Send us Fan Mail

Has your dream ever turned into a nightmare? Mine did when my successful marketing agency hit rock bottom, leaving me with an $85,000 tax debt and an unhappy team. In this raw and personal journey, I peel back the curtain and share the events that led to the near closure of Birdcage Marketing. This period forced me to confront my ego-driven ambitions, reassess my leadership, and overhaul my entire business.

It was a challenging period where I had to make difficult decisions, including laying off most of my staff. But it was during this time, when I took a step back to recharge, I found the strength to transform my struggles into lessons and my failures into stepping stones towards success.

Acting on faith instead of fear, I transitioned from chasing vanity metrics to focusing on profit, making more successful investments and diversifying my income stream.

Trusting my instincts and setting strong boundaries allowed me to carve out a path to success. As Birdcage Marketing gears up to celebrate its eighth birthday, I take pride in the actions I took, the valuable lessons learned, and the loyal team who stood by me during these trying times. 

Tune in to see how a failing business can rise from the ashes and why it's essential to take time to recharge, trust yourself, and hold on to faith amidst chaos.

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school

Send us Fan Mail

Ready for a deep dive into the rollercoaster world of paid ads? Hold tight as Maddy share scandid insights from my 6-7 year journey running ad campaigns, unraveling why paid ads can prove to be a game-changer for your business, without demanding any extra time. We expose how so many brands end up getting burnt by paid ads and the agencies managing them, and, by contrast, how not to join their ranks. By the end of the episode, paid ads will not seem like an intimidating beast but a useful tool you can harness with confidence.

The rapidly evolving landscape of paid ads can be quite overwhelming. So we walk through this changing terrain together, from the golden days of 2017 to the less effective present, punctuated by Apple's App Tracking Transparency update. Especially for small businesses eager to venture into the realm of paid ads, it's crucial to understand the risks associated with going with the wrong agency or freelancer. 

Finally, we outline a fail-safe process for running your paid ads, right from top of funnel campaigns to nurturing customers online and even scaling up effectively. 

Links mentioned in episode:

• Birdcage Marketing Website (book a call): https://www.birdcagemarketing.com.au
• Discover Birdcage Marketing School https://www.birdcagemarketingschool.com

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school

Send us Fan Mail

Today we're going to imagine a world without paid social media ads. Which probably scares a number of brands who still rely on these ads to keep their business alive. But, it's coming. Even if you don't currently use paid ads you'll want to know what Maddy has to say because what she shares will affect how you do your social media marketing now and in the future.

Links mentioned in episode:

• Birdcage Marketing Website (book a call): https://www.birdcagemarketing.com.au
• Discover Birdcage Marketing School https://www.birdcagemarketingschool.com

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school

Send us Fan Mail

In this episode, Maddy answers the most common question she received from brands this week; "how do I actually use digital marketing to get ahead of my competition?". Maddy breaks down (step-by-step, as always) the exact process we use at Birdcage Marketing to keep our clients ahead of their competitors through a content-first approach, so you can do it too.

Links mentioned in episode:

• Birdcage Marketing Website (book a call): https://www.birdcagemarketing.com.au
• Discover Birdcage Marketing School https://www.birdcagemarketingschool.com

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school

Send us Fan Mail

Maddy reacts to a very problematic comment on her TikTok and explains why social media for business has changed, yet so many of you are still acting like it's 2018. In this episode we cover exactly when things shifted, what the "old" way of doing social media content looks like and we break down step-by-step the new content framework we use to go from $85k in debt to $60k profit. A month. And how you can do it just like our clients do too.

Links mentioned in episode:

• Birdcage Marketing Website (book a call): https://www.birdcagemarketing.com.au
• Discover Birdcage Marketing School https://www.birdcagemarketingschool.com

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school

Send us Fan Mail

Introducing  Not-So-Kind Regards - the podcast where we do away with the pleasantries to deliver straight talk about business building and digital marketing. 

Join Flight School Today! Visit https://www.birdcagebusinessbuilders.com/flight-school