WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

Our guest this week is Emily White, of Emily White Designs. Emily has a successful business developing custom Genesis WordPress themes with her development partner, Greg Young. Emily clearly knows her customer base and is focused on giving her clients a fantastic customer experience. This interview shows you can still be successful running a small agency.

Emily White Designs

https://www.emilywhitedesigns.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 173

0:00 Podcast Intros

3:05 How Emily first got started with web design and development.

5:09 Finding a target market can be difficult. How did Emily find her target market?

6:53 Emily's thoughts on content marketing, and why she has that stance.

8:47 How Emily evolved her pricing structure over time.

12:39 What sort of client screening does Emily do to determine who she takes on as a client?

17:10 What process did Emily go through to find a development partner?

21:13 What is the difference in perception between a freelancer and an agency, even if that agency is two or three people?

23:26 The major differences in projects when you have a partnership as opposed to trying to contract out different pieces of the project.

25:20 Emily talks about working with an university on her agency's largest project to date.

28:32 Does Emily design for mobile first or desktop first on most projects?

29:35 Gathering content for web projects is a bit easier with professional bloggers.

31:51 The benefit that professional bloggers get from having a custom made design.

36:08 How Emily came to use Genesis as a theme framework, and the advantages of that community.

39:22 What advice Emily would give to budding web designers.

40:49 Steps you should take to define your ideal client.

43:45 Who else should we have on the show?

44:58 Podcast outros.

===================

Links mentioned during the show:

Genesis Framework

http://my.studiopress.com/themes/genesis/

The Big Web Show 53: Raising Rates (Start at about 38:27)

http://5by5.tv/bigwebshow/53

Basecamp

https://basecamp.com/

Clients From Heaven (WordCamp San Antonio 2016)

https://www.emilywhitedesigns.com/wp-content/uploads/2016/10/wcsatx.pdf

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/173-emily-white-partnerships-wordpress/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice-weekly WordPress business podcast.

Our guest this week is Emily White, of Emily White Designs. Emily has a successful business developing custom Genesis WordPress themes with her development partner, Greg Young. Emily clearly knows her customer base and is focused on giving her clients a fantastic customer experience. This interview shows you can still be successful running a small agency.

Emily White Designs

https://www.emilywhitedesigns.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 173

0:00 Podcast Intros

3:05 How Emily first got started with web design and development.

5:09 Finding a target market can be difficult. How did Emily find her target market?

6:53 Emily's thoughts on content marketing, and why she has that stance.

8:47 How Emily evolved her pricing structure over time.

12:39 What sort of client screening does Emily do to determine who she takes on as a client?

17:10 What process did Emily go through to find a development partner?

21:13 What is the difference in perception between a freelancer and an agency, even if that agency is two or three people?

23:26 The major differences in projects when you have a partnership as opposed to trying to contract out different pieces of the project.

25:20 Emily talks about working with an university on her agency's largest project to date.

28:32 Does Emily design for mobile first or desktop first on most projects?

29:35 Gathering content for web projects is a bit easier with professional bloggers.

31:51 The benefit that professional bloggers get from having a custom made design.

36:08 How Emily came to use Genesis as a theme framework, and the advantages of that community.

39:22 What advice Emily would give to budding web designers.

40:49 Steps you should take to define your ideal client.

43:45 Who else should we have on the show?

44:58 Podcast outros.

===================

Links mentioned during the show:

Genesis Framework

http://my.studiopress.com/themes/genesis/

The Big Web Show 53: Raising Rates (Start at about 38:27)

http://5by5.tv/bigwebshow/53

Basecamp

https://basecamp.com/

Clients From Heaven (WordCamp San Antonio 2016)

https://www.emilywhitedesigns.com/wp-content/uploads/2016/10/wcsatx.pdf

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/173-emily-white-partnerships-wordpress/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice-weekly WordPress business podcast.

This week, we look at site structure and SEO. How does site architecture affect your search rank? We look at keyword research, internal linking, URL structure, permalinks, categories and tags, 301 redirects, setting up call-to-actions throughout the site, user experience, and more.

One of the more valuable episodes we've done this year, especially if you're trying to get your site to rank higher.

