Worth Your Salt

In this inspiring episode of the Worth Your Salt podcast, host Jennifer Orechwa brings us the story of Amanda Wright, and talks with Amanda about what it takes to succeed as a CrossFit owner.Discover the incredible narrative of how CrossFit became not only a fitness regimen but a lifeline for Amanda, guiding her through sobriety, weight loss, and a complete health overhaul. In 2021, she took the reins of CrossFit Lanier in Cumming, Georgia, marking the beginning of a challenging yet profoundly rewarding chapter of her life as a gym owner. With nearly two years under her belt, Amanda reflects on this endeavor as one of the most demanding, yet incredibly fulfilling, ventures in her life. Amanda shares what it takes to succeed as a CrossFit owner, and why she fervently encourages those seeking sobriety to take that crucial step through the gym's doors. Sometimes, all it takes is to "just walk in the damn door" to unlock a world that can transform your life.You'll learn about:How CrossFit became a catalyst for Amanda's personal transformationThe highs and lows of Amanda's journey as a gym owner, understanding the resilience required to navigate the complexities of running a fitness facilityThe importance of community: how the camaraderie within CrossFit Lanier became a crucial factor in growing this CrossFit gym.Amanda's powerful message as she encourages anyone battling addiction to take that first step—walking through the gym's door—and witness the transformative impact it can have on your life.Amanda Wright is a passionate fitness advocate and the proud owner of CrossFit Lanier in Cumming, Georgia. With her unique background as a former member, Amanda brings an authentic perspective to gym ownership. Her mission is to create a welcoming space for everyone, especially those facing mental health challenges or personal struggles. Amanda's commitment to community and connection shines through in everything she does, making her a role model for aspiring entrepreneurs and fitness enthusiasts alike.Timestamps0:00 - Introduction to Amanda Wright2:15 - The role of authenticity in building a supportive fitness community5:30 - Transitioning from member to owner: Key lessons learned9:00 - Mental health in fitness: A crucial component of well-being15:45 - Effective marketing strategies: Word of mouth and digital growth22:00 - Lightning Round QuestionsThe Transformative Power of AuthenticityAmanda highlights how authenticity is not just a buzzword; it’s the cornerstone of her gym’s culture. By encouraging members to be their true selves, she fosters an environment of trust where people feel safe to share their struggles and triumphs. This authenticity has been instrumental in building a supportive community that actively looks out for one another, creating lasting friendships and accountability among members.For you, the takeaway is clear: prioritizing authenticity can dramatically enhance the member experience and create a vibrant community. Whether you’re in fitness or another industry, this approach helps build deeper connections, ultimately leading to higher retention and satisfaction.Navigating the Entrepreneurial Journey: Learning from AdversityAmanda candidly shares her entrepreneurial journey, revealing that the path to success is often paved with mistakes. One key lesson she learned was the importance of setting boundaries while remaining approachable. Her openness about her own vulnerabilities allows her members to connect with her on a personal level, fostering an environment where mistakes are seen as opportunities for growth.You will gain valuable insights into the challenges of entrepreneurship, including the significance of resilience and adaptability. By embracing mistakes and being vulnerable, you can humanize your brand, attract loyal customers, and create a culture of continuous improvement.Links & ResourcesCrossfit LanierConnect with Amanda on LinkedInPress coverage of Amanda's story

Do you think it's difficult or complicated to get media coverage to help increase your company's visibility in the marketplace? Hold on tight because you're about to discover the keys to reaching journalists, reporters, televisions and major news websites! Today, we're sharing how it's not only easy but affordable to issue a press release that gets you noticed. Mickie Kennedy, the visionary founder of eReleases.com is sharing how he's spent the last 24 years developing a system and a process that can help every health and wellness practitioner grow their authority by reaching nearly two million journalists.In this episode, you'll learnHow Mickie's journey led to the creation of eReleases.com, and why it's a game-changer for health and wellness entrepreneurs.The precise moments and strategies when issuing a press release can be the turbo-boost your business needs.Why press releases are not just surviving but thriving in the age of social media, and how they can complement your online presence.Real-world success stories that prove the undeniable impact of press releases on business growthMickey Kennedy is the president and founder of