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Worth Your Salt episodes
- 67: Building A Personal Brand for Wellness LeadersHost Jennifer Orechwa and guest Michael R. Hunter dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout.41 min
- 66: From First Visit to Forever Client: Leveraging KCard in Med SpasIn this Worth Your Salt episode, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a cutting-edge digital loyalty program that lives right in your clients’ Apple or Google Wallet.38 min
- 65: If I Were Starting a Med Spa Today, This Is Exactly How I’d Market ItIf I were starting a med spa today, I wouldn’t touch social media. I wouldn’t boost a post. I wouldn’t even think about running an ad.15 min
- 64: Five Systems Every Wellness Practice Needs | Salt MarketingIn this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether you’re a med spa owner, functional medicine practitioner, or run a weight loss clinic, these actionable systems will help you turn your passion for wellness into a thriving, sustainable business.22 min
- 63: Grow Your Hormone Practice 3x Faster | Salt MarketingHost Jennifer Orechwa sits down with Jody Felson Layne, the force behind Accelerated Medical Practices, to dive deep into her journey and expertise that have revolutionized hormone clinic growth.35 min
- 62: Why Your Fitness Studio Isn’t Growing – And How To Fix ItIn this episode of Worth Your Salt, Jennifer talks with Seran Glanfield, founder of Spring Three, business consultant and marketing expert who helps boutique fitness studio owners attract more clients, improve retention, and implement time-saving systems to scale their businesses.47 min
- 61: Sales Strategies for Wellness Practitioners | Salt MarketingIn this episode of Worth Your Salt, host Jennifer Orechwa sits down with sales guru Cyndi Padilla of Gain The Edge to explore how wellness practitioners can master authentic sales strategies that align with their values and elevate the client experience.34 min
- 60: From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social EngagementIn this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients.40 min
- 59: Creating Your “Hell Yes!” Wellness Offer With Jessica MillerJessica Miller shares her proven strategies for creating a "Hell Yes" offer that not only attracts clients but also scales your business with ease. Listen in as Jessica shares the essential shifts you need to make your offer stand out, resonate, and practically sell itself!30 min
- 58: Mastering Marketing Strategy with Project Management | John Furneaux, HiveHost Jennifer Orechwa interviews Hive CEO John Furneaux on how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools.32 min
About Worth Your Salt
From the publisher's feed
Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that…
actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini