WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

We look at the role of user experience design in web design. How does UX differ from other disciplines in web design and development?

Our panel this week:

Krissie VandeNoord: http://krissievandenoord.com/

Sallie Goetsch: https://www.wpfangirl.com/

Jackie D'Elia: https://jackiedelia.com/

Kim Shivler: https://whiteglovewebtraining.com/

John Locke: https://www.lockedownseo.com/

Jonathan Denwood: https://www.wp-tonic.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 168

0:00 Podcast intros.

3:16 WordPress News Story #1: #StopMullware — On the Security of 27% of the Websites on the Internet

http://web.archive.org/web/20170214062414/https://medium.com/@CiPHPerCoder/stopmullware-on-the-security-of-27-of-the-websites-on-the-internet-298a7e5b6871

Matt Mullenweg Responds to Security Rant: Digital Signatures for WordPress Updates Are Important but Not a Priority

https://wptavern.com/matt-mullenweg-responds-to-security-rant-digital-signatures-for-wordpress-updates-are-important-but-not-a-priority

14:32 WordPress News Story #2: WordPress REST API Vulnerability Exploits Continue

https://wptavern.com/wordpress-rest-api-vulnerability-exploits-continue

RCE Attempts Against the Latest WordPress REST API Vulnerability

https://blog.sucuri.net/2017/02/rce-attempts-against-the-latest-wordpress-rest-api-vulnerability.html

A Feeding Frenzy to Deface WordPress Sites

https://www.wordfence.com/blog/2017/02/rest-api-exploit-feeding-frenzy-deface-wordpress-sites/

25:38 WordPress News Story #3: How Many WordPress Plugins is Too Many? The Answer Might Surprise You

https://wplift.com/how-many-wordpress-plugins

Main Topic: What is UX Design?

32:22 What is UX? How does it differ from other web design disciplines?

36:01 What are the impacts of bad user experience or not considering UX?

39:40 What impact does UX have on something like an online course?

44:59 Why are UX and UI confused so often? What are the real differences between user experience design and user interface design?

46:25 Where does UX design fit into the larger design plan? When does user research get presented to visual designers and back-end engineers?

49:35 Balancing usability and functionality.

56:38 Some recommendations for UX resources to learn from.

1:07:55 Podcast outros.

===================

Links mentioned during the show:

Rethink.fm Episode #8: Designing User Experiences

http://rethink.fm/podcast/episode-8-designing-user-experiences/

Lucky Orange

http://www.luckyorange.com/

Tragic Design

http://tragicdesign.com/

Foundations of UX: Content Strategy

https://www.lynda.com/Content-Strategy-tutorials/Foundations-UX-Content-Strategy/473877-2.html

Foundations of UX: Logic and Content

https://www.lynda.com/Web-Interaction-Design-tutorials/Foundations-UX-Logic-Content/141156-2.html

Human Factors Intl

http://www.humanfactors.com/

User Testing

https://www.usertesting.com/

Feedbackerr

http://feedbackerr.com/

DarkPatterns.org

https://darkpatterns.org/

Design of Everday things

https://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123

Just Enough Research

https://abookapart.com/products/just-enough-research

Designing for Emotion

https://abookapart.com/products/designing-for-emotion

Don't Make Me Think

https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/

Crazy Egg

https://www.crazyegg.com/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/168-user-experience-design/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

We look at the role of user experience design in web design. How does UX differ from other disciplines in web design and development?

Our panel this week:

Krissie VandeNoord: http://krissievandenoord.com/

Sallie Goetsch: https://www.wpfangirl.com/

Jackie D'Elia: https://jackiedelia.com/

Kim Shivler: https://whiteglovewebtraining.com/

John Locke: https://www.lockedowndesign.com/

Jonathan Denwood: https://www.wp-tonic.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 168

0:00 Podcast intros.

