writersrinivasan

writersrinivasan

By SRINIVASAN RAMANUJAMBusinessEntrepreneurship
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writersrinivasan episodes

  • The Role Of A SAS Programmer in Pharmaceutical Industry

    This post shows in-depth the role of SAS programmers in clinical trial data analysis.

    It outlines the task flow of clinical trial data analysis, discusses project programming planning and documenting procedures, describes SAS programmers’ tasks and programming slides, and provides insight on how to work with people in your team: clinical data managers, statisticians, programmer manager, and project manager.

    This provides a valuable overview for programmers who are starting out or plan on being involved with clinical trials, and for data managers and statisticians who work with SAS programmers in a clinical trial team.

    It is also a valuable management guideline for experienced SAS programmers.

    Introduction

    SAS is widely used in clinical trial data analysis in pharmaceutical, biotech and clinical research companies.

    SAS programmers play an important role in clinical trial data analysis. In addition to doctors and clinicians who collect clinical trial data, the group conducting data analysis includes statisticians, clinical data managers (COMs), and SAS programmers.

    Statisticians provide the ideas and methods of the data analysis, clinical data managers manage the collected data and control the data quality. In between, SAS programmers implement the analysis methods on the collected data and provide the study summary tables, data listing, and graphs to the statisticians and clinicians to write a study report.

    22 min
  • The Life of a SAS Programmer in the Pharmaceutical Industry

    The life of a programmer in the software industry has never been told in the right sense.

    Sometimes, it was over-exaggerated. Sometimes, it was underrated.

    This is the state of any life of a software programmer.

    I have been a SAS(Statistical Analysis System) Programmer for many years,  almost 14+ years.

    I have worked as a Programmer, Lead Programmer, Manager, and I used to manage more than 50+ SAS programmers under my supervision(In total).

    I have been given training on SAS and other soft skills and manage the delivery of clients.

    It’s been an interesting one when I have worked as a SAS programmer. It gave me more ups and downs and jumping from one company to another.

    It taught me life more than anyone.

    I always been a listener of life. I always question my life whether this is right or wrong.

    Or, I always set the target in my life and I ran towards that.

    That’s how I have been a software programmer in the software industry.

    I have been in this profession not by accident. I have sacrificed a lot to get into this profession as basically, I was a Production Engineer.

    I want to be in the software field because of so many reasons.

    A major reason is, I should to go to the US. That’s the least.

    I didn’t have any plan what should I do after going to the US.

    Very simple, I have to go there and visit the US. That’s it.

    However, that’s happened in the year 2008. It was so exciting.  I like that landscape. I like cleanliness. I like the food (Not at the first visit)

    But, I have to tell you this.

    I hate to stay over there. I hate loneliness. I hate that “CALMNESS” in the environment.

    Whereas, I like to be in our soil. I like this “SOUND” (Noice). I like this polluted air as we are the reason for that one.

    I have to be as free as I am in India. This should not be in the US as far as I felt. (It differs from person to person)

    There are so many lessons learned when I was working for someone.

    Now, I am giving jobs for others and I should not make the same mistake what I have been expected from the employer.

    I hope, I am crafting those things to implement in our organization.

    So, I am going to discuss with you on “The Life of a SAS programmer in the Pharmaceutical Industry”.

    Because, there’s so much to share and it will be really useful to many others. Especially those who are a fresher and who’s going to join in any software industry, this might be their “GUIDE” can refer at any time.

    Please, stay stuned for my new series.

    Thank you so much!

    4 min
  • Where is my customer? - Part 9

    It’s been a year since I have started my business.

    This is the year 2018.

    Basically, I bet myself. I challenge myself.

    I never regret it if I lose something during this period.

    However, I have always positive about the challenges.

    For instance, in the next 30 days, I have to follow and implement or install some important habits.

    Throughout my life, I have followed this kind of small bets or challenges and installed a lot of good habits.

    This habit installation comes to me from the early 20s because at that time I was in a condition that I was “nobody”.

    There were a lot of personal issues like couldn’t join in any college, my father was in a condition that he needs support for everything.

    He was affected by paralysis and he collapsed entirely. It took almost a year to recover from this.

    At that time, I was with him and helping him out. No one told me to take care of him but I took it myself as the responsibility.

    After I have completed 12th grade, another three years was like a mystery for me.

    Planning to write what happened in those three years in a separate instance.

    I was telling you about the habit installation, right?

    I read a lot and never give up my reading habits though I have given up a lot of things in my life just like that.

    5 min
  • Real Estate Digital Marketing Services
    Our Real Estate Digital Marketing Services

    We Help You Convert Prospects Into Buyers

    Let Us Help You step up your SEO and Digital Marketing Efforts!

    Mudhra Software Services – An Internet Marketing Agency is an established online marketing company.

    We provide custom digital optimization strategies for residential and commercial real estate agencies.

    Learn more about how we can boost your real estate company’s online presence.

    Schedule a consultation with our digital marketing team today!

