Worth Your Salt

If  you've ever entertained the idea of a working life of husband and wife, it’s likely a number of obstacles came to mind… maybe communication challenges, conflicting work styles or difficulty separating work and personal lives. But there are couples who have found unexpected synergies in their skills, elevating their ventures to new heights, and this is especially true in health and wellness, where we often find our combined passions can do so much good in the world! Today on Worth Your Salt, we're talking with Dr. Jared Guichard and his wife, Nurse Practitioner Aston Guichard. Together, they are JAG Medical Cosmetics, and they have leveraged their strong bond and shared goals to collaboratively generate exceptional outcomes for thousands of clients.

You'll learn:

How boundaries and balance play a role in success at home and at work

Strategies they use to stay at the top of their unique niche

How they celebrate success and support each other through challenges

How they prioritize self-care and overcome stressors unique to this industry

Links & Resources

JAG Medical Cosmetics 

JAG Medical Cosmetics Instagram

Email Jared & Ashton

Listen to the full episode, here:

If you're the kind of health and wellness pro that loves building relationships, podcast guesting may be the perfect way to help you grow and scale. But getting on other people's podcasts can be daunting if you don't know where to begin. With his powerful "Five P's" framework, Dustin Reichman of Simple Success Coaching is going to make it easy for you to connect with a wider audience to build your following - and your business! Today, Dustin explains how you can pitch a podcast host, how to prepare, and most importantly, how you can profit from your guest appearances.You'll learn:The Five P's framework for podcast guesting successHow connecting with someone else's audience can grow your businessWhat you need to know to be a podcast guestHow to be a great guest on relevant podcastsWhy "partnership marketing" is a win-win-winLinks & ResourcesDustin's LinkedIn Simple Success CoachingPodcast Profits VIP DayListen to the full episode, here:

One of the most challenging aspects of growing a business is hiring the right people, and building a team and strong company culture that supports that growth. Despite the fact that a wealth of information exists on this topic, health and wellness practitioners face unique struggles, often operating with unique missions and smaller teams. The road to assembling - and retaining - a successful team in this industry can be filled with roadblocks that demand creative and adaptable solutions. Today, on Worth Your Salt, Dobbin Buck, co-owner and Chief Revenue Officer of GetUWired Web Services talks with us about how he and his partners have created a culture that is dedicated to reducing stress and caring for the whole person - not just the employee. 

You'll learn about:

Establishing your core values and principles

Culture considerations when you're hiring

How to foster a collaborative environment that encourages innovation

Retention strategies that keep team members motivated

The role leadership plays in building a great culture

Links & Resources

www.getuwired.com

Instagram Business: @getuwired

Instagram: @dobbin

LinkedIn: Dobbin Buck

Twitter Business: @getuwired

Listen to the full episode, here:

If you’ve never heard of  the Profit First method, it’s an approach to cash flow management that helps entrepreneurs ensure they make a profit and are paid.. Originally published back in 2014,  Mike Michalowicz's groundbreaking book, "Profit First” promised to help us transform our businesses "from a cash-eating monster into a money-making machine” Now, in “Profit First for Chiropractors," this method is tailored to address the specific financial challenges faced by health and wellness practitioners just like you. Authors and financial gurus Debra Cassera and Sabrina Pelech have taken the core principles of Profit First and crafted a simple cash flow method to empower chiropractors to transform their dreams into a profitable reality.

You'll learn:

The common financial hurdles that plague health and wellness practitioners

Practical strategies to revolutionize your financial approach

How Profit First concepts can help you overcome these obstacles

How to take control of your clinic's profitability, pay yourself what you deserve, and create a thriving business that aligns with your dreams and aspirations

Links & Resources

Sabrina Pelech's LinkedIn

Debra Cassera's LinkedIn

Profit First for Chiropractors on Amazon

Profit First Chiro website

Listen to the full episode, here:

Do you ever look at your website and just feel like it is kind of "meh"?  The information is all there, but it isn't actually doing what you NEED it to do. Sarah Juliusson, The Website Doula, has helped hundreds of health & wellness pros launch smart, strategic websites that attract dream clients. For practitioners who are just getting started or those who need to reignite their online presence, Sarah explains how the right messaging and design helps your ideal clients recognize you as their perfect fit.

You'll learn:

Why your site design and copy feel dated, and can't support your big goals.