==================

This Week's WordPress Panel

Jackie D'Elia: from Jackie D'Elia Design

Lee Jackson: from LeeJacksonDev.com

Brian Jackson: from Woorkup

John Locke: from Lockedown SEO

Jonathan Denwood: from WP-Tonic.com

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 171

0:00 Podcast Intros

2:57 WordPress News Story #1: Amazon S3 Outage Hits WordPress Businesses, Disrupting Services and Support

https://wptavern.com/amazon-s3-outage-hits-wordpress-businesses-disrupting-service-and-support

11:05 WordPress News Story #2: NextGEN Gallery Patches Critical SQL Injection Vulnerability

https://wptavern.com/nextgen-gallery-patches-critical-sql-injection-vulnerability

23:10 WordPress News Story #3: Behind the Scenes – Launching a Premium WordPress Coupon Plugin

https://kinsta.com/blog/wordpress-coupon-plugin/

32:39 Main Topic: Site Architecture and SEO.

33:08 When is site structure discussed in the design process with different agencies?

35:14 Organizing content, 301 redirects, and content audits.

39:30 The value of organizing menus, internal links, and user experience.

46:24 When you add internal linking and planning user personas with call to actions, then the magic happens.

49:03 The chicken and egg problem: when you don't work on your site, you don't get business from your site, so you don't do any work on your site.

51:42 Our advice on using categories and tags for internal linking and SEO. What to index and what to noindex.

57:37 More on tags and our thoughts on breadcrumbs as internal navigation.

1:00:34 Getting users to their destination in as few clicks as possible.

1:02:26 How effective are footer links for internal linking? Should you use these with optimized anchor text to increase your SEO for certain pages?

1:04:52 What is the correlation between social shares, traffic and ranking? What strategy can you use to boost pages?

1:08:48 Does engagement, like comments, have a difference on SEO?

1:12:00 What is an ideal URL structure for SEO? How short or long should your URLs be for ideal ranking?

1:16:50 Are there pages that you should noindex in Yoast?

1:18:54 What are some tools you can use for keyword research?

1:21:16 Podcast outros.

===================

Links mentioned during the show:

Intercom: Customer Messaging Platform

https://www.intercom.com/

What the Dormouse Said

https://www.amazon.com/What-Dormouse-Said-Counterculture-Personal/dp/0143036769

SEMrush

https://www.semrush.com/

WordPress SEO Checklist: 45 Tips for 2017

https://kinsta.com/blog/wordpress-seo-checklist/

KW Finder

https://kwfinder.com/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/172-site-architecture-seo/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development and maintenance service, and the publisher of a weekly WordPress business podcast.

This week, we look at site structure and SEO. How does site architecture affect your search rank? We look at keyword research, internal linking, URL structure, permalinks, categories and tags, 301 redirects, setting up call-to-actions throughout the site, user experience, and more.

One of the more valuable episodes we've done this year, especially if you're trying to get your site to rank higher.

==================

This Week's WordPress Panel

Jackie D'Elia: from Jackie D'Elia Design

Lee Jackson: from LeeJacksonDev.com

Brian Jackson: from Woorkup

John Locke: from Lockedown Design

Jonathan Denwood: from WP-Tonic.com

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 171

0:00 Podcast Intros

2:57 WordPress News Story #1: Amazon S3 Outage Hits WordPress Businesses, Disrupting Services and Support

https://wptavern.com/amazon-s3-outage-hits-wordpress-businesses-disrupting-service-and-support

11:05 WordPress News Story #2: NextGEN Gallery Patches Critical SQL Injection Vulnerability

https://wptavern.com/nextgen-gallery-patches-critical-sql-injection-vulnerability

23:10 WordPress News Story #3: Behind the Scenes – Launching a Premium WordPress Coupon Plugin

https://kinsta.com/blog/wordpress-coupon-plugin/

32:39 Main Topic: Site Architecture and SEO.

33:08 When is site structure discussed in the design process with different agencies?

35:14 Organizing content, 301 redirects, and content audits.

39:30 The value of organizing menus, internal links, and user experience.

46:24 When you add internal linking and planning user personas with call to actions, then the magic happens.

49:03 The chicken and egg problem: when you don't work on your site, you don't get business from your site, so you don't do any work on your site.

51:42 Our advice on using categories and tags for internal linking and SEO. What to index and what to noindex.

57:37 More on tags and our thoughts on breadcrumbs as internal navigation.

1:00:34 Getting users to their destination in as few clicks as possible.

1:02:26 How effective are footer links for internal linking? Should you use these with optimized anchor text to increase your SEO for certain pages?

1:04:52 What is the correlation between social shares, traffic and ranking? What strategy can you use to boost pages?

1:08:48 Does engagement, like comments, have a difference on SEO?

1:12:00 What is an ideal URL structure for SEO? How short or long should your URLs be for ideal ranking?

1:16:50 Are there pages that you should noindex in Yoast?

1:18:54 What are some tools you can use for keyword research?

1:21:16 Podcast outros.

===================

Links mentioned during the show:

Intercom: Customer Messaging Platform

https://www.intercom.com/

What the Dormouse Said

https://www.amazon.com/What-Dormouse-Said-Counterculture-Personal/dp/0143036769

SEMrush

https://www.semrush.com/

WordPress SEO Checklist: 45 Tips for 2017

https://kinsta.com/blog/wordpress-seo-checklist/

KW Finder

https://kwfinder.com/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/172-site-architecture-seo/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development and maintenance service, and the publisher of a weekly WordPress business podcast.

WordPress architect Mario Peshev joins us to talk WordPress in the enterprise. Mario is the founder and CEO of DevriX, a 25 person WordPress agency. He also is a core contributor to WordPress and a frequent speaker on web development.

Mario Peshev at DevWP.eu

http://devwp.eu/

DevriX:

http://devrix.com/

Mario Peshev on Twitter

https://twitter.com/no_fear_inc

Digital Growth with Mario Peshev

http://www.digitalgrowth.co/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 171

0:00 Podcast Intros

3:08 The origin story of Mario Peshev and DevriX

5:41 What is the perception of WordPress agencies at the enterprise level compared to other web development agencies?

8:55 How is the REST API affecting enterprise level WordPRess projects?

11:53 How does DevriX understand the needs of enterprise customers and attract them to their agency?

16:07 What role client education plays in charging premium rates. Showing the ROI of a project so clients make a wise investment.

20:01 Advice on specialization and differentiation. What to focus on and what to avoid.

24:48 Are people who call WordPress "spaghetti code" talking hot garbage?

27:43 Should WordPress core eventually become a more modular system?

29:39 Is there any fundamental difference between what can be produced with Drupal and WordPress?

34:15 Security for WordPress and the REST API.

38:46 In web development, you get what you pay for.

43:21 Thoughts on the past, present, and future of WordPress.

44:34 Mario's recommendations for levelling up as a web developer.

47:58 Podcast outros.

===================

Links mentioned during the show:

On WordPress Development Retainers

http://devwp.eu/on-wordpress-development-retainers/

The $15 WordPress Gig

http://devwp.eu/15-wordpress-gig/

BackPress

https://backpress.org/

Why WooMattic is big news for small businesses

http://buytaert.net/why-woonattic-is-big-news-for-small-businesses

Josh Pollock - Exceed Expectations with the REST API

https://joshpress.net/rest-api/

http://learnjosh.staging.wpengine.com/downloads/exceed-expectations-with-the-rest-api/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/171-mario-peshev-enterprise-wordpress/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice-weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

WordPress architect Mario Peshev joins us to talk WordPress in the enterprise. Mario is the founder and CEO of DevriX, a 25 person WordPress agency. He also is a core contributor to WordPress and a frequent speaker on web development.

Mario Peshev at DevWP.eu

http://devwp.eu/

DevriX:

http://devrix.com/

Mario Peshev on Twitter

https://twitter.com/no_fear_inc

Digital Growth with Mario Peshev

http://www.digitalgrowth.co/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 171

0:00 Podcast Intros

3:08 The origin story of Mario Peshev and DevriX

5:41 What is the perception of WordPress agencies at the enterprise level compared to other web development agencies?

8:55 How is the REST API affecting enterprise level WordPRess projects?

11:53 How does DevriX understand the needs of enterprise customers and attract them to their agency?

16:07 What role client education plays in charging premium rates. Showing the ROI of a project so clients make a wise investment.

20:01 Advice on specialization and differentiation. What to focus on and what to avoid.

24:48 Are people who call WordPress "spaghetti code" talking hot garbage?

27:43 Should WordPress core eventually become a more modular system?

29:39 Is there any fundamental difference between what can be produced with Drupal and WordPress?

34:15 Security for WordPress and the REST API.

38:46 In web development, you get what you pay for.

43:21 Thoughts on the past, present, and future of WordPress.

44:34 Mario's recommendations for levelling up as a web developer.

47:58 Podcast outros.

===================

Links mentioned during the show:

On WordPress Development Retainers

http://devwp.eu/on-wordpress-development-retainers/

The $15 WordPress Gig

http://devwp.eu/15-wordpress-gig/

BackPress

https://backpress.org/

Why WooMattic is big news for small businesses

http://buytaert.net/why-woonattic-is-big-news-for-small-businesses

Josh Pollock - Exceed Expectations with the REST API

https://joshpress.net/rest-api/

http://learnjosh.staging.wpengine.com/downloads/exceed-expectations-with-the-rest-api/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/171-mario-peshev-enterprise-wordpress/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice-weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

In this episode, we look at the value of participating in the WordPress community, both offline and online. Is there anything substantial to be gained from befriending people who do the same thing that you do?

Join us every Saturday at 9 am PST for our live show where you can ask WordPress tech questions and be part of the discussion.

To see a list upcoming Saturday shows go to the WP-Tonic website.

https://www.wp-tonic.com/blab/

==================

WordPress panel for Episode 170:

Sallie Goetsch https://www.wpfangirl.com/

Jonathan Denwood https://www.wp-tonic.com/

John Locke Lockedown SEO

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

================

Table of Contents for Episode 170:

0:00 Podcast intros.

2:25 WordPress News Story #1: Cloudflare Memory Leak Exposes Private Data

https://wptavern.com/cloudflare-memory-leak-exposes-private-data

Incident report on memory leak caused by Cloudflare parser bug

https://blog.cloudflare.com/incident-report-on-memory-leak-caused-by-cloudflare-parser-bug/

Cloudflare Data Leak: How to Secure Your Site

https://www.wordfence.com/blog/2017/02/cloudflare-data-leak/

7:31 WordPress Story #2: WordPress Core Editor Team Publishes UI Prototype for “Gutenberg,” an Experimental Block Based Editor

https://wptavern.com/wordpress-core-editor-team-publishes-ui-prototype-for-gutenberg-an-experimental-block-based-editor

13:31 WordPress News Story #3: Should I use the WordPress Jetpack plugin on my site?

http://chrislema.com/wordpress-jetpack-plugin/

19:47 Main Topic: What's the Value of participating in the WordPress Community?

20:16 What is the big value of being a part of the WordPress Meetups and WordCamps?

26:15 Do people refer work to you when they get to know you at the local WordPress Meetup? Does participating in the Meetup lead to more work?

29:47 Why is there resistance from general web agencies in each city to participating in the WordPress community?

34:56 A strong Meetup group is the prerequisite to hosting an annual WordCamp.

38:11 How do you prevent burnout when you are a Meetup organizer?

42:25 How do get involved in the WordPress community online? (For the introverts in the crowd).

46:55 Is there a competitive advantage to participating in the WordPress community if you use WordPress as a tool to build websites?

52:05 Podcast outros.

===================

Links mentioned during the show:

Slimpack - Lightweight Jetpack

https://wordpress.org/plugins/slimpack/

Tech Liminal

https://techliminal.com/

Reno Collective

http://renocollective.com/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/170-wordpress-community/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and development service, and the publisher of a twice-weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

In this episode, we look at the value of participating in the WordPress community, both offline and online. Is there anything substantial to be gained from befriending people who do the same thing that you do?

Join us every Saturday at 9 am PST for our live show where you can ask WordPress tech questions and be part of the discussion.

To see a list upcoming Saturday shows go to the WP-Tonic website.

https://www.wp-tonic.com/blab/

==================

WordPress panel for Episode 170:

Sallie Goetsch https://www.wpfangirl.com/

Jonathan Denwood https://www.wp-tonic.com/

John Locke https://www.lockedowndesign.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

================

Table of Contents for Episode 170:

0:00 Podcast intros.

2:25 WordPress News Story #1: Cloudflare Memory Leak Exposes Private Data

https://wptavern.com/cloudflare-memory-leak-exposes-private-data

Incident report on memory leak caused by Cloudflare parser bug

https://blog.cloudflare.com/incident-report-on-memory-leak-caused-by-cloudflare-parser-bug/

Cloudflare Data Leak: How to Secure Your Site

https://www.wordfence.com/blog/2017/02/cloudflare-data-leak/

7:31 WordPress Story #2: WordPress Core Editor Team Publishes UI Prototype for “Gutenberg,” an Experimental Block Based Editor

https://wptavern.com/wordpress-core-editor-team-publishes-ui-prototype-for-gutenberg-an-experimental-block-based-editor

13:31 WordPress News Story #3: Should I use the WordPress Jetpack plugin on my site?

http://chrislema.com/wordpress-jetpack-plugin/

19:47 Main Topic: What's the Value of participating in the WordPress Community?

20:16 What is the big value of being a part of the WordPress Meetups and WordCamps?

