In this episode, Matt shares his “Write for Google” process — a strategic, keyword-first approach to planning SEO-friendly content. He walks through how he researches keywords, analyzes top-ranking articles, and builds heading structures that make writing feel like filling in the blanks. Matt also explains how he uses AI as a helpful second set of eyes to validate ideas and fine-tune outlines before writing begins.

Show Notes: https://www.htmlallthethings.com/podcasts/write-less-rank-more-my-fill-in-the-blank-seo-method

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