eReleases, a premier press release distribution service that empowers businesses to gain visibility and establish authority in their industries. With a robust background in public relations spanning over two decades, Mickey has collaborated with thousands of businesses, from startups to established brands, helping them craft compelling narratives that capture the attention of media outlets. His expertise lies not only in understanding the nuances of what constitutes newsworthy content but also in adapting to the evolving landscape of PR, making him a trusted resource for businesses aiming to amplify their presence.Timestamps0:00 - Introduction2:30 - Mickey’s background and the evolution of PR7:15 - Essential elements of an impactful press release12:45 - Common pitfalls in press releases and how to avoid them18:30 - The significance of headlines and quotes in media coverage23:15 - How SEO can enhance the effectiveness of press releases30:00 - Strategies for health and wellness businesses to leverage local media35:30 - The future of press releases: AI and video integration42:00 - Closing thoughts and available resourcesThe Art and Science of Press Releases For Wellness BusinessesCreating a press release that grabs attention goes beyond just writing well; it’s about understanding your audience and what makes your story newsworthy. Mickey stresses the importance of a compelling headline and a strong quote—two elements that can make or break your press release. A captivating headline hooks journalists and encourages them to read further, while a powerful quote adds depth and personality, giving journalists a unique angle to work with in their articles.You’ll learn how to develop headlines that draw in readers and create quotes that resonate with your target audience. This knowledge will not only improve your press releases but also increase your chances of media pickup.Leveraging Testimonials and Local MediaFor businesses in the health and wellness niche, testimonials and case studies are invaluable. Mickey highlights how personal experiences and success stories can create an emotional connection with your audience, making your message more relatable and trustworthy. Additionally, he points out the often-underestimated power of local media outlets. By tapping into community newspapers, radio, and television, you can reach a highly engaged audience that’s already invested in local health and wellness issues.Understand how to effectively use real-life stories to boost your credibility and explore opportunities in local media that can enhance your visibility. You'll discover strategies for positioning your business as a thought leader in your community and industry.Links & Resources Mentioned In This EpisodeeReleases websiteMickie's LinkedInX - @eReleasesMickie's Recommended Book, Perry Marshall's 80/20 Sales and Marketing: The Definitive Guide To Working Less and Making More

Differentiating yourself in the crowded health and wellness space is a challenge, but my guests today are helping us all be a little more authentic - a little more human - in how we connect with others. Chris and Joanna Osmond, co-founders of The Human Words Project are bringing attention back to the imperfect perfection of words generated by real people. Listen as we discuss the influence of AI, the subtle nuances of human emotion in connecting with your community, and why Dr. Osmond carries his 1965 Lettera 32 typewriter into coffee shops to write. You'll learn:How your unique words can help you stand apart from competitorsWhy human experience matters in building trust and authorityThe importance of including your voice in your marketing messagesWhat you can do to support and celebrate true human wordsChris and Joanna are dynamic educators and expressive arts therapists dedicated to celebrating the richness of human communication through the Human Words Project. Their initiative seeks to remind us of the power inherent in our words, especially as we rebuild connections in a world that has felt increasingly isolated. With backgrounds in teaching and therapy, they bring a wealth of knowledge and personal experience to this vital conversation, inspiring individuals to embrace their unique voices.Timestamps00:00 - 01:45 - Introduction to the Human Words Project and its vision01:45 - 04:30 - The importance of human expression in a tech-dominated world04:30 - 09:00 - Personal stories on stammering and the beauty of imperfection in communication09:00 - 12:00 - Rebuilding connections in a post-pandemic society: strategies and insights12:00 - 16:30 - How to get involved with the Human Words Project and make a difference16:30 - 20:00 - Lightning round questions and closing thoughtsThe Heart of Human ConnectionIn our digital age, Chris and Joanna emphasize that the essence of human connection lies in our ability to communicate authentically. The Human Words Project is on a mission to highlight the value of this authentic communication, encouraging us to treasure the stories and expressions that make us unique. They argue that our differences in communication—whether through