Writers in Tech

Interview with Neil Patel: New York Times bestselling author, top influencer on the web, and digital marketing legend.

Recently, I had the great pleasure of talking with Mike Monteiro, co-founder of Mule Design and author of the best-selling books Ruined by Design and Design is a Job.

Eran Soroka champions the use of chatbots to help organizations drive conversations with their users.

Lynsey Vallandingham, Senior Content Designer at HubSpot, talks about how to avoid using jargon, how to write inclusive products, and much more.

Jessica Drew worked as an ad copywriter in New York before she moved back to Boston, where she fell in love with UX writing.

Aladrian Goods, Product Content Designer at Intuit and I had a great chat about the buzz of UX writing on Clubhouse, why a customer service background can be perfect for UX, why you don’t have to be technical to make an impact in tech, and how to find your feet as the first content designer in a team.

Episode summary

For this episode of Writers in Tech, I had a great chat with Aladrian Goods, a Content Designer at Intuit and the driving force behind the UX Content club on Clubhouse.

When Aladrian discovered content design in 2019, she realized that she had been doing UX all along – in customer service and digital communications.

As the first content designer in her team, she had to find ways to set up the team for success. Overwhelmed by the opportunities to revamp and revise each product, one of her biggest challenges was knowing where to start. To deal with numerous content requests from her new colleagues, she came up with her own methods which helped her to prioritize her workload effectively.

Tune in to hear Aladrian’s thoughts on:

🤩 Why a customer service background can be perfect for UX

🤩 How she found success in tech without a technical background

🤩 How to find your feet as the first content designer in a team

🤩 How to set up a product team for content design success

🤩 The future of content design

I had the great honor of interviewing the well-known UX writer, Leo Smits.

Leo transitioned from being a copywriter to a freelance UX writer.

We talked about how to land new clients and get more projects, how to charge more, how to work better with clients, and how to manage your time. We also talked about how to break a creative block, and Leo shared a simple peanut butter trick for freelance UX writers.

Don’t miss it!

The digital revolution helped us to create accessible health systems all over the world.

Zara Fishkin mastered the way to communicate digital products in the healthcare industry after working in different health care companies and also at Facebook for 4 years on localizing different platforms.

When it comes to UX writing, Zara’s resume is MIND BLOWING.

Through here experience writing for tech companies and ad agencies, she has built a content strategy skill set that spans internationalization, accessibility, copywriting, research, design, process development, terminology, having an opinion about Oxford commas, and making non-exhaustive lists.

You should definitely check out this episode if you want to learn:

How to write a healthier product

How FB are localizing their platform

The challenges of making health care accessible to people

UX writers face challenges after being acquired

The last episode of Writers in Tech is a bit controversial. We had a conversation about inclusive design, sexuality, ADHD, and more.

I had the pleasure to chat with Danny Harrop-Griffiths, content design lead at Mojo about:

-The differences and similarities between writing for the government and for difficult topics such as sex, sexuality, relationships, gender

-Why ADHD people make good content designers

-When should we ask for the gender of the user

-How content design can help people with ADHD

-A step-by-step guide to procrastination

-When should we ask for the gender of the user

-Why you should delete all social media apps from your phone (or at least remove all notifications)

Join us!

Larry Swanson hosts the fabulous Content Strategy insights podcast.

We talked about what content strategy is, what kind of events are organized for writers in tech (hint: we're sponsoring the UX writer conference this month) and much more in our last talk.

Join us if you want to learn:

✅ The different flavors of content strategy

✅ What are the differences between product content strategy and different type of content strategy

✅ The overlap between content design and content strategy

And to listen to Larry’s Step by step guide to content strategy in 2021