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Worth Your Salt episodes
- 87: Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness BusinessWrite a book, build your authority, and grow your wellness business—Daria Anne DiGiovanni of True Voice Writing helps listeners discover how to turn your expertise into a powerful brand asset that attracts clients and sets you apart.35 min
- 86: Turn Your Wellness Expertise into Scalable IncomeTurn your wellness expertise into scalable income - learn why course-based businesses are uniquely positioned for healthcare and wellness professionals, and why you don’t need a massive following or complicated funnels to succeed.33 min
- 85: The Marketing System Every Med Spa Needs to Get Found and Get BookedStruggling to grow your med spa? Learn the marketing system that attracts, converts, and books clients—without more posts, ads, or overwhelm.16 min
- 84: Marketing Systems That Drive Sustainable Med Spa GrowthListen to this episode of Worth Your Salt to discover how JAG Medical Spa grew from one location to three by implementing clear marketing systems, evidence-based positioning, and streamlined operations. In this episode, Jared and Ashton Guichard share how they moved past a growth plateau and built sustainable medical spa growth without chasing trends—focusing instead on trust, automation, team culture, and long-term strategy.32 min
- 83: The Power of the Pivot: From Urgent Care to Wellness DestinationThe Power of the Pivot: How Jalayne Turned Urgent Care into a Wellness DestinationAfter years in emergency medicine, Nurse Practitioner Jalayne Faulhaber realized that real healing requires time, connection, and care that goes deeper than quick fixes.In this episode of Worth Your Salt, she shares how she courageously pivoted from urgent care to founding Foundation Health & Wellness—a thriving med spa where patients feel truly seen and heard.28 min
- 82: The Future of the Med Spa Industry: Legal Risks, Advocacy & Why AmSpa Matters More Than Ever with AmSpa Founder Alex ThierschAlex Thiersch, founder of AmSpa, joins Worth Your Salt to discuss med spa compliance, legal risks, industry regulations, and how medical spa owners can protect and grow their aesthetic practices. Learn how to navigate changing laws, avoid costly mistakes, and build a safe, profitable med spa business.45 min
- 81: The Differentiation Dilemma: Stand Out From The CrowdLearn how to use the power of storytelling and the StoryBrand framework to drive more client engagement and bookings.12 min
- 80: The Fiscal Fitness Playbook: How To Transform Your Wellness Business To One That Serves Your LifestyleDiscover The Fiscal Fitness Playbook and learn how to transform your wellness business to improve cash flow, protect profit, and support your lifestyle.35 min
- 79: 2026 Planning: Cut Through the Noise and Grow with ConfidencePlan your 2026 marketing with clarity and confidence. Learn how med spa and wellness practices can cut through marketing noise, attract the right clients, and grow sustainably.28 min
- 78: The No-BS Google Ads Strategy for Patient AcquisitionJohn Sanders reveals the no-BS Google Ads strategy for patient acquisition. Therapist Marketing Specialist - Google Ads Strategist for Mental Health Professionals35 min
About Worth Your Salt
From the publisher's feed
Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that…
actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini