Today’s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people’s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn’t stop marketing just because someone says no once. How to start a conversation in different ways […]

This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key – what’s not to love? Listen now to discover […]

What’s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation – have you heard of loss aversion marketing? You probably already appreciate that focussing on […]

They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you’ll need to learn how to tap […]

And we’re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your industry is writing and writing copy that actually […]

Today’s episode deals with the heartache of a break up. You don’t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likely to get people to stay with you. This short podcast gives you an […]

Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you’ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context. A quick index-card exercise for choosing the tone-of-voice for your customer. How to capture the perfect tone-of-voice in […]

A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this product or business? And because most businesses don’t do this, it’s […]

Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you’ll discover: Why even one small missing detail can change the entire meaning of a story. Two […]

In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl’s talk was titled: “Don’t Do Anything On Your Landing Page You Wouldn’t Do on a First Date.” At the […]