26:15 Do people refer work to you when they get to know you at the local WordPress Meetup? Does participating in the Meetup lead to more work?

29:47 Why is there resistance from general web agencies in each city to participating in the WordPress community?

34:56 A strong Meetup group is the prerequisite to hosting an annual WordCamp.

38:11 How do you prevent burnout when you are a Meetup organizer?

42:25 How do get involved in the WordPress community online? (For the introverts in the crowd).

46:55 Is there a competitive advantage to participating in the WordPress community if you use WordPress as a tool to build websites?

52:05 Podcast outros.

===================

Links mentioned during the show:

Slimpack - Lightweight Jetpack

https://wordpress.org/plugins/slimpack/

Tech Liminal

https://techliminal.com/

Reno Collective

http://renocollective.com/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/170-wordpress-community/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and development service, and the publisher of a twice-weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Chris Lema and AJ Morris of Liquid Web stop by to talk product innovation, hosting, and the WordPress community.

We're also joined by our WordPress panel for this special episode.

Cast for Episode 169:

AJ Morris: https://ajmorris.me/

Chris Lema: http://chrislema.com/

Sallie Goetsch https://www.wpfangirl.com/

Lee Jackson https://trailblazer.fm

Jonathan Denwood https://www.wp-tonic.com/

John Locke Lockedown SEO

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 169:

0:00 Podcast intros.

4:03 Why did Chris choose LiquidWeb as his next company to join? What criteria did he evaluate?

7:48 How do you differentiate yourself in a market where you are not first to market?

10:45 Why LiquidWeb can still cover a lot of space in the WordPress hosting space, and areas that many managed WordPress hosts fail to cover.

17:35 Building a new product for customers that will be useful for updates.

19:45 Evaluating the competition in the WordPress hosting space and working with restraints.

24:38 Picking a strategic target for your hosting product so you can deliver maximum value.

28:28 Looking for the gaps in the existing market, and does that gap constitute a market?

31:04 Why GoDaddy may have bought WP Curve and how they are trying to consolidate their market segments.

35:37 Layers of security in the stack below the application, the network levels and infrastructure levels.

40:59 Timeline for continued support for Multisite on LiquidWeb.

42:32 Accepting the rules of the WordPress ecosystem, and working within those constraints. Predicting the decisions about the future of WordPress.

49:38 Insider baseball posts don't talk to customers - they talk to the 5000 people who are the super-inside WordPress Community.

54:03 In software development cycles, what's old is new again. 

57:52 How important is it to be involved in the WordPress community to market to the WordPress community and their customers? The hidden benefit of community on your marketing message.

1:03:18 Podcast outros.

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/169-aj-morris-chris-lema-liquidweb/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Chris Lema and AJ Morris of Liquid Web stop by to talk product innovation, hosting, and the WordPress community.

We're also joined by our WordPress panel for this special episode.

Cast for Episode 169:

AJ Morris: https://ajmorris.me/

Chris Lema: http://chrislema.com/

Sallie Goetsch https://www.wpfangirl.com/

Lee Jackson http://leejacksondev.com/

Jonathan Denwood https://www.wp-tonic.com/

John Locke https://www.lockedowndesign.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 169:

0:00 Podcast intros.

4:03 Why did Chris choose LiquidWeb as his next company to join? What criteria did he evaluate?

7:48 How do you differentiate yourself in a market where you are not first to market?

10:45 Why LiquidWeb can still cover a lot of space in the WordPress hosting space, and areas that many managed WordPress hosts fail to cover.

17:35 Building a new product for customers that will be useful for updates.

19:45 Evaluating the competition in the WordPress hosting space and working with restraints.

24:38 Picking a strategic target for your hosting product so you can deliver maximum value.

28:28 Looking for the gaps in the existing market, and does that gap constitute a market?

31:04 Why GoDaddy may have bought WP Curve and how they are trying to consolidate their market segments.

35:37 Layers of security in the stack below the application, the network levels and infrastructure levels.

40:59 Timeline for continued support for Multisite on LiquidWeb.

42:32 Accepting the rules of the WordPress ecosystem, and working within those constraints. Predicting the decisions about the future of WordPress.

49:38 Insider baseball posts don't talk to customers - they talk to the 5000 people who are the super-inside WordPress Community.

54:03 In software development cycles, what's old is new again. 

57:52 How important is it to be involved in the WordPress community to market to the WordPress community and their customers? The hidden benefit of community on your marketing message.

1:03:18 Podcast outros.

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/169-aj-morris-chris-lema-liquidweb/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.