    Service No.1 – Search Engine Optimization

    Generate a steady flow of leads and convert them into buyers with SEO for real estate agencies.

    Our SEO experts optimize your site for the right real estate keywords, adhere to the best SEO practices, and enhance your content marketing strategy.

    These methods help us address your target customers’ home buying needs in one click.

    Service No.2 – Local SEO

    Improve your site visibility on local search engine results pages (SERPs) and zoom past the competition with the help of Mudhra Software Services!

    We run SEO audits, optimize your site structure and register your business with real estate-related directories and listings.

    Our SEO professionals build a steady stream of organic leads to get your commercial real estate company listed in the Google 3-Pack.

    7 min
  • 10 Free (& Almost Free) Content Marketing Tools

    Marketers get by with a little help from their friends – well let me introduce you to 10 new friends!

    These free and nearly free content marketing tools should help make your job a little easier.

    Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here have at least some kind of free offering.

    • Content Curation Tools (finding great stuff to share)
    • Content Creation Tools(create your own awesome stuff to share)
    • Tools for Finding Content Creators (find folks to make custom content for you)
    • Content Promotion and Management (sharing and managing your content)
    • Content Analytics & Measuring (analyzing and measuring your content’s effectiveness)
    • Other Content Marketing Tools (random content tools we think are neat)
    • Content Curation Tools

      Tools to help you discover great content to read and share across the web

      Storify: Storify is a great content curating tool that lets you collect various social media elements on a chosen topic and present them all in one sleek format. Alternatively, you can search for a topic on Storify and see what other users have created.

      Feedly:  is a great RSS reader that lets you stay updated on the latest and greatest blog content. Feedly is stylish and streamlined, making it easy to add, sort, and organize content.

      EverPost: EverPost is another great content curating tool, letting you find new stories based on your pre-selected favorite topics.

      Content Creation Tools

      Tools to help you create awesome, original content pieces

      Visual.ly: Browse their massive collection of infographics for inspiration, then enlist top-notch talent to create your own high-quality, customized infographic content pieces.

      Prezi: Elegant visual presentations that can be edited and shared in the cloud. The free version allows for public presentations smaller than 100MB. Paid options allow offering more features and space.

      Powtoon: Powtoon is an animated content creation tool to help you make custom animated videos – great for explainer videos. The paid version offers more images to use, HD quality, and the ability to create animations longer than 5 minutes.

      Skitch: Skitch is a free markup tool for Evernote. Easily add shapes, highlights, and call outs to your photos to create super sharable content.

      Tools for Finding Content Creators

      Content marketing tools for finding and hiring content creators

      Contently: Contently helps businesses find and collaborate with quality freelance writers.

      oDesk: An easy-to-use platform that helps you find the right freelancer for the job. See a freelancer’s work history, portfolio, and reviews before hiring them. oDesk helps you confidently hire content creators, guiding and helping you along the way.

      Content Promotion & Management Tools
      7 min
    • The Storytelling in Digital Marketing

      Storytelling in Digital Marketing

      From our Mudhra Software Services, we have introduced a new digital marketing service for our customers to increase their brand value and growth.

      This service is specially designed to increase the customer’s revenue and lead generation.

      This is based on the Storytelling strategy in this modern age of the digital world.

      Through storytelling, we attract our customer’s customers emotionally.

      If we have an emotional connection between the products/services and with the buyers, we will be able to sell easily.

      In content marketing, storytelling plays a vital role.

      Storytelling is one of the most important ways to connect with your customers.

      It helps generate closeness, empathy, and helps develop connections with a consumer who’s a way of engaging with products and services that are ever-changing.

      It will create a brand identity

      A globally identifiable brand is the end-goal for many businesses.

      Behind every well-known brand is storytelling.

      Whether it’s the history of your company, your manifesto, your goals, your audience, or your very reason to exist.

      These stories transform your company from a four-walled building with employees to a living, breathing, and recognizable brand.

      It will connect with customers

      When you tell a story your brain reacts.

      Without realizing it, memories are triggered along with the emotions associated with those memories.

      We love them because they prompt chemical reactions in our minds.

      These reactions help us to feel pleasure, empathy, excitement, or interest.

      They allow you to begin to imagine yourself in the story and begin to experience the story through your own memories.

      This is what can happen when you use stories in your marketing.

      People will begin to identify with the stories you are telling.

      They will see themselves in it and want to become part of it.

      The memories and emotions stirred up by these stories will spur them to action.

      It can be used in all media

      When shared through social media, via newsletters, and on your company’s website storytelling can span all areas of communications.

      When starting a new digital marketing campaign one story can be used in all areas of your drive.

      You can create videos, landing pages, mini-ads, and tailored newsletters based on the story you are trying to tell.

      This allows your marketing campaign to be cohesive and gives power to your message.

      It also gives your campaigns a higher chance of succeeding.

      The more ways you share your story, the more likely it is people will see it, recognize it and take action

      For more details, please do visit us:

      Storytelling In Digital Marketing (https://storytelling.co.in)

      4 min
    • How to start affiliate marketing?