stammering or other forms—are not shortcomings but rather opportunities for connection and empathy.You will walk away with a deeper understanding of how to appreciate the richness of their own communication styles and the stories behind them, empowering them to foster deeper relationships in both personal and professional spheres.Embracing Imperfection for Authentic EngagementThe conversation takes a poignant turn as Chris shares his experiences with stammering, illustrating how our imperfections can enhance our interactions. This perspective not only encourages vulnerability but also serves as a reminder that the struggles we face in expressing ourselves can resonate with others, creating a shared sense of humanity. Joanna adds that by embracing these imperfections, we invite more authentic conversations that can lead to transformative connections.You will gain actionable strategies to cultivate an environment of trust and openness, encouraging those around them to share their authentic selves and ultimately strengthen their community bonds.Links & Resources Mentioned In this Episode:Connect With The Human Words ProjectHuman Words That Saved My LifeInvite Dr. Osmond to SpeakAppalachian State University Faculty Profile for Chris Osmond: App State FacultyWhat Sustains Podcast: What Sustains

If you know (like, really know) that social media has gotten out of hand, today's Worth Your Salt guest, Annie Schiffmann of Downstage Media is the voice of sanity you're looking for. With a new framework to help you put out content faster, free up time, and build your brand, Annie's new book, Simple Social Media explains the PAGER method that will help you create more content in less time and avoid burnout. Annie's PAGER method is a repeatable strategy that works for any brand, on any platform to give you presence - without the pressure!You'll learn about:Why social media is so complicated - and why it doesn't have to beAn evergreen strategy that works - no matter what platforms are trendingHow you can save time with the PAGER method for social mediaAnnie Schiffman is a seasoned social media strategist and the owner of Downstage Media, a company dedicated to guiding businesses through the complexities of social media marketing. With a background that combines storytelling and practical marketing tactics, Annie empowers health and wellness practitioners to develop authentic online presences. Her book, Simple Social Media, distills her expertise into easy-to-follow strategies, making social media accessible to everyone, regardless of their experience level. Annie’s enthusiasm for music and pop culture uniquely shapes her approach, allowing her to connect with audiences in engaging and relatable ways.Timestamps0:00 – Introduction to Annie Schiffman and her background3:45 – Surprising tips for effective social media marketing10:20 – How to differentiate your brand voice in a competitive market16:50 – An in-depth explanation of the PAGER method25:30 – Key takeaway: The importance of engaging with others to grow your presence30:00 – Lightning round questions and final thoughtsUnlocking the Power of Social Media EngagementAnnie highlights the often-overlooked strategy of sharing and commenting on others' posts as a game changer in social media marketing. She emphasizes that dedicating just 15 minutes a day to engage with peers can yield significant results. For health and wellness practitioners, this means celebrating collaborations—like sharing a local chiropractor's post if you're a massage therapist. Such gestures not only build community but also enhance visibility. When someone sees their content shared, it fosters goodwill, creating a supportive network that benefits all parties involved.Moreover, engaging with others allows practitioners to showcase their expertise without overt self-promotion. By offering insightful comments on relevant posts, they can position themselves as knowledgeable resources. This two-way engagement enriches their online presence and nurtures relationships, ultimately leading to greater trust and credibility within their niche.Embracing Your Unique Brand VoiceFor health and wellness professionals, standing out in a crowded marketplace hinges on embracing their distinctive brand voice. Annie encourages listeners to identify what makes them unique—be it their passion for music, a sense of humor, or a particular approach to client care. By weaving these elements into their social media content, practitioners can create a cohesive brand identity that resonates with their target audience.Annie highlights that consistency is key. Whether it’s sharing personal anecdotes, using relatable language, or employing humor, these elements should shine through in every interaction. Practitioners are encouraged to think about the vibe they want to convey, ensuring that their social media presence mirrors the welcoming atmosphere of their physical practice. This alignment not only attracts clients but also fosters loyalty, as audiences are drawn to authenticity.Links & ResourcesGet your copy of Simple Social MediaConnect With Annie on LinkedInInvite Annie to SpeakDownstage Media

