing 2015 human resources technology trends, predictions and insights into the market from Bill Kutik, Josh Bersin and Meghan M. Biro. Let’s dive right into the 2015 HR […]
The post Ep 17 – 2015 HR Technology Predictions #HRTech appeared first on Workology.
51 min
December 17, 2014 Ep – 16 CRM’s Role in Talent Acquisition Strategy with Marylene Delbourg-Delphis
EPISODE 16: CRM’S NEW ROLE IN TALENT ACQUISITION STRATEGY WITH MARYLENE DELBOURG-DELPHIS (@MDDELPHIS) As of recent there has been a lot of marketing and content management buzz around the topic of CRM which is short for candidate relationship management not to be confused with customer relationship management used in sales and marketing. Essentially a CRM […]
The post Ep – 16 CRM’s Role in Talent Acquisition Strategy with Marylene Delbourg-Delphis appeared first on Workology.
45 min
December 17, 2014 Ep – 16 CRM’s Role in Recruiting with Marylene Delbourg-Delphis

EPISODE 16: CRM’S NEW ROLE IN TALENT ACQUISITION STRATEGY WITH MARYLENE DELBOURG-DELPHIS (@MDDELPHIS)
As of recent there has been a lot of marketing and content management buzz around the topic of CRM which is short for candidate relationship management not to be confused with customer relationship management used in sales and marketing. Essentially a CRM for talent acquisition provides a platform fueled by technology to engage, establish relationships and organize a recruiter’s candidate touches. Many of these touches are in building relationships with passive candidates. In 2014, 60 percent of recruiters admit to engaging passive candidates as part of their recruiting strategy (2014 Aberdeen Report listed below). The difference between a customer vs. candidate relationship management platform is that the conversations and touches are candidate focused but are focused on conversations, resources and relationship focused. They are also tied closely to your employment branding efforts. (Click here to be directed a former podcast that defines and discusses the topic of the employment brand process in recruiting.)
The History of the Candidate Relationship Management Platform, AKA CRM
Today’s Workology podcast guest is Marylene Delbourg-Delphis. She is the CEO of Talent Circles. She has a background in database and marketing CRM development first in the late 1990’s and early 2000’s in Europe and Silicon Valley. And because of this in my opinion she is one of the most qualified person in the HR and recruiting industry to discuss the history of the CRM and it’s role in proactive and passive recruiting.
This podcast serves as a CRM history lesson where Marylene shares with us the history of the CRM outside of talent acquisition. She mentions the first mention of a candidate relationship management platform occurred actually in 2002 by Alice Snell. Kevin Wheeler further discussed the topic in 2005. Links to both articles along with other resources are included in the resources section below.
Most importantly, Marylene outlines for us the nine “Cs” of a successful social recruiting strategy powered by a CRM. They are: 1) Continuity 2) Consistency 3) Culture 4) Candidate centricity 5) Conversation 6) Curation 7) Content Marketing 8) Conversion 9) Compute. The topic fascinates me. Give the podcast a listen and get some great insights on what makes a CRM successful. This podcast serves as a sneakpeak into a future research and white paper she is writing.
RESOURCES

* How to Keep Your Candidate Data Fresh

* 60% of Recruiting Teams Are Leveraging Passive Recruiting in 2013 ~ 2014 Aberdeen Report

* First Mention of CRM in Recruiting

* How to Capture the Power of ...
45 min
December 10, 2014 Ep 15 – 2015 Workplace HR Trends with Joni Doolin
EPISODE 15: WORKPLACE HR TRENDS IN 2015 WITH JONI DOOLIN (@LUCKYPENNY) Hands down one of the smartest and best people I know is Joni Doolin. She is the CEO of TDN2K, a service consortium that provides data and analytics for their member companies. Having had the privilege of both speaking and attending a number of […]
The post Ep 15 – 2015 Workplace HR Trends with Joni Doolin appeared first on Workology.
40 min
December 03, 2014 Ep 14 – Creating an Employment Brand with Bridget Webb
Episode 14: How to Create an Employment Brand with Bridget Webb (@webb_bridget) Employment branding. The topic is at the top of my radar screen. Everyone is talking about it from a content marketing standpoint but not many are discussing strategies to employ and how to build an employment brand that stays. That’s where my Workology […]
The post Ep 14 – Creating an Employment Brand with Bridget Webb appeared first on Workology.
29 min