AI tools can now write code, scaffold entire apps, and even manage parts of the development process - but if building software is easier than ever, why aren’t we seeing a flood of wildly successful new products? In this episode Matt and Mike explore the idea that writing code was never actually the biggest bottleneck in building software. Instead, the real challenges lie in figuring out what to build, who to build it for, and how to get people to actually use it. They discuss the hidden work behind successful products - including product management, marketing, stakeholder alignment, and navigating real-world complexity like infrastructure, edge cases, and legacy integrations. If AI can help us write code faster than ever, what does that mean for developers, founders, and the future of building software?

Show Notes: https://www.htmlallthethings.com/podcast/writing-code-was-never-the-bottleneck

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