In this blueprint for podcast success, explore why hosting your own podcast can be a game-changer for promoting your health or wellness business! Today, Jake Mowery, Brand Strategist for Salt Marketing interviews Jennifer Orechwa, host of Worth Your Salt and former host of the award-winning ProjectHR podcast (100+ episodes) about how podcasting can work for you. Discover the unique benefits of podcasting as a marketing tool and a platform for building your brand's authority in the industry. We pull back the curtain to share our personal processes for consistently producing fresh content, and offer great insights into staying organized and motivated. We also talk about the art of securing guest appearances and fostering effective communication with your podcast guests, highlighting strategies for attracting experts and influencers in your niche. To top it off, we reveal valuable tips on amplifying your podcast, ensuring it reaches a wider audience and makes a lasting impact.You'll learn:The compelling advantages of starting your own podcast for your health or wellness businessProven techniques for maintaining a consistent podcast production scheduleStrategies for approaching and collaborating with potential podcast guestsEffective methods for promoting and growing your podcastJennifer Orechwa is the CEO of Salt Marketing, where she leverages her expertise in marketing and branding to help businesses thrive. With a passion for podcasting, Jennifer shares her insights on how the medium can enhance brand visibility and foster connections with audiences.Timestamps01:00 - Introduction and Flipping the Script - Jake takes over the hosting duties to interview Jennifer.02:30 - Finding Guests Discover our strategies for identifying and reaching out to potential podcast guests.07:00 - Consistency in Production Learn how we maintain a regular podcasting schedule and the tools we use.12:00 - The Importance of Podcasting for Business Explore why we believe podcasting is crucial for growing our brand.17:00 - Engaging Content Creation Tips for crafting compelling episodes that resonate with listeners.22:00 - Final Thoughts and Advice Jennifer shares her parting insights on getting started with podcasting.Finding and Inviting GuestsFinding the right guests can significantly enhance your podcast’s appeal. By exploring platforms like Amazon to discover authors and leveraging existing connections, we tap into a wealth of potential guests who bring unique perspectives and expertise to the table. Networking remains a cornerstone of our approach, as it fosters relationships that can lead to engaging content.Once we identify suitable guests, our invitation process is designed to make them feel valued and comfortable. Offering a clear outline of what to expect and being flexible with recording times helps set the tone for a positive experience, which ultimately translates to better conversations on-air.Consistency and Content CreationMaintaining consistency is key in the podcasting world. We implement a structured schedule and utilize project management tools to keep track of recording sessions, editing, and promotional timelines. This level of organization not only helps us meet our weekly release goals but also ensures that each episode is polished and impactful.Podcasting has transformed how we connect with our audience. It’s more than just a marketing tool; it’s a platform for storytelling and building community. By focusing on creating engaging content that addresses the needs and interests of our listeners, we cultivate a loyal following that contributes to our business’s growth.Links & ResourcesSchool of PodcastingHustle & FlowchartPodfest

In our increasingly health-conscious world, clients are constantly seeking holistic solutions to achieve their wellness goals, be it in fitness, yoga, therapy, aesthetics, chiropractic care, or any other field. And that's where our esteemed guest, Frank Davis of Optivida Health, comes in. Frank's journey is one that beautifully exemplifies the transformational potential of integrating wellness-based products into your practice. Optivida Health provides superior products that are designed to address various aspects of health, including nutritional supplements, skincare, and other wellness-related items. The company's mission is to provide high-quality products that support individuals in achieving their health and wellness goals.Today, as the founder of Optivida Health, Frank Davis is on a mission to share his knowledge and empower us all to achieve the wellness and energy we deserve, operating on "all 8 cylinders!" So, whether you're a seasoned practitioner looking to support a diverse client base, or just starting out in the field, get ready to unlock the secrets to enhancing not only your own well-being, but your clients' health in ways you never imagined!You'll learn about:How wellness-based products can enhance your clients' health journeyPractical strategies for answering client questions about supplements, including product selection, education and client communicationThe