Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good story around it, quite often, you […]

Welcome to episode 23 of the Write with Influence podcast. Today I’m talking about digging up your buried treasure – those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you’ve worked really hard on and […]

Today’s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going to be telling you why and giving you my advice on […]

Today’s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the […]

Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader click through. From irresistible headlines to actual content, listen to […]

In today’s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson […]

This show is all about tackling beliefs – beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make people believe you. Convince people that you have the solution […]

If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can […]

In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients […]

My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I’ll be helping you figure […]