How to stop wasting so much time trying to make your site work for you

How to stop losing online leads to competitors

Websites for Health & Wellness

"Building a new website can feel really vulnerable; we're putting ourselves out there, people are reading about us at 2 o'clock in the morning and making decisions about whether they want to work with us, and that's big. It's hard finding clarity on the services, figuring out the design feel we want, the messaging... all of these different pieces... it's easy for people to get stuck along the way and I wanted to bring that kind of energy, of collaborative, supportive care to help web design become a different kind of experience."

Links & Resources

The Website Doula

Sarah Juliusson's LinkedIn

Listen to the full episode, here:

We hear a lot of entrepreneurs say “I know I should start a blog, but….” I don’t have time, I don’t have the energy, it sounds like too much work, I don’t know what to write about…" and with the huge variety of other content mediums now available, a blog can seem like an endless task for which you might never see the ROI you’re seeking. This led us to ask the question: Is Blogging Dead? Today, Salt Marketing's Lead Content Strategist Taylor Perry helps guide you in discovering if a blog should play a role in your marketing strategy.

You'll learn:

If you'll get the ROI you seek from your blogging efforts;

How a blog can support your goals for growth and engaging your audience;

What to write about - and how much to write;

PLUS get inspired with tips on how to find great ideas that build your authority

Articles Are Vital to Content Marketing Success

The digital landscape has evolved over time, and will continue to. Google absolutely loves content, and is constantly crawling websites to see what they are putting out there. New marketing channels and new strategies have emerged, but blogging still holds significant value. It is very much alive and well! This is an excellent way to make sure your brand is getting the visibility it needs to stay relevant and be seen by your target audience.

You’ll notice that our own blog posts are going to vary on the word count, and it’s not something we want to obsess over, as long as you’re answering the question or topic that the blog post is about. This is a concept we’ve talked about before and I know we’ll talk about again, but there’s a book called “they ask, you answer” that dives into wondering what your customers are asking. You can educate and empower your clients with open and honest content in the form of blog posts. Sometimes that means you need to provide a lot more information to get to the heart of the question, but sometimes it can be answered rather simply. It will vary from piece to piece, but if you have your clients in mind when you’re crafting this content, I don’t think you need to stress about counting words.

Taylor Perry's Linked In

Listen to the full episode, here:

If you've ever been faced with building out your own website, you may have felt trapped between two options: doing it yourself, using an inflexible website-builder that might not serve your needs long-term or investing in a custom website that might or might not turn out to be cost-effective. Now, there's a new option in the marketplace that can meet the needs of health and wellness practitioners who are in this in-between stage. Today on Worth Your Salt, Vivienne Wagner of WebWiskee explains:

How WebWiskee can help you identify your target market

Easy to use SEO and keyword optimization

PLUS The four-step business builder built into WebWiskee

AND Why fewer templates means better conversions

Building A Website That Serves Your Health & Wellness Business

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Resources in this episode:WebWiskee with $1 TrialVivienne Wagner's Linked In

Remember when mastering search engine optimization was relatively straightforward? You just needed to create helpful content, target specific keywords, earn backlinks from reputable sources, and voilà, new clients would flock to your website! But times have changed, and now artificial intelligence has taken the stage, impacting everything, including SEO. We're at starting line of a whole new search engine game, where AI is assisting and focusing intensely on user intent. The exciting part is that this shift is creating fantastic opportunities for small businesses in the health and wellness industry, to thrive if they can adapt and embrace these changes correctly. SEO and Lead Gen Strategist, Chrissy Oliverson is here to guide us through making the most of this evolving landscape. 

You'll learn about:

How AI has impacted the SEO landscape for small businesses

Ethical considerations that small businesses should be aware of when incorporating AI into their SEO strategies

How you can use AI to target your ideal audience through local search

What you can do to get started now, even without extensive resources or technical expertise 

SEO and AI for Health and Wellness

When the concept of SEO first started, it was of course in reaction to learning that Google had robots crawling our website content in an effort to understand which sites were the best sources of information for their searchers. What happened very early on was this quick burst of people trying to cheat the system by doing things like keyword stuffing and other “black hat” practices. But the way AI works, is that the longer it exists, the smarter it gets. The more information you feed it, the information it has to run its calculations and accomplish its task. We are a good 10+ years into Google having their algorithms, and with how vast the internet is, you can only imagine the amount of data being processed and stored these days. All of that data being gathered by Google’s (and other search engines) AI tools is leveraged and used as a way to meet their user’s needs. That is the #1 goal: to meet the needs of the searcher as quickly and precisely as possible. 