importance of maintaining ethical and transparent practices when selling wellness-based products, ensuring trust and integrity.Frank Davis is the founder and CEO of Optiva Health, a company dedicated to revolutionizing health through the power of nutrition. With over 30 years of experience in the health and wellness industry, Frank has dedicated his career to providing science-backed, whole food-based products designed to help individuals reclaim their health and vitality. His journey began with personal health challenges that led him to explore the profound impact of nutrition on well-being. Through Optiva, Frank aims to empower both practitioners and clients by offering effective solutions that foster a healthier, more vibrant life.Timestamps01:00 - Introduction to the Episode03:00 - Frank's Personal Wellness Journey10:00 - The Importance of Nutritional Products in Health Practices16:00 - Differentiating Optiva in a Crowded Market23:00 - Communicating the Value of Whole Food Nutrition30:00 - Measuring Client Outcomes with Nutrition36:00 - Lightning Round Questions39:00 - Conclusion and Final ThoughtsThe Power of Whole Food NutritionFrank Davis’s path into health and wellness was marked by significant personal challenges that led him to uncover the vital connection between diet and health. After experiencing firsthand the transformative effects of nutrition, he committed himself to providing whole food-based solutions through Optiva Health. The discussion emphasizes that nourishing the body on a cellular level can lead to remarkable improvements in energy, vitality, and overall well-being.Listeners will hear compelling testimonials from clients who have transformed their lives by integrating Frank's products, highlighting the critical importance of providing the body with essential nutrients for optimal performance.Effective Strategies for Integrating Products into Wellness PracticesIn a competitive landscape filled with various health supplements, Frank discusses the need for effective messaging to stand out. He highlights how health practitioners can use education and storytelling to convey the unique benefits of whole food concentrates compared to synthetic alternatives.Frank encourages practitioners to engage with clients through personal anecdotes, scientific backing, and empirical evidence. This approach not only builds trust but also helps clients understand the real value of integrating nutrition into their health routines. The episode provides actionable insights on how to measure the impact of nutritional products on client health, demonstrating the symbiotic relationship between product offerings and service-based health practices.Links & ResourcesOptivida Health WebsiteOptivida Facebook pageOptivida Twitter / XOptivida videos on YouTube

Learn how StoryBrand can help you focus your message, engage your audience, and grow your business through authentic storytelling.

If you've been practicing in the health or wellness space for awhile, it may be time to go back to school for some inspiration! Today, we're diving into the dynamic world of chiropractic marketing and how it's evolving through university education. Ronald G Ware, Assistant Professor at Life University specializes in teaching marketing to chiropractic and wellness students, and he's sharing invaluable insights to inspire both seasoned practitioners and newcomers to re-energize their marketing strategies. This episode will help you reimagine your marketing approach and connect better with your unique patient base.You'll get:Insights into evolving trends and approaches in marketing educationTips on how to tap into the creative reservoir of student-led marketing concepts to breathe new life into your own strategiesRecommended resources, from workshops to podcasts, for staying up to date with modern marketing practicesStrategies for integrating ongoing education seamlessly into your routineRonald Ware is a distinguished marketing professor at Life University, one of the foremost institutions for chiropractic and holistic health education in the United States. With a robust background in entrepreneurship, Ronald has dedicated his career to inspiring students since 2008. He is passionate about equipping future health practitioners with the essential marketing skills needed to thrive in a competitive environment. At Life University, he integrates both traditional marketing concepts and modern digital strategies into the curriculum, ensuring students are well-prepared for their careers.In addition to his teaching role, Ronald is the co-founder and CEO of the Chiropractic Golf Association, where he fosters community and engagement among chiropractic professionals. He also runs a successful coffee business in Ghana, showcasing his entrepreneurial spirit. Ronald’s commitment to mentorship is evident as he guides numerous alumni, sharing invaluable lessons from his own journey in business and marketing.Timestamps0:00 - Introduction to Worth Your Salt Podcast1:50 - Guest Introduction: Ronald Ware3:30 - Ronald’s Journey to Life University6:00 - Current Trends in Marketing