While copywriting isn’t exactly a mainstream skill set just yet, it’s not a secret either.
Most business owners have a general understanding of what it is.
That said, over the decade I’ve been a copywriter, I’ve noticed there are some lingering misconceptions about copywriting that remain prevalent among business owners, marketers, and even copywriters themselves.
In today’s episode, we’re going to dig into the three most common misconceptions that people have about copywriting.
This episode of Write Bites is sponsored by Copy.AI, a toolkit that helps writers, marketers, and freelancers harness the power of GPT-3 to quickly create first draft copy for their businesses and clients. Click here to try Copy.AI free for 30 days.
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While copywriting may not be mainstream enough for the average person on the street to know what it is, it’s not exactly a hidden skillset either.
If you talk to most business owners or marketers today, they’re going to understand what copywriting is (as a general rule).
That said, over the decade I’ve been in this business, I’ve noticed that there are some lingering misconceptions about copywriting that remain prevalent among business owners, marketers, and even copywriters themselves.
And so in today’s episode, we’re going to dig into the three most common misconceptions that people have about copywriting.
Today’s episode is sponsored by CopyAI, a toolkit that helps writers, marketers, and freelancers skip writer’s block completely and quickly create first draft copy for themselves and their clients.
If you head on over to https://www.copy.ai/jacob, you can get a 30-day free trial and try it out for yourself.
So let’s dive straight into the three most common misconceptions people have about copywriting.
Misconception #1: Copywriting Is What Sells Things
Misconception number one is the idea that copywriting is what sells things.
In reality, copywriting does not sell things. Product-market fit is what sells things.
And this makes sense when you think about it.
Think back to the last thing you purchased online. Why did you buy it?
The answer to that is that you wanted it.
You saw something that you wanted or needed.
It matched a desire that you had, it provided a benefit you wanted, it helped you solve a problem you had been looking to solve…
Whatever the reason, it matched something that you wanted and you made the purchase.
Now the marketing helped put it in front of you.
The messaging and the copywriting helped you understand that this was what you were looking for.
Maybe the messaging even pushed you that last step from “Hey, I’d really like this” to “I’m buying this now”.
But at the end of the day, the reason you purchased that thing was because it matched something you already wanted.
And this is what’s known as product-market fit.
It means that there is a group of customers out in the market who want and are ready to pay for the thing that is being offered, whether that’s a product or a service.
The misconception here is that with good enough copywriting, you can sell things to people that they don’t want.
And this simply isn’t true.
If you could legitimately sell things to people that they had no interest in, no desire for, you would never need to work for a business.
All the companies in the world would be owned by the best copywriters.