3:16 WordPress News Story #1: #StopMullware — On the Security of 27% of the Websites on the Internet

http://web.archive.org/web/20170214062414/https://medium.com/@CiPHPerCoder/stopmullware-on-the-security-of-27-of-the-websites-on-the-internet-298a7e5b6871

Matt Mullenweg Responds to Security Rant: Digital Signatures for WordPress Updates Are Important but Not a Priority

https://wptavern.com/matt-mullenweg-responds-to-security-rant-digital-signatures-for-wordpress-updates-are-important-but-not-a-priority

14:32 WordPress News Story #2: WordPress REST API Vulnerability Exploits Continue

https://wptavern.com/wordpress-rest-api-vulnerability-exploits-continue

RCE Attempts Against the Latest WordPress REST API Vulnerability

https://blog.sucuri.net/2017/02/rce-attempts-against-the-latest-wordpress-rest-api-vulnerability.html

A Feeding Frenzy to Deface WordPress Sites

https://www.wordfence.com/blog/2017/02/rest-api-exploit-feeding-frenzy-deface-wordpress-sites/

25:38 WordPress News Story #3: How Many WordPress Plugins is Too Many? The Answer Might Surprise You

https://wplift.com/how-many-wordpress-plugins

Main Topic: What is UX Design?

32:22 What is UX? How does it differ from other web design disciplines?

36:01 What are the impacts of bad user experience or not considering UX?

39:40 What impact does UX have on something like an online course?

44:59 Why are UX and UI confused so often? What are the real differences between user experience design and user interface design?

46:25 Where does UX design fit into the larger design plan? When does user research get presented to visual designers and back-end engineers?

49:35 Balancing usability and functionality.

56:38 Some recommendations for UX resources to learn from.

1:07:55 Podcast outros.

===================

Links mentioned during the show:

Rethink.fm Episode #8: Designing User Experiences

http://rethink.fm/podcast/episode-8-designing-user-experiences/

Lucky Orange

http://www.luckyorange.com/

Tragic Design

http://tragicdesign.com/

Foundations of UX: Content Strategy

https://www.lynda.com/Content-Strategy-tutorials/Foundations-UX-Content-Strategy/473877-2.html

Foundations of UX: Logic and Content

https://www.lynda.com/Web-Interaction-Design-tutorials/Foundations-UX-Logic-Content/141156-2.html

Human Factors Intl

http://www.humanfactors.com/

User Testing

https://www.usertesting.com/

Feedbackerr

http://feedbackerr.com/

DarkPatterns.org

https://darkpatterns.org/

Design of Everday things

https://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123

Just Enough Research

https://abookapart.com/products/just-enough-research

Designing for Emotion

https://abookapart.com/products/designing-for-emotion

Don't Make Me Think

https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/

Crazy Egg

https://www.crazyegg.com/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/168-user-experience-design/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Tim Brown is someone that if you haven't heard of him yet, you soon will. A web designer, marketer, and WordPress fanatic from Minneapolis, MN, Tim has been building his personal brand while working full time at a local agency. Seriously, Tim publishes quality content like a beast, and has earned every bit of his success.

In this episode, Tim will share his experiences in both freelancing, organizing projects, SEO, and marketing your brand.

You can learn more about Tim at https://timbdesign.com/

Follow Tim Brown on Twitter: https://twitter.com/timbdesignmpls

Read Tim's book, WordPress Development For Noobs:
https://timbdesign.com/wp

It's a Code World (Tim Brown's podcast - highly recommended)
https://itunes.apple.com/us/podcast/its-a-code-world/id1002926993?mt=2

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 167

0:00 Podcast intros.

3:31 Tim's origin story. How did he get into web design and development?

6:20 How does Tim address the three pillars of web projects (content, design, development)?

11:40 How does working for an agency and being a freelance web designer differ?

17:52 Building your personal brand and getting through The Dip.

22:25 Why Tim is not afraid to put the spotlight on other web designers in Minneapolis.

25:41 Thoughts on conversion rate optimization and SEO.

32:31 How does Tim display his value to prospects on his website to blow away his competitors?

37:20 How Tim structures his Statement of Work and Functionality Documents to prevent scope creep during a project.

40:36 Clients don't always fear high price. Here's what Tim does to make clients feel less fearful about working with him.

48:48 Tim's advice when it comes to SEO.

55:04 Podcast outros.

===================

Links mentioned during the show:

Snap Agency

https://www.snapagency.com/

SeanWes: The Overlap Technique

http://seanwes.com/podcast/052-the-overlap-technique/

http://seanwes.com/podcast/137-the-overlap-technique-a-crash-course/

The Dip (Seth Godin)

https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666

Press Release Rocket

http://www.pressreleaserocket.net/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/167-tim-brown-freelancing-seo/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development and support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Tim Brown is someone that if you haven't heard of him yet, you soon will. A web designer, marketer, and WordPress fanatic from Minneapolis, MN, Tim has been building his personal brand while working full time at a local agency. Seriously, Tim publishes quality content like a beast, and has earned every bit of his success.

In this episode, Tim will share his experiences in both freelancing, organizing projects, SEO, and marketing your brand.

You can learn more about Tim at https://timbdesign.com/

Follow Tim Brown on Twitter: https://twitter.com/timbdesignmpls

Read Tim's book, WordPress Development For Noobs:
https://timbdesign.com/wp

It's a Code World (Tim Brown's podcast - highly recommended)
https://itunes.apple.com/us/podcast/its-a-code-world/id1002926993?mt=2

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 167

0:00 Podcast intros.

3:31 Tim's origin story. How did he get into web design and development?

6:20 How does Tim address the three pillars of web projects (content, design, development)?

11:40 How does working for an agency and being a freelance web designer differ?

17:52 Building your personal brand and getting through The Dip.

22:25 Why Tim is not afraid to put the spotlight on other web designers in Minneapolis.

25:41 Thoughts on conversion rate optimization and SEO.

32:31 How does Tim display his value to prospects on his website to blow away his competitors?

37:20 How Tim structures his Statement of Work and Functionality Documents to prevent scope creep during a project.

40:36 Clients don't always fear high price. Here's what Tim does to make clients feel less fearful about working with him.

48:48 Tim's advice when it comes to SEO.

55:04 Podcast outros.

===================

Links mentioned during the show:

Snap Agency

https://www.snapagency.com/

SeanWes: The Overlap Technique

http://seanwes.com/podcast/052-the-overlap-technique/

http://seanwes.com/podcast/137-the-overlap-technique-a-crash-course/

The Dip (Seth Godin)

https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666

Press Release Rocket

http://www.pressreleaserocket.net/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/167-tim-brown-freelancing-seo/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development and support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

In this week's WordPress panel, we looked at social media tools and services. What tools do we use to share, track, and accelerate social media engagement?

We also talk social media strategies, and what platforms are giving us the best returns.

We do a live show every Saturday at 9am PST. You can find details about each Saturday show here: https://www.wp-tonic.com/blab/

=======

Our panel this week:

Sallie Goetsch

https://www.wpfangirl.com/

Lee Jackson

https://trailblazer.fm/

Morten Rand-Hendriksen

https://mor10.com/

Jackie D'Elia

https://jackiedelia.com/ and http://rethink.fm/

Jonathan Denwood

https://www.wp-tonic.com/

John Locke

Lockedown SEO

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 166

0:00 Podcast intros.

6:00 WordPress News Story #1: WPWeekly Episode 262 – Interview With Morten Rand-Hendriksen

https://wptavern.com/wpweekly-episode-262-interview-with-morten-rand-hendriksen

The Case for WordPress Telemetry

https://mor10.com/the-case-for-wordpress-telemetry/

24:19 WordPress News Story #2:  WordPress.org Releases Plans For Customization In 2017

https://torquemag.io/2017/01/wordpress-org-releases-plans-customization-2017/

34:19 Main Topic: Social Media Tools

34:21 What tools are you using for social media? What platforms are you focusing on?