Precision is what it's all about… being able to precisely target your ideal customer with the right copy, image, video, etc is what everyone is chasing! With the help of AI, health and wellness businesses can now reach a level of personalization that was nearly impossible before. We have so much information at our fingertips, and tools that are only getting smarter by the day… small businesses would do very well to keep their ear to the ground and take advantage of this opportunity. 

AI can assist health and wellness practitioners in targeting their ideal audience through local search by analyzing local search patterns and user behavior. AI algorithms can identify relevant keywords, phrases, and location-specific information that can improve the visibility of practitioners' websites in local search results. AI-powered analytics platforms can also give us great insights into the preferences, demographics, and search behaviors of your local audience. And that helps us better understand the target audience, segment them based on various criteria, and tailor our marketing to that understanding.

Resources in this episode:SEMRushSurfer SEOChristine Oliverson on LinkedIn

Going it alone in health and wellness is a tough road. While you may have a network of industry contacts, forming network alliances to grow your practice  can provide a wealth of resources and benefits. When you can lean in to the training and tools an alliance can provide, it can free you up to focus on the work. Joining us today to help us understand the benefits of a community that provides a sustainable operational model is Laura Dantoni, Executive Director of Greensboro, North Carolina's Gate City Health.

Here, she shares:

That the reasons you get into health and wellness aren't what will help your business grow;

What to look for in a professional alliance and how to find the right one for you;

The five essential principles that guide Gate City Health's holistic practice; and

How Gate City Health has thrived in areas such as patient growth, retention, operational efficiency, and cash flow due to their alliance with MaxLiving

Forming An Alliance to Grow Your Practice

Laura is the executive director and owner of Gate City Health, along with her husband, Dr. Preston Danton. She graduated from Florida College of Integrative Medicine with a bachelor's degree in professional health studies and a master's degree in Oriental medicine. Laura and her husband have taken a really unique and holistic approach to chiropractic. They also recently forged an alliance with a network of other chiropractors, and that Alliance has provided them with the resources and support to market their holistic approach to include nutrition, detoxification, exercise, and maintaining a positive mind space for healing. 

It's a really unique thing where you can come here and you can get everything you need. You can buy your supplements, you can have a nutrition consultation, you can come for a workshop about mindset. You can learn about detox, and then go ahead and get your chiropractic adjustment, get your power turned on so that your body starts healing on its own. Everything that you're doing is right here in the office, rather than I have to go to Vitamin shop to pick up my protein powder. I need to go to the gym to do a workout. Everything is here.

And now, Gate City Health has forged an alliance with Max Living. I don't have enough good things to say about Max Living. Max Living has a network of chiropractors all over the United States. We even have some practices in Canada, Puerto Rico. It's impacted us in such a positive way because it is a large group of like-minded people on a shared mission to change the healthcare system here in America. That can be so daunting. You can feel, if you're part of this holistic wellness world, especially in America over the past three years, it can feel quite lonely at times.

Resources in this episode:Gate City HealthGate City Health on InstagramMax Living

Have you ever lost your groove as a business owner? Once your health or wellness business is established, it can be easy to lose the momentum you once had, that passion for growth that made you start your business in the first place. That's when you know that it's time to enlist some help! Joining us today to help us get re-inspired and fired up is Jessica Scully, Owner, Blogger, Recipe Creator Extraordinaire at Paleo Scaleo.

Jessica has been down this road and back again and today, she's sharing with us:

What inspired her when she first got started - and how that has changed

How she knew she needed to refocus her energy

The things she did to get her business back on track

The role a good brand story can play in your company's growth

How understanding the customer journey changed her perspective

How To Get Your Groove Back

"Paleo Scaleo is a health and wellness food blog, and it actually started back in 2015. We had a  house fire, and we were forced to move out of our house for 11 months while they were reconstructing everything. And a lot of good things came out of that; I just started cooking while we were in our rental and kind of playing around in the kitchen.

And some of the recipes I was making, I said, "I really wanna write this down." I want to have this again so that I can make it again, because everyone's really enjoying what I'm making. So I did a little research and I figured out how to start a blog.

I didn't know what I was doing. I learned the website and you feel like you're making progress throughout all those steps because even if it's not growing, you're learning, right? For me, I was learning how to build the site and learning how to put all these parts and pieces together.

And then got to this point where it kind of... plateaued. And I'm like, I want to do more. I want to go farther, but I don't know what to do next.  I don't know how to get to the next step."Listen to the full episode below to hear how Jessica got inspired to get her business back on track!

Resources in this episode:PaleoScaleo.com