Worth Your Salt

Visionary founder Micah Mitchell shares how health and wellness practitioners are scaling with online memberships.

Visionary founder Micah Mitchell shares how health and wellness practitioners are scaling with online memberships.

Chiropractor Dr. Mike McIntyre has built two successful practices with the help of his local BNI chapters and a focus on local networking.

Chiropractor Dr. Mike McIntyre has built two successful practices with the help of his local BNI chapters and a focus on local networking.

As the founder of Bebo Mia, Bianca Sprague has built a remarkable community and established a community-driven brand.

In the world of entrepreneurship, few names resonate as strongly as Clate Mask's. As the CEO and co-founder of Keap software for business automation, Clate carved a unique path over the past two decades, transforming Keap into a powerhouse resource for small business owners. Clate's entrepreneurial journey is at once both remarkable and entirely relatable. In this episode of Worth Your Salt, Clate shares invaluable insights gained from his extensive experience, offering a raw and real peek into his personal growth and the principles outlined in the newly revised edition of his book, "Conquer the Chaos." Join us as we go deep into Clate's entrepreneurial playbook and uncover the secrets to success that have propelled Keap to new heights.You'll:Gain invaluable strategies for entrepreneurial success directly from Clate Mask himself.Discover the keys to navigating the challenges of small business ownership.Learn about the importance of work-life balance and leveraging technology for growth.Be inspired by real-life success stories and practical advice from a masterful entrepreneur who has been through it all.Clate Mask is a renowned entrepreneur and the founder and CEO of Keap, a leading automation software company that empowers small businesses to thrive. He is the author of Conquer the Chaos: The Six Keys to Success for Entrepreneurs, where he shares his insights on achieving balanced growth and freedom through effective business strategies. With a passion for helping entrepreneurs succeed, Clate combines personal experience with actionable advice to inspire others in the business community.Timestamps2:00 - The three personal keys to success: mindset, vision, rhythm5:00 - Business keys: strategy, automation, and leadership9:00 - The importance of customer strategy and the “three Rs” of profit12:00 - The value of mentorship and networking for entrepreneurs15:00 - Balancing innovation and stability at Keap20:00 - The future landscape of small business and personal touch25:00 - Clate's legacy and advice for entrepreneurs in chaos30:00 - Lightning round questions33:00 - Conclusion and resourcesKeys to Personal and Business SuccessClate emphasizes the importance of a balanced approach to entrepreneurship, where personal development aligns with business growth. He introduces three critical personal keys: mindset, vision, and rhythm. By cultivating a mindset geared towards success and crafting a clear vision for their lives, entrepreneurs can better navigate their business journeys. The rhythm of execution ties these elements together, ensuring that entrepreneurs consistently move toward their goals.In the realm of business, Clate discusses the three keys: strategy, automation, and leadership. He breaks down strategy into customer and company aspects, underscoring the importance of understanding the entire customer lifecycle to drive engagement and loyalty. Through effective automation, businesses can not only enhance efficiency but also create raving fans who contribute to growth through reviews, referrals, and repeat business.Overcoming Chaos Through AutomationClate urges entrepreneurs to recognize the source of their chaos—often found in inefficient processes. He advocates for mapping out business processes and converting Standard Operating Procedures (SOPs) into Standard Automated Procedures (SAPs) to reclaim time. By leveraging automation as a powerful tool, entrepreneurs can transform their workflows and ultimately create more hours in their day.Moreover, Clate shares insights on the evolving landscape of small business, highlighting the seamless integration of personal touch with advanced technology like AI and automation. As businesses innovate, they must maintain a focus on creating meaningful connections with customers. This balance will allow entrepreneurs to thrive in a fast-changing market while maintaining the personal relationships that define small business success.Resources mentioned in this episode:Follow Clate on LinkedInListen to Clate's "Conquer The Chaos" podcastOrder "Conquer The Chaos" on Amazon

Your passion inspires your health and wellness work. But the day-to-day chores of running your business can drain the joy out of it. Hiring someone to run your operations can be expensive, time consuming and really hit-or-miss when it comes to success. But there is a better way! Teri Clanton is a Certified Director of Operations, dedicated to helping health and wellness practitioners succeed. Teri's company, Wellness Business Services, provides the attention to detail every practice needs to run at peak efficiency with a happy, committed team while you change the lives of your clients!