48:45 Some tools that we have used, and social tools that we are experimenting with.

1:03:40 YouTube as a social network.

1:06:34 We mourn the loss of Blab, and what could have been for that network.

1:10:39 Podcast Outros.

===================

Links mentioned during the show:

Gutenberg

https://wordpress.github.io/gutenberg/

EA Share Count

http://www.billerickson.net/share-count-plugin/

Social Warfare

https://warfareplugins.com/

Buffer

https://buffer.com/app

165 WP-Tonic: Mojca Marš – All About Facebook Ads

https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/

Edgar

https://meetedgar.com/

Social Networks Auto Poster {SNAP}

http://www.nextscripts.com/social-networks-auto-poster-for-wordpress/

WP Innovator on Facebook

https://www.facebook.com/wpinnovator/

Scriptless Social Sharing

https://wordpress.org/plugins/scriptless-social-sharing/

DrumUp - Content Marketing & Social Media Management Tool

https://drumup.io/

Hootsuite

https://hootsuite.com/

Feedly

https://feedly.com/

BuzzSumo

http://buzzsumo.com/

CoSchedule - Content Marketing Editorial Calendar Software

http://coschedule.com/

GaggleAmp

https://www.gaggleamp.com/

Social Rabbit

https://socialrabbitplugin.com/

Likealyzer

http://likealyzer.com/

Spokal

http://www.getspokal.com/

Social Media Colors reference

https://www.lockedownseo.com/social-media-colors/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/166-social-media-tools-2017/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

In this week's WordPress panel, we looked at social media tools and services. What tools do we use to share, track, and accelerate social media engagement?

We also talk social media strategies, and what platforms are giving us the best returns.

We do a live show every Saturday at 9am PST. You can find details about each Saturday show here: https://www.wp-tonic.com/blab/

=======

Our panel this week:

Sallie Goetsch

https://www.wpfangirl.com/

Lee Jackson

http://leejacksondev.com/podcast/ and http://angledcrown.com/

Morten Rand-Hendriksen

https://mor10.com/

Jackie D'Elia

https://jackiedelia.com/ and http://rethink.fm/

Jonathan Denwood

https://www.wp-tonic.com/

John Locke

https://www.lockedowndesign.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 166

0:00 Podcast intros.

6:00 WordPress News Story #1: WPWeekly Episode 262 – Interview With Morten Rand-Hendriksen

https://wptavern.com/wpweekly-episode-262-interview-with-morten-rand-hendriksen

The Case for WordPress Telemetry

https://mor10.com/the-case-for-wordpress-telemetry/

24:19 WordPress News Story #2:  WordPress.org Releases Plans For Customization In 2017

https://torquemag.io/2017/01/wordpress-org-releases-plans-customization-2017/

34:19 Main Topic: Social Media Tools

34:21 What tools are you using for social media? What platforms are you focusing on?

48:45 Some tools that we have used, and social tools that we are experimenting with.

1:03:40 YouTube as a social network.

1:06:34 We mourn the loss of Blab, and what could have been for that network.

1:10:39 Podcast Outros.

===================

Links mentioned during the show:

Gutenberg

https://wordpress.github.io/gutenberg/

EA Share Count

http://www.billerickson.net/share-count-plugin/

Social Warfare

https://warfareplugins.com/

Buffer

https://buffer.com/app

165 WP-Tonic: Mojca Marš – All About Facebook Ads

https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/

Edgar

https://meetedgar.com/

Social Networks Auto Poster {SNAP}

http://www.nextscripts.com/social-networks-auto-poster-for-wordpress/

WP Innovator on Facebook

https://www.facebook.com/wpinnovator/

Scriptless Social Sharing

https://wordpress.org/plugins/scriptless-social-sharing/

DrumUp - Content Marketing & Social Media Management Tool

https://drumup.io/

Hootsuite

https://hootsuite.com/

Feedly

https://feedly.com/

BuzzSumo

http://buzzsumo.com/

CoSchedule - Content Marketing Editorial Calendar Software

http://coschedule.com/

GaggleAmp

https://www.gaggleamp.com/

Social Rabbit

https://socialrabbitplugin.com/

Likealyzer

http://likealyzer.com/

Spokal

http://www.getspokal.com/

Social Media Colors reference

https://www.lockedowndesign.com/social-media-colors/

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/166-social-media-tools-2017/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective.