      Earning Opportunities are high in Affiliate Marketing!!!

      Many of us come across the buzzword “Affiliate Marketing” and lots of webinars are there and they conveyed that we can easily make money without any prerequisites.

      Is it true?

      What is affiliate marketing?

      You can earn money as a commission for promoting the products or services of someone. It is completely performance-based marketing and your earnings depend upon how much traffic you able to drive for their business.

      From a merchant point of view, they always want to expand their market and increase revenue through multiple resources.

      Affiliate is one such resource that helps them to get more business. Based on the additional sales generated by the affiliate, the merchant paid the commission to them.

      If any individual wants to start a business and build a brand, it incurs a huge investment of money and time.

      Instead, if they choose to act as an affiliate for someone, they can earn money easily but not immediately for beginners.

      How big the affiliate market is?

      Affiliate marketing spends in the US alone is going to reach about 8.2 Billion US dollars by 2022 (Source: research expert A. Guttmann)

      In India, there is a growth of about 30% every year and it is the next big thing in the future to boost the marketing and sales for established giants as well as newcomers.

      How does Affiliate Marketing work?

      Both of the below models exist in the market and it depends upon the company and their policies.

      • Merchant   Networks  Affiliate  Customer
      • Merchant   Affiliate  Customer
      • How to become an affiliate?

        You can approach a network or a merchant directly to enroll in an affiliate program. Before you approach them, you must have a strong digital presence to attract and influence a set of audience.

        To understand this digital presence in a better way, the below scenario will give an idea.

        If you are interested to watch movies, then you can create a blog and write a review about the movie.

        The way you narrate is supposed to be likable to many visitors, initially, you have to drive traffic into your blog either in an organic way or you can spend money to reach your targeted audience.

        Slowly you can build your audience. If any new releases the audience will visit your blog and spread a word a mouth about your review and you get a new audience to follow up and it will grow.

        Now you can choose a product to promote and embed affiliate links in your content.

        Many organizations will support you with large creative inventory such as demo videos, banners, and copy examples designed to help you earn the most commission possible.

        How you get revenue is the other question right?

        8 min
      • The Power of Teaching - Part 4

        Indian perceptions of counseling

        Counseling in schools is the bridge that fills the physical, psychological, and social needs of the child. School counseling requires proper recognition and all efforts to be put together to utilize the psychological skill in preventing and responding to the various psychosocial needs of the school children.

        The Indian society with its strong family bonds, a warm community feeling, and spiritual essence has been providing the shock absorbers in times of crisis and a support system to deal with the various psychosocial issues.

        Perhaps, this is one reason for the slow growth of the counseling profession in India.

        In the recent years, the Indian society seems to have undergone a total metamorphosis with changing roles of women, a breakdown of the joint family system, increased competitiveness in schools, immense technological advances, peer and parents pressures resulting in stress and strain for the children, where school counselors are like a blessing to the students and to the parents to cope with these situations towards maintaining the mental health of the younger generation.

        18 min
      • The Power Of Teaching - Part3

        When personalities clash between the student and the teacher:

        Sometimes, despite our best intentions, we find ourselves actively disliking one of the students in our charge.

        The student may be rude, disrespectful, disruptive, or annoying.

        It’s just human nature; some personalities clash. But instead of feeling guilty about our feelings, we can take positive steps to improve them

        Try to understand where the behavior is coming from. ​Whether the student distressed by a death, divorce, new baby, learning disability,

        or some other overwhelming experience?

        Speaking to the student’s parents or guardians may shed light on underlying causes and help you develop sympathy.

        Use positive strategies when dealing with the child​. One such strategy is addressing specific behaviors with precise language that describes what needs to be done.

        In addition, try to seat the student near to you or a helpful student, praise the student liberally but sincerely, give the student choices to promote self-worth and feelings of control, be firm and consistent about your rules, and express displeasure with the student’s behavior without criticizing the student.

        19 min
      • The Power Of TEACHING - Part 2

        1. Effective Discipline Is Not about Punishment

        Discipline is derived from the Latin word ​”​disciplinare”​ which means, ​”​TO TEACH”.

        The discipline ​that ​actually works ​is ​never about punishment. Discipline is simply a way to guide​ and ​manage​ a child’s behavior.

        It is based on the quality of a child’s relationship with the care provider (a teacher in the classroom, mom and dad at home).

        When a child receives a consistent response from a caring adult, trust, deep attachment, and a sense of being wanted to develop.

        This forms the foundation of good behavior and effective discipline.

        The key is to ensure that these relationships are respectful, responsive, and reciprocal.

        A teacher must understand that establishing daily routine disciplinary habits and frequent communication with his or her student is vital in developing respectful and meaningful relationships, which directly affect behavior and a child’s ability to learn.

        For instance, if the children arrive in the class.


        To Read More: 

        https://writersrinivasan.com


        6 min

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