Remember when your friends persuaded you to try a cigarette? Do a crazy stunt? Streak at a football match? Well they were using some classic copywriting techniques. The good news is, they still work when writing marketing copy. The better news? You won’t damage your health, worry your parents, or get arrested this time. Because […]

In this episode we look at how to avoid customers trying to beat you down on price. I’m going to be showing you how to make more conversions by selling the results of what you offer instead of simply telling people what they’ll get. Listen now to find out about: How to lead with the […]

This week’s episode is all about buyer personas – what they are, why you should take the time to create one and how to get yours right from the get-go. I’ll be sharing my tips and tricks with you on this subject to help you engage and resonate with your target audience. I’ll be focusing […]

Today’s episode is about product descriptions – how to cut to the chase and give your customers clear information about what you are offering so that they don’t get confused and walk away. I’m going to be talking about: The Five Second Statement – a simple formula for effective product descriptions. The importance of stating […]