You'll learn:

How a fractional Director of Operations can revolutionize your health and wellness business

How data-driven insights can shape effective strategies, paving the way for informed decisions and sustainable growth.

The secrets to holistic systems setup and management, ensuring seamless day-to-day operations and an unwavering focus on delivering exceptional client experiences.

How successful launches, project management strategies, and expert guidance on hiring and organizational design can be key elements for scaling your health and wellness practice effectively.

Teri Clinton is the owner of Wellness Business Services, where she specializes in partnering with health and wellness practitioners to optimize their operations. A certified director of operations with over two decades of administrative expertise, Teri offers a full suite of support, from strategic planning and hiring for cultural fit to tech system setups. Her passion for health and wellness, combined with her analytical prowess, empowers practitioners to achieve sustainable growth while maintaining a balanced work-life dynamic.

Timestamps

0:00 - Introduction to the episode and guest

2:30 - Teri’s background and the inception of Wellness Business Services

10:45 - The significance of operational support in wellness businesses

15:30 - Key indicators that signal it's time to hire an operations expert

22:00 - Unique challenges faced by wellness industry practitioners

30:00 - Real-life examples of successful operations management

35:15 - Lightning round questions and final thoughts

40:00 - Special offer for listeners and how to connect with Teri

Transform Your Practice with Operational Excellence

In the competitive health and wellness landscape, operational excellence is not just an option—it's a necessity. Teri emphasizes that many wellness entrepreneurs are deeply passionate about their work but often feel bogged down by the operational details. By implementing strategic operational support, practitioners can streamline their processes and automate mundane tasks. This shift allows them to focus on delivering exceptional care to their clients, ultimately leading to increased client satisfaction and loyalty.

Effective operations management encompasses various aspects, including strategic planning, team coordination, and performance metrics. Teri helps business owners establish clear goals and accountability structures, ensuring that everyone on the team is aligned with the company’s vision. This not only enhances efficiency but also fosters a positive workplace culture, which is vital for long-term success.

Recognizing the Right Time for Support

Understanding when to bring in operational help is crucial for growth. Teri outlines specific signs that indicate a need for a director of operations, such as high employee turnover, declining morale, or the feeling of being overwhelmed by daily tasks. These warning signs often point to deeper systemic issues that, if left unaddressed, can stifle a business’s growth potential.

Moreover, the mindset of the entrepreneur plays a pivotal role in this equation. Those who are open to collaboration and new ideas are more likely to benefit from operational support. By taking a moment to reflect on personal values and professional boundaries, business owners can ensure their operations align with their life goals, leading to a healthier work-life balance. Ultimately, hiring the right operational partner can turn a chaotic business into a well-oiled machine, allowing entrepreneurs to thrive both personally and professionally.

Grab your $99 30-minute strategy session with Teri here!-summary notes and action items-session recording

Resources:

Wellness Business Services

Connect with Teri on LinkedIn

Follow Wellness Business Services on Facebook

Today on Worth Your Salt, I'm thrilled to be sitting down with the brilliant Lindsey Ardmore, the powerhouse behind Automation Foundations, Masterclass Magic, and more! Now, if you're in health and wellness and you've ever thought about building an online course or offering an online membership, Lindsey's brain is the one you want to help! We talked about what it takes to build a thriving online business and how Lindsey has helped so many entrepreneurs do just that, again and again! This episode is packed with insights, inspiration, and Lindsey's "get it done" attitude! Level up your understanding of not only business automation and entrepreneurial success, but what it takes to take your knowledge and turn it into a valuable resource for others. Plus, Lindsey is just a fun and delightful human that wants nothing but the best for others! Join us for this fast-paced and information-packed episode!Here's a sneak peek at what you'll discover:Lindsey's journey from business automation enthusiast to a leading figure in the field.The unique approach of Star Tower Systems, offering both Done with You and DIY automation solutions.Stories of entrepreneurs who found peace and efficiency through Lindsey's coursesLindsey's newest venture, The Automated Vet, and how she's revolutionizing the growth of large animal veterinarians' businesses.Lindsay Ardmore is a dynamic entrepreneur and the founder of Star Tower Systems, where she specializes in helping businesses automate their processes and refine their messaging. With over eight years of experience, Lindsay has empowered countless entrepreneurs to streamline operations and grow their online presence. Her passion for helping others is evident in her recent pivot to serve large animal veterinarians, addressing the specific challenges they face in a demanding industry. Lindsay’s innovative approach combines practical strategies with an abundance mindset, making her a valuable resource for anyone looking to elevate their business.Timestamps0:00 - Introduction to Lindsay Ardmore and her journey in business.1:31 - The concept of "magical messaging" and its critical role in business success.5:01 - Techniques for identifying your target audience's pain points.10:01 - Inspiring client success stories showcasing tangible results.15:01 - Lindsay’s pivot to supporting large animal veterinarians.20:01 - Unique challenges in the veterinary industry and how automation can help.25:01 - Goals for Star Tower Systems and the vision for the future.The Power of Understanding Pain PointsOne of the most vital elements of any successful business strategy is understanding your audience’s pain points. Lindsay shares her method of "magical messaging," which involves directly engaging with potential clients through message mining calls. By asking targeted questions, you can uncover the specific challenges your audience faces and the language they use to describe them. This insight allows you to craft messaging that not only resonates but also drives action, ultimately leading to higher conversion rates and more satisfied clients.Moreover, Lindsay emphasizes that you can’t just assume what your audience needs. When they articulate their desires, using their own words to describe their problems, you gain a powerful tool for creating targeted solutions. This direct approach builds trust and rapport, essential for long-term business relationships.Automation: A Game Changer for Work-Life BalanceAutomation isn’t just a trend; it’s a necessity for modern entrepreneurs seeking sustainability and balance. Lindsay discusses how many veterinarians operate in a reactive mode, constantly responding to calls and messages, which can lead to burnout. By implementing automated systems, businesses can streamline their processes, allowing them to focus on core activities and enhance their service delivery.The transition to working with large animal veterinarians showcases Lindsay's innovative approach to addressing specific industry challenges. With the right automated systems in place, practices can cultivate prospective clients more effectively, allowing them to nurture relationships rather than just react to emergencies. This shift not only improves productivity but also opens up avenues for growth, giving entrepreneurs the freedom to innovate and expand their services.Resources:Lindsey ArdmoreStar Tower SystemsThe Automated VetAutomation FoundationsMasterclass Magic

Join us for a deep dive with Dr. Don Carlock on how he's developing a national standard of practice in Chiropractic with his groundbreaking BPR Method. If you've ever looked at the systems and processes by which you serve people and thought that others should know how to do it that way, too, you'll be fascinated by Dr. Carlock's journey and vision. From years in the industry and getting to know is own true purpose, Dr. Carlock developed strategies that addressed his professional success - and his personal fulfillment. Today, he's documented his knowledge and is sharing that insight as he builds a national brand for ChiropractorsYou'll learn about:The inspiring journey that led Dr. Carlock to his vision of a national brandDevelopment and testing of the BPR Method for unparalleled effectiveness.How Dr. Carlock is building his community of licensed BPR Method chiropractorsDr. Don Carlock is the founder of Balanced Chiropractic in Gulf Breeze, Florida, and the innovator behind the BPR method. With nearly 30 years of clinical experience, Dr. Carlock has treated over 25,000 patients, emphasizing holistic, non-invasive care. His mission is to build a national community of chiropractors who prioritize collaboration, shared knowledge, and exceptional patient outcomes. Through his work, Dr. Carlock aims to redefine chiropractic standards and improve the overall perception of the profession.Timestamps[00:00] Introduction: Overview of the podcast and guest introduction.[04:15] Dr. Carlock’s Journey: Transition from law to chiropractic care and the inception of the BPR method.[12:30] What is the BPR Method?: Explanation of the method and its focus on holistic care.[20:00] Building a Collaborative Network: Importance of co-branding and community among chiropractors.[30:15] Marketing Your Practice: Strategies for effective marketing without losing your unique identity.[38:45] Future Aspirations for BPR: Dr. Carlock’s long-term vision for chiropractic and how practitioners can contribute.[44:00] Lightning Round: Fun rapid-fire questions with Dr. CarlockThe BPR Method: Redefining Chiropractic CareDr. Carlock’s BPR method is not just another treatment protocol; it represents a paradigm shift in how chiropractic care is approached. This method emphasizes holistic treatment and standardized care for a variety of conditions, ensuring that practitioners can offer effective solutions that resonate with their patients’ needs. By focusing on measurable outcomes, the BPR method empowers chiropractors to provide evidence-based care, leading to improved patient satisfaction and loyalty.For practitioners, adopting the BPR method means equipping themselves with a robust framework that enhances their clinical efficacy. The method encourages ongoing education and adaptation, allowing chiropractors to remain agile in an ever-evolving healthcare landscape. By aligning with the BPR philosophy, practitioners can differentiate their services and attract a wider clientele, ultimately contributing to a more positive public perception of chiropractic care.Building a Collaborative Chiropractic CommunityOne of the standout features of Dr. Carlock’s vision is the emphasis on collaboration among chiropractors. The concept of co-branding creates an environment where practitioners can thrive together rather than compete against one another. This approach fosters a strong community that shares resources, knowledge, and marketing efforts, amplifying each member's reach and impact.Being part of a collaborative network offers numerous benefits, including access to ongoing training, shared case studies, and collective marketing initiatives. This not only enhances clinical skills but also creates a supportive environment where practitioners can learn from each other’s successes and challenges. The BPR community stands as a model for the future of chiropractic, where collaboration leads to excellence in patient care and professional fulfillment.Resources:Balance ChiropracticBalance Chiropractic Facebook PageBPR MethodHow the BPR Method WorksBecome A BPR Method Chiropractor