http://superspicymedia.com/

=============

Table of Contents for Episode 165

0:00 Podcast Intros

2:53 What things is Mojca applying in her business that's allowing her to double her income from last year?

4:34 Why Mojca recommends Facebook ads above other social media lead generation channels.

6:20 The reason you would want to invest in Facebook advertising for content promotion.

8:26 What is the Facebook Pixel? And why should you have that on your website?

13:14 More on pay-per-actions in Facebook advertising.

14:39 What you need to know about boosting posts on Facebook.

19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that?

21:38 You can also create a lookalike audience from that uploaded email list.

22:54 Some useful information about Lead Ads on Facebook.

28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)?

32:36 The value of testing different ad campaigns on Facebook, and  predicting campaign success.

35:14 Should you use long form content in Facebook campaigns?

37:54 Whats a good guideline for the text on image ratio?

40:51 Podcast outros and where to find Mojca on the web.

Mojca's email course on Facebook advertising:

http://superspicymedia.com/fbads/

Mojca Marš on Twitter:

https://twitter.com/mojcamars

===================

Links mentioned during the show:

AdEspresso Academy

https://adespresso.com/academy/

039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2

https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/

https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/

Leadpages Facebook Advertising Course

https://lps.leadpages.net/facebook-advertising-course/

===================

Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers.

Head over to https://www.liquidweb.com/wordpress  and use the code WPTONIC33 at checkout for your 33% discount.

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective.

http://superspicymedia.com/

=============

Table of Contents for Episode 165

0:00 Podcast Intros

2:53 What things is Mojca applying in her business that's allowing her to double her income from last year?

4:34 Why Mojca recommends Facebook ads above other social media lead generation channels.

6:20 The reason you would want to invest in Facebook advertising for content promotion.

8:26 What is the Facebook Pixel? And why should you have that on your website?

13:14 More on pay-per-actions in Facebook advertising.

14:39 What you need to know about boosting posts on Facebook.

19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that?

21:38 You can also create a lookalike audience from that uploaded email list.

22:54 Some useful information about Lead Ads on Facebook.

28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)?

32:36 The value of testing different ad campaigns on Facebook, and  predicting campaign success.

35:14 Should you use long form content in Facebook campaigns?

37:54 Whats a good guideline for the text on image ratio?

40:51 Podcast outros and where to find Mojca on the web.

Mojca's email course on Facebook advertising:

http://superspicymedia.com/fbads/

Mojca Marš on Twitter:

https://twitter.com/mojcamars

===================

Links mentioned during the show:

AdEspresso Academy

https://adespresso.com/academy/

039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2

https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/

https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/

Leadpages Facebook Advertising Course

https://lps.leadpages.net/facebook-advertising-course/

===================

Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers.

Head over to https://www.liquidweb.com/wordpress  and use the code WPTONIC33 at checkout for your 33% discount.

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

We have a great discussion here with Cody Landefeld, co-founder of Mode Effect, a WordPress ecommerce agency that has worked with Fortune 500 companies.

We talk with Cody about some of the difference between a regular web project and an eCommerce web project. What should you be preparing for with eCommerce that is different from regular web development?

You can learn more about Cody at https://modeeffect.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 164

0:00 Podcast intros.

2:55 WordPress News Story #1: Logging Into WooCommerce.com Now Requires a WordPress.com Account

https://wptavern.com/logging-into-woocommerce-com-now-requires-a-wordpress-com-account

9:29 WordPress Story #2:  Content Injection Vulnerability in WordPress 4.7 and 4.7.1

https://blog.sucuri.net/2017/02/content-injection-vulnerability-wordpress-rest-api.html

16:45 WordPress Story #3: WordPress Telemetry Proposal Addresses Long-Standing Privacy Concerns as GDPR Compliance Deadline Looms

https://wptavern.com/wordpress-telemetry-proposal-addresses-long-standing-privacy-concerns-as-gdpr-compliance-deadline-looms

23:02 What are things that clients do not realize about the preparation involved in an ecommerce project?

28:00 What components differ between a marketing website to an ecommerce site?

32:00 Jonathan's recommendation for an ecommerce store with zero track record (aka a brand new site with an inexperienced site owner).

34:58 Cody's opinion on first-time ecommerce businesses, and what he asks prospects to determine if WooCommerce is a good fit for them.

40:01 How content and product stories fit into driving traffic to an ecommerce site.

42:28 How email marketing can help build anticipation for a product launch.

46:21 What things take ecommerce site owners by surprise?

49:36 Which platforms and secondary channels should an ecommerce store have products on in addition to their website?

52:37 Advice for intertwining a bricks and mortar store and online store?

58:46 Thoughts on ecommerce and mobile.

1:01:44 Podcast outros.

===================

Links mentioned during the show:

Your Website Isn't Field of Dreams

https://www.lockedownseo.com/your-website-isnt-field-of-dreams/

Jimmy Beans Wool

https://www.jimmybeanswool.com/class.asp

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/164-ecommerce-website-vs-regular-website/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development service, and the publisher of a weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

We have a great discussion here with Cody Landefeld, co-founder of Mode Effect, a WordPress ecommerce agency that has worked with Fortune 500 companies.

We talk with Cody about some of the difference between a regular web project and an eCommerce web project. What should you be preparing for with eCommerce that is different from regular web development?

You can learn more about Cody at https://modeeffect.com/

==================

Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

==================

Table of Contents for Episode 164

0:00 Podcast intros.

2:55 WordPress News Story #1: Logging Into WooCommerce.com Now Requires a WordPress.com Account

https://wptavern.com/logging-into-woocommerce-com-now-requires-a-wordpress-com-account

9:29 WordPress Story #2:  Content Injection Vulnerability in WordPress 4.7 and 4.7.1

https://blog.sucuri.net/2017/02/content-injection-vulnerability-wordpress-rest-api.html

16:45 WordPress Story #3: WordPress Telemetry Proposal Addresses Long-Standing Privacy Concerns as GDPR Compliance Deadline Looms

https://wptavern.com/wordpress-telemetry-proposal-addresses-long-standing-privacy-concerns-as-gdpr-compliance-deadline-looms

23:02 What are things that clients do not realize about the preparation involved in an ecommerce project?

28:00 What components differ between a marketing website to an ecommerce site?

32:00 Jonathan's recommendation for an ecommerce store with zero track record (aka a brand new site with an inexperienced site owner).

34:58 Cody's opinion on first-time ecommerce businesses, and what he asks prospects to determine if WooCommerce is a good fit for them.

40:01 How content and product stories fit into driving traffic to an ecommerce site.

42:28 How email marketing can help build anticipation for a product launch.

46:21 What things take ecommerce site owners by surprise?

49:36 Which platforms and secondary channels should an ecommerce store have products on in addition to their website?

52:37 Advice for intertwining a bricks and mortar store and online store?

58:46 Thoughts on ecommerce and mobile.

1:01:44 Podcast outros.

===================

Links mentioned during the show:

Your Website Isn't Field of Dreams

https://www.lockedowndesign.com/your-website-isnt-field-of-dreams/

Jimmy Beans Wool

https://www.jimmybeanswool.com/class.asp

===================

Find bonus content for this episode on the WP-Tonic website:

https://www.wp-tonic.com/podcast/164-ecommerce-website-vs-regular-website/

===================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===================

WP-Tonic is both a WordPress development service, and the publisher of a weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.