Writers in Tech

I recently spoke with Erin O'Loughlin and Annalise Nurme about creating a UX Writing culture in a product team of the language education platform Babbel.

More companies are beginning to understand that they must hire writers; Erin and Annalise are the first official UX writers at Babbel. We talked about the challenges of creating a UX writing culture in a company that’s never had writers.

Topics covers:

-Presenting the concept of UX Writing to your team

-Creating a content style guide and establishing new conventions

-Building test groups for your product

-Working with designers

I recently had the opportunity to speak with Matt Hayes, a UX Writer at Deloitte Digital.

Imagine a place that gives you the opportunity to work on the digital experiences of the biggest companies in the world. Well, that’s Deloitte digital.

Matt shared with me his process and everything that product team members need to know about UX writing.

We covered:

-Structuring content for wireframes

-Creating a content style guide

-Setting up a document at the beginning of a project

-Working with UX designers as a writer

If you are currently creating a writing culture in your product team, you don’t want to miss this episode.

In this week’s episode of our Writers in Tech podcast, I had the great pleasure of interviewing an absolute UX legend, Jared Spool.

He’s the mind behind the UX of the personal computer keyboard as we know it, which he designed back in 1978.

After years of following his work at UIE and his UX podcast “SpoolCast”, I was lucky enough to have him join me for a chat.

We talked about:

The history of UX and of writers in technology

UX Writing vs. Technical Writing

The UX strategy of a service

Research for writers

Jared has had a huge influence on my work, so for me it was very exciting to speak with one of the most influential UX personas out there.

Don’t miss it!

The fields of content strategy and UX writing are becoming more established thanks in no small part to the community leaders out there fighting for us. One such leader is Sarah Richards.

She’s the author of the book Content Design, founder of the site Content Design London, and creator of GOV.UK’s content style guide. If you’re not familiar with her work, you should be… and here’s a perfect opportunity!

In our latest podcast, Sarah and I chat about content leadership, how to make people care about content strategy, and the differences between content design and UX writing. It’s an informative discussion not to be missed.

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On the first episode of Writers in Tech podcast, Oz Chen shared with me his journey of becoming a content strategist at Disney.

We've talked about:

The transition from business analytics to content strategy

What does it take to be a Content strategist for Disney

The differences between UX writing and content strategy

The ROI of UX writing and content strategy

How to test your copy like a PRO

How to get into UX writing

Enjoy and don't forget to share it with a friend :)