Education for Health and Wellness11:30 - The Role of Emerging Technologies in Chiropractic Marketing15:00 - Balancing Traditional and Digital Marketing Approaches22:30 - Creative Strategies from Students28:00 - Networking Advice for Practitioners35:00 - Lightning Round Questions42:00 - Conclusion and ResourcesHarnessing the Power of Digital MarketingIn the age of technology, health and wellness practitioners must embrace digital marketing to thrive. Ronald Ware highlights the transformative potential of social media platforms like Instagram and TikTok. These platforms not only serve as vital communication tools but also allow practitioners to showcase their expertise and connect authentically with clients. By using social media effectively, practitioners can create a compelling online presence that attracts new clients and retains existing ones.Furthermore, Ronald emphasizes the importance of consistent messaging across all channels. He explains that maintaining a unified brand voice—whether through digital marketing or traditional methods—builds trust with potential clients. Practitioners are encouraged to be proactive in their marketing efforts, ensuring that their communications resonate with their target audience and reflect their unique services.Fostering Innovation Through Collaboration and NetworkingRonald illustrates how students at Life University embody a spirit of collaboration, leveraging their collective strengths to develop creative marketing strategies. This willingness to work together fosters innovation, leading to unique approaches that can reshape how established practitioners market their services. By engaging in collaborative projects, students not only enhance their learning experience but also create actionable strategies that seasoned practitioners can adopt to refresh their marketing efforts.Moreover, Ronald advocates for continuous learning and networking as essential components of professional growth. He urges practitioners, especially those who feel out of touch with current trends, to seek local workshops and online courses. Engaging with younger professionals and students through social clubs or community events can open new avenues for fresh ideas and insights. By actively participating in their communities, practitioners can establish valuable connections that inspire innovation and reinvigorate their marketing strategies.Links & ResourcesLife University FacultyRonald's LinkedInConfessions Coffee

When you think of Charleston, South Carolina, the first thing that comes to mind probably isn't the healthy meal options! In a place where fried food is a staple and a meal isn't complete without cornbread, Joy Wunrow is working to change that with her Project Lean Nation franchise. Today we're talking with her about what it's like to be a franchisee in the health and wellness industry, and the savvy business and marketing strategies she's employed to succeed. So join us, ya'll for insight into franchise ownership in health and wellness!You'll learn about:How Project Lean Nation is a different kind of franchiseThe challenges franchisees in health and wellness can faceLessons learned that can help franchisees succeedJoy Wunrow is the energetic and passionate franchise owner of Project Lean Nation, a meal delivery service dedicated to promoting health and wellness within the community. With nearly three years of experience, Joy has transformed her local franchise into a thriving hub for health-conscious individuals and families. She believes in the power of community and relationships, focusing not just on selling meals but also on supporting her customers' individual goals and lifestyles. Under her leadership, Project Lean Nation has become a beacon of healthy living in the Charleston area, championing initiatives that connect people and promote a healthier lifestyle for everyone.Timestamps0:00 - Introduction to Joy Wunrow and Project Lean Nation2:15 - Innovative Guerrilla Marketing Strategies5:45 - Community Engagement Initiatives10:30 - Embracing Competition and Collaboration14:00 - Long-term Vision for Expansion18:00 - Key Advice for Aspiring Franchisees22:30 - Lightning Round Questions26:00 - Closing Thoughts and ResourcesEngaging the Community: A Winning StrategyJoy shares how Project Lean Nation goes beyond the traditional meal delivery model by embedding itself in the local community. Through innovative guerrilla marketing tactics—like offering free samples and engaging directly with local businesses—Joy has built a strong brand presence that resonates with health-conscious consumers. This approach not only helps to attract new customers but also fosters a sense of loyalty among existing ones. By participating in community events and partnering with gyms and wellness centers, Joy’s franchise creates a network of support that empowers individuals to pursue healthier lifestyles.You will learn actionable strategies to engage their own communities, such as hosting collaborative events and leveraging social media for giveaways, ensuring their brand is seen as a valuable resource rather than just a transactional