If you've ever struggled to optimize and scale your health and wellness practice, learn about a powerful tool you may not have realized you needed: virtual assistants! Barbara Turley, founder of The Virtual Hub, is on a mission to eradicate business overwhelm and supercharge growth for professionals like you. Barbara shares valuable insight on how virtual assistants can transform your practice, from streamlining administrative tasks to enhancing digital marketing and more. Join us for a game-changing episode that will empower you to optimize your practice and embark on a journey of sustainable growth.Discover:Common challenges health and wellness practitioners face when scaling their practicesKey misconceptions virtual assistants, and how to overcome them;Real-life success stories about the power of virtual assistants for business growth. Barbara Turley is the visionary founder of The Virtual Hub, where she empowers businesses with skilled virtual assistants tailored to their unique needs. With years of experience in business scaling and operational efficiency, Barbara has developed a proprietary approach that focuses on understanding the strengths of each VA. Her passion for mentorship and commitment to helping entrepreneurs succeed make her a sought-after expert in the field. Under her leadership, The Virtual Hub has become a leading provider of virtual assistant services, particularly for health and wellness professionals looking to streamline their operations and enhance their client experience.Timestamps:02:45 - Common misconceptions about hiring virtual assistants07:30 - Importance of commitment in the VA-client relationship12:15 - Strategies for finding the right VA for your needs16:00 - Success stories of businesses transformed by VAs22:00 - Overcoming fears about outsourcing27:30 - The Virtual Hub’s unique training approach32:15 - Operational efficiency consulting services37:00 - Lightning round questionsDebunking the Myths: The Real Value of Virtual Assistants One of the most prevalent myths about hiring a virtual assistant is the belief that no one can match your dedication to your business. Barbara reveals that this misconception often leads to hiring VAs for minimal hours, creating a lack of commitment on both sides. By treating the hiring process as you would for a full-time employee—integrating them into your vision, sharing your goals, and clearly outlining their responsibilities—you can cultivate a much more productive and fulfilling relationship.You will learn that successful delegation is about shifting your mindset and embracing the concept of teamwork. Establishing clear expectations and a structured operational framework will set your VA up for success and allow you to focus on high-impact tasks, ultimately leading to greater satisfaction for both you and your clients.Finding Your Perfect Match: Tailored Approaches to Onboarding VAsIn the competitive landscape of health and wellness, finding the right virtual assistant can significantly impact your practice's efficiency and growth. Barbara discusses The Virtual Hub’s unique approach to recruiting and training VAs, emphasizing the importance of matching their skills to your specific needs. This process includes a detailed assessment of each VA’s strengths, whether in administration, creativity, or technical support, ensuring a perfect fit for your practice.You will gain actionable insights into the onboarding process, including how to create a personalized training roadmap that aligns with your business goals. By understanding the strengths and skills of your VA, you can delegate effectively, increase productivity, and ultimately enhance the overall client experience in your health and wellness practice.Resources:The Virtual HubFollow Barbara on LinkedInTwitter Facebook InstagramYouTube