entity.Collaboration Over Competition: Redefining Business RelationshipsIn a competitive landscape filled with meal prep services, Joy's philosophy of viewing competitors as allies is a refreshing take. She emphasizes the importance of building relationships with other local franchises, fostering a collaborative spirit that benefits everyone involved. By referring customers to one another when necessary, Joy highlights the idea that promoting health and wellness should be a collective effort. This mindset not only helps to alleviate the stress of competition but also strengthens the local business ecosystem.You will gain insight into how adopting a cooperative approach can lead to increased brand visibility and customer trust. Joy’s experience shows that when businesses support one another, everyone wins—leading to healthier communities and more sustainable business practices.Links & ResourcesPLN Charleston FacebookPLN Charleston InstagramProject Lean Nation Website

It's no secret that being an entrepreneur in the health and wellness industry is something that requires an incredible amount of tenacity and perseverance that requires building resilience. Your business can be a lonely place and surrounding yourself with inspiration can make a world of difference! Today's guest, Jenn Drummond is remarkable woman who has conquered the world’s seven second summits and recently became a World Record Holder. But her journey goes far beyond mountaineering; it’s a testament to resilience, motivation, and the exhilaration of achievement. Her book, "QuitProof: 7 Strategies to Build Resilience and Achieve Your Life Goals" will be released in January, 2024.You'll learn:Where resilience comes from and how you can improve yoursWhy resilience is different in the heath and wellness industrySeven strategies you can use in times of adversityAbout building a personal brand that supports your missionJenn Drummond is an accomplished entrepreneur, a mother of seven, an international speaker, author, and host of her own podcast, Seek Your Summit. After a life-altering car accident in 2018, Jenn was inspired to take on the extraordinary challenge of climbing the world's seven second summits. Her journey showcases the power of resilience and motivation, encapsulated in her upcoming book, Quit Proof: Seven Strategies to Build Resilience and Achieve Your Life Goals, set to release in January 2024.Timestamps0:00 - Introduction to Jen Drummond and her incredible journey3:15 - Jenn's early experiences with resilience as a child6:45 - The decision to climb mountains after her car accident9:20 - The significance of teamwork in achieving big goals11:30 - Overcoming fear during climbs and using mental techniques15:00 - The seven strategies for resilience from her upcoming book21:10 - How to apply mountain climbing lessons to everyday challenges26:00 - Building a personal brand and connecting with your audience30:45 - Lightning round questions34:00 - Conclusion and where to find Jen onlineClimbing Your Personal Mountains: Strategies for ResilienceIn this episode, Jen emphasizes the transformative power of setting ambitious goals. By defining your "Everest," or ultimate aspiration, you create a driving force that fuels your resilience. Jenn shares how her own monumental goal of climbing the second highest mountains on each continent became a way to channel her energy and overcome her fears. For listeners, this serves as a potent reminder that dreaming big isn't just about ambition—it's about fortifying your mindset against setbacks.Moreover, Jenn's philosophy revolves around embracing imperfect starts. She encourages her audience to recognize that the path to success is rarely linear. By letting go of perfectionism, you can create space for learning and growth. This mindset shift can significantly benefit health and wellness practitioners who often feel pressured to present an ideal version of themselves. Embracing authenticity allows for genuine connections and deeper engagement with clients, ultimately fostering resilience.Building Community: The Essential Support SystemJenn highlights the crucial role of community and teamwork in both mountain climbing and achieving personal goals. Just as no climber ascends a peak alone, the support and collaboration of others are vital to navigating life’s challenges. For health and wellness practitioners, building a strong network can enhance accountability and provide motivation, fostering an environment where collective growth thrives.Additionally, Jenn’s approach to mental techniques, such as reframing frustrations (like hitting a red light) into moments of gratitude, offers practical tools for maintaining a positive mindset amidst adversity. This simple yet effective technique can empower listeners to transform daily irritations into opportunities for reflection and appreciation. By incorporating these methods, you not only build resilience but also cultivate a more fulfilling and connected life.Links & ResourcesJenn Drummond's websiteQuit Proof: 7 Strategies to Build Resilience and Achieve your Life GoalsJenn's LinkedIn